Leading Associates

Firms To Watch: Media and entertainment

With over 20 years of experience, Heidi Højmark Helveg leads boutique law firm 3H Law Firm, specialising in marketing and media law, intellectual property, data protection, and freedom of speech.

Media and entertainment in Denmark

DLA Piper Denmark

DLA Piper Denmark‘s ‘professional’ team represents a diverse range of clients within the media and entertainment industry, including record labels, artists, music management companies, agents, and film production companies, providing both legal counsel and specialist industry advice. The team is jointly headed by Jens Krogh Petersen, who has an extensive experience advising Danish and international clients on agreements relating to assignment of rights within the music, film, and TV industries, and Joachim Kundert Jensen, who is well-versed in copyright and media law, particularly in intellectual property transfers within the film and music industries. Nicolai Rothemejer Hansen is another key member, assisting clients in contract negotiation and drafting.

Praxisleiter:

Jens Krogh Petersen; Joachim Kundert Jensen


Weitere Kernanwälte:

Nicolai Rothemejer Hansen


Referenzen

‘I run a small business, but the team treats me with the same level of care and attention as one of their largest clients, which I truly value. They always dedicate time to us, and whenever there is something I don’t fully understand, they encourage me to ask as many questions as needed, regardless of how simple they may seem.’

‘Nicolai Rothemejer Hansen is my primary point of contact at DLA Piper, and I have nothing but praise for him. Regardless of how minor the issue, he consistently takes the time to discuss matters with me in detail.’

‘They deliver a clear and outstanding documentation.’

Kernmandanten

Brøndbyernes IF Fodbold A/S


Danish Documentary Production


Copenhagen Music


Universal Music A/S


Live Nation


Warner Music Denmark


ITV Studios International


ITV Studios Entertainment


The Danish Football League


The Danish Football Association


AQUA


Highlight-Mandate


  • Advised Grammy-winning producer and songwriter Rissi on international producer and songwriter agreements, including deals with Benson Boone and Universal Pictures for the song Death Wish Love in the 2024 movie Twisters, and collaborations with Kanye West and Jorja Smith in 2023/2024.
  • Advised Universal Music A/S and Danish artist and influencer KESI in negotiating a clothing and accessories collaboration with EVERLAST, facilitated by its Nordic distributor Contrast Company A/S.
  • Advised Divisionsforeningen on the processing of personal data for enforcing common regulations on law and order at football stadiums.

Kromann Reumert

Led by Martin Dahl Pedersen, recognised as ‘one of the best IP lawyers in Scandinavia,’ Kromann Reumert‘s team is highly skilled across the sports, media and entertainment sectors. The team is highly experienced in handling complex and high-profile copyright cases, demonstrated by their involvement in the landmark Supreme Court case regarding the use of an image of “The Little Mermaid.” Pedersen, described as ‘exceptional and a true expert in the field’, brings over two decades of experience, specialising in the contractual aspects of digital challenges and opportunities within the media and entertainment industry.

Praxisleiter:

Martin Dahl Pedersen


Weitere Kernanwälte:

Kathrine Kjær


Referenzen

‘Martin Dahl Pedersen is one of the best IP lawyers in Scandinavia.’

‘We were assisted primarily by Martin Dahl Pedersen and Kathrine Kjær regarding IP rights. We experienced a strong collaboration where they incorporated the inputs we had, but most importantly they cut the case to size, they were up to date on new case law and new rulings that could be used in our case. We do not feel there is anyone better in the field than Kromann Reumert to assist us in these areas.’

‘Martin Dahl-Pedersen is exceptional and a true expert in the field. He is sharp and highly analytical with a fine tuned understanding of our business. He is very pragmatic and solution oriented with great people skills. He is always available at short notice.’

Kernmandanten

Newspaper Publishers Association


Danish Athletes Association


Gyldendal


Danish Players Association


TV2


Danish Handball Players Association


Jobindex


Highlight-Mandate


  • Advised 23 Danish, including Christian Eriksen, Mikkel Hansen, and Viktor Axelsen, in a landmark image rights litigation against Bet365, securing Denmark’s highest-ever damages for unauthorised commercial use of their images and names.
  • Advised Danske Medier and Jobindex in copyright litigation against Google regarding the use of Jobindex’s job ads in Google for Jobs, marking Denmark’s first case on platform liability under the EU Copyright Directive.
  • Advised La Liga in a copyright case against Rojadirecta, owned by Puerto 80, successfully securing a City Court ruling against illegal streaming, with the case now on appeal to the High Court.

