Marval O’Farrell Mairal is known for the depth and breadth of its specialist consumer law team and is regularly sought out by multinational and domestic companies for advice on large, complex consumer liability claims and class actions. The firm boasts an exceptional track record and is adept at supporting clients launching new products in Argentina with regulatory and compliance backup, outlining corrective actions strategies to comply with the law and protect client reputations, and providing legal advice to adapt products, services, terms and conditions, webpages and sales plans to comply with local consumer defence regulations. The practice also represents companies before consumer protection agencies. Work from a broad range of consumer-facing sectors is covered, with the firm particularly well-known for maintaining the largest tobacco product liability practice in Argentina. The team is co-led by product liability claims and complex litigation specialist Leandro Castelli, automotive industry litigation expert Fernando Montes De Oca and Facundo Viel Temperley, who covers procedural law, class actions and civil, commercial, consumer and product liability cases. The senior leadership team is supported by a strong bench of senior associate-level talent that includes Lorena Cozzarin (product liability), Alejo Gascón (product regulatory advice, fintech, recalls and scientific evidence), Gabriela Dibble (procedural and civil law, class actions and liability claims) and Carolina del Carril (class actions and liability claims).

Abeledo Gottheil Abogados stands out for its expertise in contentious consumer matters and is known for its work in complex product liability cases, product recalls and claims filed before local Consumer Protection Bureaus and the Federal Trade Commission. Outside of its contentious practice, the firm is also called on for advice on product safety, product labelling and advertising and preventative measures to reduce the risk of product liability exposure. The team advises clients in the retail and consumer goods spaces and has a particularly strong portfolio of automotive industry clients. The practice is co-led by Rodrigo Blas Hernández, an experienced litigator with an extensive consumer track record; Federico Osvaldo Valiño, who covers class actions, product recalls, consumer rights and unfair practices; and Natalia Soledad Vannucci, a product liability and complex litigation expert.

Beccar Varela advises local and international clients on fair trade and consumer regulations including advertising, product labelling, product liability, e-commerce and internet and intermediary liability issues. The team is also called on for support on promotional activities, loyalty programs, recalls, customer service support and consumer communications. The practice works closely with the firm’s dispute resolution department and is known for its expertise in complex litigation and arbitration matters, including class actions, damages, fair trade issues and consumer protection regulation. Dispute resolution partners Federico Sosa and Gonzalo García Delatour co-lead the team with further partner-level support provided by antitrust specialist Agustín Waisman and Ignacio Flores, who has an active product liability practice. Senior associate Rocío Alejandra Labán covers consumer-related class actions and leads the second line.

Pérez Alati, Grondona, Benites & Arntsen provides comprehensive consumer law support to manufacturers, importers, distributors, retail companies and financial institutions on extrajudicial claims made by consumers before administrative agency hearings, product liability cases, class actions, recalls and insurance coverage claims. The practice also assists with the management of claims portfolios and advises on compliance with consumer protection regulations. The practice is led by Luis Barry, a consumer law expert who also covers antitrust and competition matters, with further senior-level support provided by María Carolina Abdelnabe Vila, who was raised to the partnership in December 2023 and focuses on consumer protection, fair trade, data protection law, product liability and legal tech. Sonia Del Regno (competition, antitrust, fair trade and consumer law) is the primary contact at the associate level.

Bomchil advises consumer-facing companies across a wide range of sectors on individual consumer claims, class actions and civil and commercial disputes at judicial and arbitral levels. The team also provides support in contractual and tort claims and is sought out to help clients devise strategies to reduce exposure to litigation risk. Martín Girotti is a well-known litigation and restructuring lawyer and co-leads the practice alongside Melisa Romero, a partner in the litigation department who specialises in class actions and advising clients on litigation risk mitigation.

Clients turn to Brons & Salas for advice on product liability regulations, torts, administrative claims and risk mitigation strategies. The practice is led by Pablo Brusco, a consumer law expert who handles product liability and out-of-court claims, with associates Mariana Laura Sierra (court and out-of-court claims), Virginia Gonzalez (product liability claims) and Matias Foiguel (civil and commercial litigation) providing second line support.

The Bruchou & Funes de Rioja consumer law team is closely integrated with the firm’s dispute resolution and banking and finance departments and is best known for supporting banking and insurance businesses in contentious consumer matters, most notably class actions, where the team has extensive experience. Clients in the retail, manufacturing and aviation industries also turn to the team for support in class actions and product recalls, with day-to-day advice on corporate and dispute resolution matters offered as well. The practice is led by highly respected litigation and bankruptcy lawyer Martín Beretervide, with litigation and international arbitration practice head Carlos Rotman providing further senior-level expertise.

Cerolini & Ferrari Abogados is best known for supporting banking and financial services clients in consumer-related class actions, litigation, torts, arbitration and administrative proceedings. Consumer goods, travel and online retail are also covered by the team. Matias Ferrari leads the practice and handles a mix of work, including civil and commercial lawsuits, class actions and contractual disputes. Senior associates Cecilia Massone and Lorena Quiroz provide additional support on complex litigation, contractual disputes and class actions.

Nicholson y Cano Abogados advises clients in the tobacco, pharma, automotive, home appliances, e-commerce, travel, banking and insurance sectors on individual claims, class actions and product liability matters. The practice is co-led by Naldo Dasso and Juan Manuel Sampietro, who both have experience handling individual claims in administrative courts and working on class action lawsuits.

O'Farrell has extensive experience in the negotiation of consumer claims and investigation of procedures related to fair trade law, advertising law and e-commerce. Class actions and drafting terms and conditions for promotions and competitions are other busy areas. The practice works with companies across a wide range of industries, including automotive, airline, transport, retail and personal loans, and is particularly well known for leveraging the firm’s public law expertise to provide niche advice in matters where consumer law and public services regulation overlap. The practice is led by experienced administrative law expert Jorge Muratorio, with Pilar Magallanes and María Sol Acuña, both handling consumer law and e-commerce matters, as the main contacts at the associate level.

Richards, Cardinal, Tützer, Zabala & Zaefferer advises clients from the technology, e-commerce, food and financial services industries on the management of consumer defence complaints, new product launches, product recalls, labelling regulations, advertising law and drafting consumer contract terms and conditions. The practice is co-led by Víctor San Miguel, who has a successful track record in high-profile individual and class action claims, and Damian Navarro, an administrative law specialist who advises on the consumer law aspects of product launches, labelling and marketing campaigns. Associate Agustin Fruet Walter leads the second line and focuses on consumer litigation.

Tanoira Cassagne Abogados‘s consumer law team sits within the firm’s competition and economic regulation department and is well-known for its expertise across the related areas of consumer protection, fair trade and antitrust. The practice has a mix of clients across various industries, who turn to the team for advice on the drafting of terms and conditions, advertising and commercial claims, extended warranties, product liability and recalls and food and drug labelling compliance. Consumer litigation, class actions and other complex lawsuits are also handled. The practice is led by the well-reviewed Francisco Rondoletti, who focuses on competition, consumer protection and trade law. Litigation lawyer Juan Martín de la Vega is another key senior name and has extensive experience in class actions.

Zang, Bergel & Viñes Abogados handles individual and collective claims, class actions and administrative sanctions with a particular emphasis on matters concerning banking, retail financial services and public services. Consumer health law is a particularly strong area, with the firm regularly sought out by clients involved in prepaid health insurance and social security institutions. Accomplished dispute resolution and litigation lawyer Rodrigo Bustingorry leads the practice and has extensive experience defending clients in consumer-related issues and serving as a conciliator in consumer relations through the Consumer Protection Commission (COPREC).