Hall Of Fame

Next Generation Partners

Intellectual property in El Salvador

Romero Pineda

The powerhouse IP team at Romero Pineda remains a market leader, maintaining and defending the global IP portfolios of household-name multinationals (including Pfizer). The team is headed by managing partner and IP authority José Roberto Romero, who brings expertise to matters in the real estate, telecoms, entertainment, pharmaceuticals, and food and beverages sectors, and litigation practice director Carlos Castillo, who draws on over 30 years of experience to manage IP enforcement and anti-counterfeiting disputes. Elsy Durán, the founder of the firm’s foreign IP matters division (who was promoted in March 2023), advises clients on searches, new filings, assignments, mergers and defence strategies. Key support is provided by senior associates Nadya León, who currently leads the firm’s brand protection and intellectual property litigation area, and Susana Navarro, a specialist in industrial designs and utility models.

Praxisleiter:

José Roberto Romero; Carlos Castillo


Referenzen

‘Quick responses. Special mention to Elsy Durán.’

‘It is an extremely robust department with lawyers specialised in each area of ​​intellectual property.’

‘Nadya León and Elsy Durán are excellent professionals, who are well versed in the subject matter, very organised, with excellent response times.’

Kernmandanten

Belcorp


Productos Alimenticios Bocadeli


Proyecciones y Administración Empresarial/PAE Global/Arch Resources Group


Ferrari


La Piramide


Essity Hygiene and Health Aktiebolag


Pfizer


Bio Pappel


Highlight-Mandate


  • Providing Belcorp with continuous assistance regarding the protection of its IP rights.
  • Assisting PAE Global with all trade mark searches, new filings, prosecution, recordals and renewals.
  • Advising Productos Alimenticios Bocadeli regarding ambush marketing and advising on trade mark searches, new filings, prosecutions, renewals and IP strategies throughout Central America, as well as in the Dominican Republic, Peru and the USA.

Arias

Arias pairs the experience of its team with the bench strength of seven offices throughout the region to advise household-name multinationals (including Honda, Philip Morris and Chevron) on the safeguarding and management of their international IP portfolios. The firm’s active client base span sectors ranging from oil and gas, tobacco and pharmaceuticals to transportation, cosmetics and building materials. In addition to IP due diligence on M&A transactions and advice on copyrights, data protection and health regulations, the team assists with such trade mark and patent matters as registrations, renewals, post-registration changes and high-stakes infringement actions. The practice is headed by Morena Zavaleta, who brings 25 years’ experience in the IP space to the group, and who serves as the firm’s regional director of IP and life sciences. She is supported by senior associate Marcela Canjura, who specialises in clearance searches, trade mark registration and enforcement.

Praxisleiter:

Morena Zavaleta


Referenzen

‘Experience and quality.’

Kernmandanten

Crowley Maritime Corporation


Philip Morris Brands


Inditex


Rolex


Honda


Sanofi


Staedler


Basf


Dos Pinos


Holcim


Highlight-Mandate


  • Assisted Crowley Maritime Corporation in the preparation and filing of 30 trade mark applications in El Salvador, Guatemala, Honduras, Costa Rica, Nicaragua and Panama, claiming priority based on existing US applications.
  • Represented Farinter in the successful defence of its trade mark application for “DOLO TRI BE DOCE” in Class 5 against an opposition filed by Labotatorios Vijosa.

Espino Nieto & Asociados

Espino Nieto & Asociados leverages the experience of its intellectual property team to assist household-name clients (including Meta, Starbucks and PepsiCo) with data protection, franchising and a wide range of matters related to trade marks, patents and copyrights, including searches, renewals and high-stakes IP litigation. The practice is headed by managing partner Luis Miguel Espino and experienced arbitrator and new technologies expert Danilo Rodríguez. Key support at the associate level is proved by Fátima Castro, who brings strength to litigation related to industrial property, and David Cativo, who specialises in both IP and regulatory law.

Praxisleiter:

Luis Miguel Espino; Danilo Rodríguez


Referenzen

‘Responsive.’

 

Kernmandanten

Meta Platforms (Facebook, Instagram, Threads, WhatsApp)


PepsiCo


Bridgestone


Walmart


Intel


Warner Bros


Starbucks


Airbnb


Les Laboratories


Sophia Holdings


Yum Brands!


HJ Heinz


S.C. Johnson & Son


Visa


Jumex


Supreme


NFL


Hermès


Hersheys


Highlight-Mandate


  • Acted for Meta Platforms in the successful halting of a third-party attempt to obtain the registration of the company’s trade mark portfolio in several classes.
  • Acting for NFL Properties in an opposition to an application imitating the Denver Broncos logo.
  • Assisted FCA US in a custom infringement action against three importers of counterfeited toy products.