Mazanti-Andersen

‘Outstanding in its field,’ the team at Mazanti-Andersen is well-versed in all aspects of the media and entertainment sectors, including the complex gaming and gambling industries. Under the leadership of Nina Henningsen, described as ‘a top lawyer with profound experience,’ the team benefits from cooperation with their M&A and litigation departments. Henningsen has extensive experience in advising major international broadcasters and streaming platforms on copyright matters related to online distribution of content, as well as providing guidance on regulatory and transactional matters in the gaming and gambling industries. Another key member, Mia Anne Gantzhorn, offers comprehensive counsel in the media and entertainment industry, specialising in intellectual property and competition law.

Praxisleiter:

Nina Henningsen


Weitere Kernanwälte:

Mia Anne Gantzhorn


Referenzen

‘Nina Henningsen is a top lawyer in this field with profound experience. She knows how to navigate all the tricky rules and details, always with the client’s needs in focus.’

‘The team at Mazanti-Andersen is on the up on the Danish scene, carving a niche with advice for clients in particular industries in focus. Clients in those industries will find a focused approach, which also builds on the good network of the individuals at Mazanti-Andersen.’

‘Nina Henningsen is amongst the foremost copyright and media law practitioners in the Denmark. Her expertise in dealing with collective rights management in second-to-none, and she has a strong track record of representing novel media platforms in securing their entry into the Danish market.’

Kernmandanten

Airbnb


Netflix


Bet365


888/William Hill


Highlight-Mandate


  • Advised SVOD, broadcasters and publishers regarding various legal aspects of the implementation of Act no. 680 re amendments to the Danish Copyright Act passed in June 2023, including in negotiations with national CMOs.
  • Advised international online gambling operators on the Danish legal aspects of the largest international transactions in the gambling industry in 2022 and 2023, involving online gambling companies.
  • Advised international SVODs and production companies on several chain of title matters to film and TV productions.

Plesner

Plesner‘s media and entertainment practice, praised by clients as ‘a team of extraordinary, strategic, and trusted individuals,’ is well-versed in assisting film distributors, cinema owners, film production and advertising companies on a wide range of large and complex media and entertainment-related cases. Team leader Emil Jurcenoks combines commercial and practical advice with extensive litigation expertise to assist clients in all areas of IP, media, and entertainment law. The ‘very valuable’ Kasper Frahm has extensive experience in IP-related disputes and ‘stands out because of his commercially and legally valuable advice.’

Praxisleiter:

Emil Jurcenoks


Weitere Kernanwälte:

Kasper Frahm


Referenzen

‘A team of extraordinary, strategic and trusted individuals with an immaculate attention to detail and business oriented in their approach.’

‘Kasper Frahm has been and continues to be a very valuable co-operation partner and and stands out because of his commercially and legally valuable advice.’

Kernmandanten

Danske Bank


Omnicom Media Group


Highlight-Mandate


  • Advised Zebra A/S on infringement proceedings at the Danish Maritime and Commercial High Court, successfully securing a ruling that upheld Zebra’s copyright and Marketing Act rights against Upström ApS regarding a cable box design.
  • Advised Veo Technologies ApS on its EU trademark portfolio strategy, including representing the company in opposition proceedings at the EUIPO concerning trademark applications for VEO.

Bech-Bruun

Bech-Bruun‘s team is renowned for ‘providing razor sharp advice’ on industry agreements, licensing matters, dispute resolution, and a broad spectrum of transactional work for clients across social media, film, gaming, and entertainment sectors. The team is co-led by Niels M. Andersen, who brings extensive experience in advising both Danish and international companies on various IT, technology, and commercial contracts, as well as in the entertainment, film, and music industries. He is supported by Claus Aagaard Nielsen, who specialises in the acquisition and sale of national and international businesses. Katrine Drest Jørgensen and Joachim Nydam Bjerregaard are key associates, with Jørgensen specialising in film and music-related matters, and Bjerregaard focusing on the correlation between technology, law, and commercial issues.

Praxisleiter:

Niels M. Andersen; Claus Aagaard Nielsen


Weitere Kernanwälte:

Katrine Drest Jørgensen; Joachim Nydam Bjerregaard


Referenzen

‘Joachim Nydam Bjerregaard and his team are very responsive. Their deliverables are accurate and clear. They are also ready to engage local regulators for guidance where necessary, which always reflects positively on the final deliverables sent to clients.’

‘Quick feedback, competent answers, and very pleasant people. You feel completely and absolutely in very good hands.’

‘Niels M. Andersen and Katrine Drest Jørgensen have been very quick, efficient, competent, and very pleasant to work with. I would especially like to highlight Niels, who is very friendly and takes everything — big or small — seriously.’