García & Bodán

Powered by the firm’s regional strength, the intellectual property group at García & Bodán coordinates with its other locations in Guatemala, Honduras, Nicaragua and Costa Rica to advise such major multinationals as PepsiCo, Mattel and Kraft Heinz on the management and protection of their international trade mark, copyright and patent portfolios. Bolstered by the April 2024 arrival of new IP head Edna López, who held the same role at Mayora & Mayora, S.C., the practice has an active client roster spanning sectors ranging from food and beverages, education, retail and telecoms to entertainment, fashion and apparel. Team leader López brings extensive experience in administrative litigation and matters involving anti-counterfeiting, copyright and patents. Seasoned litigator and regional IP head Julio Vargas, who was recently appointed as managing partner of the firm’s Costa Rica office, specialises in health registrations and domain names matters. Key support is provided by senior associate Fermina Bolaños Meardi, who displays strength in patent and trade mark management and regulatory issues related to chemical, veterinary and hygienic products, and associate Rodrigo Benítez, who manages complex data protection issues.

Praxisleiter:

Edna López


Referenzen

‘The customer service is incredible. The team is always attentive to any questions and is very organised. Additionally, they have very good attention to detail.’

‘The service offered is exceptional, which, together with the academic and technical preparation of the team, makes them the firm par excellence.’

‘Julio Vargas stands out as a partner in the IP practice.’

Kernmandanten

PepsiCo


The Kraft Heinz Foods Company


Grupo Televisa de México


Grupo Lala de México


Crocs


Sky/DirecTV


Converse/All Star


Mattel


PedidosYa (Delivery Hero)


Hurley


Highlight-Mandate


  • Advised Mattel on anti-piracy measures to enforce its rights against imports from China that infringe its copyright over the Barbie Doll and its trade mark over the UNO game.
  • Assisting PedidosYa with the registration of its trade mark portfolio in El Salvador and defending its brand from infringements through oppositions proceedings.
  • Represented Sky International in administrative trade mark litigation in defence of the SKY trade mark.

Consortium Legal

Consortium Legal coordinates with the firm’s other regional offices in Costa Rica, Guatemala, Honduras and Nicaragua to manage and safeguard the intellectual property portfolios of domestic, regional and multinational corporations across such sectors as pharmaceuticals, banking, retail, telecoms, manufacturing, cosmetics and energy. The firm’s full offering covers matters ranging from copyright, patents and trade marks to sanitary and pharmaceutical registrations and litigation. Suzanne de Tablas heads the team, drawing on extensive experience in the practice area to advise clients on border measures, trade mark nullification and cancellation for non-use, copyright infringement, licensing, franchise contracts and IP due diligence on corporate transactions. Key support is provided by senior associate Francisco Medrano, who handles trade mark proceedings before the Trademark Department of the Intellectual Property Registry of El Salvador and who brings strength to assisting with matters related to unfair competition and anti-piracy.

Praxisleiter:

Suzanne de Tablas


Referenzen

‘Suzanne de Tablas has been our contact in El Salvador for many years, so the attention and advice we receive from her is extremely excellent. All matters are attended to with due diligence, and her professionalism and experience are really valued by the corporation.’

‘The team stand out for their delivery and speed of work. They keep in contact in cases involving complex issues to give us recommendations.’

‘The service is super personalised. They immediately respond to all requests that are made.’

Kernmandanten

Luminova Pharma Corporation


Zuffa


Banco Bilbao Vizcaya Argentaria


Grupo Consultor EFE


Moonbird/Netany


The Aes Corporation


Digicel Caribbean


Banco Atlántida, Atlántida Capital, Gestora De Fondos De Inversión Atlántida Securities, Atlántida Vida


Zodiac International Corporation


CB Enterprise


Highlight-Mandate


  • Providing Productos Alimenticios Diana with ongoing consultation to ensure its products adhere to all sanitary and legal prerequisites for their preparation and commercialisation within El Salvador.
  • Providing guidance to Digicel on such IP matters as new registrations, renewals, opposition actions and appeals.
  • Overseeing a portfolio for Arabela of approximately 400 trade marks.

Central Law El Salvador

CENTRAL LAW El Salvador draws on the combined bench strength of offices in Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama and the Dominican Republic to advise major multinationals (including Porsche and Gucci) across the hospitality, fashion, food, automotive and telecoms sectors on the management, registration and safeguarding of their intellectual property portfolios. The practice is headed by a four-strong team: Sandra Cabezas, who brings strength to IP litigation and matters involving patents, copyrights, health regulations, franchising, licensing and consumer rights; experienced IP litigator and arbitrator José Manuel Argüello, who routinely assists companies in the food, agriculture and pharmaceutical industries; and associates Fernando Argumedo and Victor Rivas.