Kernmandanten

The Danish Artist Association


Samsung


Lars Eller


Daniel Wass


Viaplay Group


Highlight-Mandate


  • Advised the Danish Artist Association on several litigation matters related to the enforcement of artists’ rights, including copyrights and contractual rights.
  • Advising Samsung on an ongoing basis in matters related to entertainment, including Samsung TV, Galaxy mobile phones, platforms, advertising, consumer issues, and compliance with Danish law and EU regulations.
  • Advised MPLC on the licensing of public film showings, representing major US film studios such as Disney, Paramount, MIRAMAX, and Universal.

Gorrissen Federspiel

The cross-disciplinary team at Gorrissen Federspiel advises both Danish and international clients in the media and entertainment sectors on matters such as media content, licensing, rights, contracts, data, as well as regulatory and competition law issues. The team is co-led by Jakob Plesner Mathiasen, who specialises in media and entertainment disputes, contract negotiations, and strategic counselling, and Lasse Skaarup Christensen, who is an expert in intellectual property and digital business, with a focus on the gaming and gambling industries. They are supported by Jesper Madsen, who has a prominent focus on all areas of the gaming sector.

Praxisleiter:

Lasse Skaarup Christensen; Jakob Plesner Mathiasen; Jesper Madsen


Weitere Kernanwälte:

Hanne Kirk


Referenzen

‘They have a great view on how new tech and industry factors are changing. They use plenty of time in preparing their consulting in how the market is, and also on how the markets we are working in are going.’

‘The Gorrisen Federspiel media and entertainment team is the most skilled team in the Danish market. Their industry background, combined with high legal and strategic skills, make this team a natural choice for our company.’

‘Jakob Plesner Mathiasen combines sharp analytical skills with the ability to provide practical solutions. Jakob is undoubtedly the driving force within the Media and entertainment field. His insight into media and entertainment law, combined with industry background, makes him undoubtedly the leading expert within the field in Denmark.’

Kernmandanten

Bet 365


Dansk Selskab for Ophavsret (The Danish Copyright Association)


Det Nordjyske Mediehus


Sony Music


Universal Music A/S


Warner Music Denmark


Highlight-Mandate


  • Advised IFPI Denmark by providing the secretariat for the organisation, which represents the majority of the recorded music market in Denmark.
  • Advised MPO (Danish Music Producers’ Collective Management Organisation) by providing the secretariat services, representing the vast majority of the recorded music market in Denmark.
  • Advised Copydan KulturPlus on legal actions concerning the Danish state’s incorrect implementation of EU legislation.

Lassen Ricard

Led by media, entertainment, and IP law expert Peter Lambert, Lassen Ricard‘s team excels in all aspects of copyright and media law, advising domestic and international clients, especially television broadcasters and television production companies. Henrik Schütze specialises in IP and competition law, with significant experience handling cases before the Copyright License Tribunal, while Kristina Blichfeldt Lautrup focuses on copyright law, particularly in the acquisition and exploitation of rights by TV stations in constantly changing digital reality. Steen Lassen also plays a key role in the team.

Praxisleiter:

Peter Lambert


Weitere Kernanwälte:

Steen Lassen; Henrik Schütze; Kristina Blichfeldt Lautrup; Ann Grew Pfeiffer; Terese Foged


Referenzen

‘The team has many years of experience in the field of media and entertainment law. An area of the utmost importance for a broadcaster. Therefore, the advice given is second to none. No firm has the same understanding of the broadcasters situation vis a vis the legislator or the rightsholders.’

‘Ann Grew Pfeiffer, Henrik Schütze, Kristina Lautrup and Terese Foged have many years of experience as counsel for broadcasters in this field. They have an understanding of the relevant issues to a broadcaster that no other law firm can match.’

‘In media, Lassen Ricard has a very strong position, on both regulation and right issues. They represent many broadcasters and streaming services, newspapers and many other players in the sector.’

Kernmandanten

ARD


TV 2 Denmark


TV4


TV 2 Norway


Corint Media


Bird & Bird Advokatpartnerselskab

Bird & Bird Advokatpartnerselskab excels in multi-jurisdictional IP law matters, assisting clients through the entire intellectual property lifecycle. The media and entertainment practice is led by Mogens Dyhr Vestergaard, who specialises in copyright, trademark, and marketing law. Morten Rosenmejer focuses on sports-related issues and M&A transactions involving IP assets, while Mikkel Taanum has experience in the gaming sector, advising international online gambling operators and platform providers.

Praxisleiter:

Mogens Dyhr Vestergaard; Morten Rosenmejer; Mikkel Taanum


Referenzen

‘The team have great, practical industry knowledge and insights which enables them to provide strong, business-minded advice.’

Kernmandanten

Sony Music Entertainment A/S


Sony Music Publishing Scandinavia AB


Highlight-Mandate


  • Advised Sony Music on an ongoing basis in transforming and adapting its business to meet the evolving demands of technology and consumer preferences.
  • Advised FlexMusic ApS in a legal proceeding initiated by musician Blak, who challenged the validity of an assignment of his rights, including those in the national hit “Nede Mette,” to FlexMusic.
  • Advised META Film on an ongoing basis regarding potential trademark and other IP rights conflicts related to film productions in development.

Bruun & Hjejle

Bruun & Hjejle advises Danish media outlets, including newspapers, television stations, and online companies, on issues such as defamation, privacy, complaints to the Danish Press Council, intellectual property, and business-related matters within the media industry. Team leader Morten Stadil, experienced in the IT and media sectors, has handled various transactions, corporate issues, and disputes, including advising Berlingske Media on establishing a nationwide distribution company via the merger of Bladkompagniet and DAO.

Praxisleiter:

Morten Stadil


Kernmandanten

TV 2 Denmark


Covington & Burling


Highlight-Mandate


  • Advised Berlingske Media in connection with a strategic partnership with Concept X concerning ad sales for publishers.
  • Advised Covington & Burling LLP on the draft sponsorship agreement between National Hockey League and Kindred Group PLC, including review of the agreement and advice on the betting advertising in the media and the betting market in Scandinavia.
  • Advised Berlingske Media on the merger of Infomedia and Retriever, creating a Nordic market leader in media monitoring and analysis, by establishing a joint holding company in which the parties exchanged their shares in Infomedia and Retriever for shares in the new entity.

DAHL Law Firm

DAHL Law Firm is renowned for its expertise in media and entertainment law, particularly sports law. The team, led by the ‘trusted partner’ Frederik Bruhn, handles matters involving copyright, trademarks, and image rights, alongside employment and contract law matters. Bruhn, described as a ‘go-to among football lawyers in Denmark,’ has extensive experience in intellectual property exploitation, distribution contracts, and various legal issues within sports and entertainment law.

Praxisleiter:

Frederik Bruhn


Referenzen

‘The sports law team at DAHL Law Firm is always available, and the team has great expertise in the niche area that is sports law. They are commercially strong and they understand the game of football off the pitch.’

‘Frederik Bruhn is the go-to among football lawyers in Denmark. He is sharp, well connected and a true dealmaker.’

‘My experience is that the company is good at giving me the right guidance. I feel that there is a good sense of wellbeing in the meeting with their employees – something I value very highly.’

Kernmandanten

Lyngby Boldklub A/S


FC Midtjylland A/S


Highlight-Mandate


  • Advised the existing owners of Lyngby Boldklub A/S and the club in a transaction establishing a collaboration with the American MLS club Philadelphia Union and facilitating an investment in LB.
  • Advised People In Sport on the  €11m transfer of its client, Elias Jelert, from F.C. Copenhagen to Galatasaray S.K.
  • Advised on the creation of the Danish game association, Games Denmark, founded by 26 Danish game companies.

Horten

Horten‘s ‘knowledgeable’ team provides legal services across various aspects of media and entertainment industries, including publishing agreements, record and TV production contracts, copyright law, as well as advisory on social media matters. Team leader Asger Heine Jensen brings two decades of experience in copyright law, representing clients in both contentious and non-contentious matters.

Praxisleiter:

Asger Heine Jensen


Referenzen

‘Very knowledgeable and creative in terms of solutions within the changing landscape of AI and media.’

‘Extremely professional, always available and very prompt in answering.’

‘I think the people we work with at Horten are very capable. They have a high level of knowledge, they are enthusiastic and service minded. They are solution oriented, yet with a keen eye on the nitty-gritty details. They are accommodating for our needs and situation.’

Kernmandanten

National Olympic Committee and Sports Confederation of Denmark


The Municipality of Aarhus


PureGym


North Media A/S


Moalem Weitemeyer

Moalem Weitemeyer is well-versed within the legal gambling market, assisting gambling companies with the establishing of betting shops, advertising issues, and obtaining and renewing gambling licenses. Within sports law, the team advises on transfers, player’s rights, and sponsorship agreements. Pernille Nørkær leads the team, with experience in delivering strategic, commercial, and regulatory guidance across intellectual property, gambling, sports, and media matters.

Praxisleiter:

Pernille Nørkær


Kernmandanten

Imerco


FC Nordsjælland A/S


Group 888


Egencia A/S


HBO Nordic AB


Astralis Group A/S


Highlight-Mandate


  • Advising Vodafone on ongoing regulatory matters.
  • Advised Miniclip SA on the acquisition of Sybo ApS Surfers.
  • Advised Trophy Games Development A/S on the acquisition of stocks in Goathamster Studio ApS.