Praxisleiter:

Sandra Cabezas; José Manuel Argüello; Fernando Argumedo; Victor Rivas


Kernmandanten

Grupo Cuantico


Grupo Profarmaco


Faes Farma


Editorial Santillana


Mediproducts


Almacenes Vidri


Turrialva (Foods)


Highlight-Mandate


  • Conducted an audit of Almacenes Vidrí’s intellectual property, identifying areas for improvement to safeguard the company’s intangible assets.

Eproint

IP specialist Eproint draws on the bench strength of a network spanning Central America and the Caribbean to advise major multinationals (including Mercedes-Benz and Ferrero) on the management, expansion and protection of their international trade mark portfolios. The firm’s client roster spans sectors from pharmaceuticals, energy, banking and tech to beverages, entertainment, sports and fashion. In addition to IP litigation, due diligence and cybersecurity issues, the team’s comprehensive service covers a wide range of copyright, patent, trade mark and industrial design matters. The practice is led by Edy Guadalupe Portal, an IP sector expert with over 25 years of experience. The team is supported by senior associate Helen Menjivar, who specialises in anti-piracy and anti-counterfeiting matters, and associate Rodrigo Velasco, who handles transactions involving new technologies.

Praxisleiter:

Edy Guadalupe Portal


Referenzen

‘What makes E-Proint’s intellectual property practice unique is its ability to combine deep legal knowledge with a strategic and creative perspective. The E-Proint team is not only highly qualified, but also has a comprehensive understanding of clients’ business and market needs.’

‘Compared to its competitors, the E-Proint team is distinguished by its personalised approach and dedication to the client. They do not only limit themselves to providing legal advice, but also actively engage in their clients’ business strategy and work closely with them to achieve their commercial and intellectual property objectives. Among the most outstanding of the team members is Edy Guadalupe Portal. Her experience and leadership have been fundamental to the success of numerous intellectual property cases and projects.

‘Helen Menjivar has proven to be proactive in pursuing new cases, establishing excellent communication, constantly following up on cases, and always looking for innovative solutions.’

Kernmandanten

Patagonia


Decathlon


Holcim


Warshawsky Seltzer


Montana


Entertainment One


Mercedes-Benz Group


Eli Lilly and Company


Davivienda Bank


Ferrero


Highlight-Mandate


  • Assisted Rubik’s Brand, the producer of the Rubik’s Cube, with the prevention of the sale of counterfeited products.
  • Advising Montana, which is based in Chile, Ecuador and Peru, on a new strategy to sell its products in the Central American region to address the needs of the agricultural and animal nutrition and health industries.
  • Overcame an objection on behalf of Warshawsky Seltzer, related to the trade marks IT’S BOBA TIME and BOBA TIME.

LatinAlliance El Salvador

The Salvadoran team at LatinAlliance El Salvador coordinates with offices in Nicaragua, Guatemala and Costa Rica to advise domestic and regional companies on the management and protection of their intellectual property portfolios, across such sectors as energy, retail, consumer products and pharmaceuticals. The firm’s full service covers matters involving trade mark oppositions, transfer contracts, licensing agreements, patents, cease and desist letters, and trade mark litigation related to cancellation for non-use. The practice is led by regional IP director Fabiola Torres, who also leads the firm’s innovation and development practice.

Praxisleiter:

Fabiola Torres


Referenzen

‘The team is organised, efficient and effective.’

‘Fabiola Torres directs the regional practice with great efficiency.’

‘We are extremely satisfied with the service provided by LatinAlliance. Its ability to combine quick responses with close communication and friendly treatment is truly exceptional.’

Kernmandanten

Altian Pharma (part of InsudPharma Group)


Grupo Carval


Laboratorios Medikem


Super Repuestos


Industrias La Popular


Pharmalat


Exell Business


Alutech


Winzzer Medical Corporation


Evenflo Company Holdings (via Santamarina + Steta)


Highlight-Mandate


  • Advised Drogueria y Laboratorios Pharmalat on an opposition challenge to the trade mark NEURONORM.

Torres Legal

Torres Legal draws on the experience of its team to advise multinational and domestic businesses across sectors ranging from hospitality, beverages, professional services and cryptocurrency to pharmaceuticals and tourism on the safeguarding and management of their international IP portfolios. The practice is led by Rubén Rivas, also the head of the firm’s dispute resolution practice, who was promoted to partner in July 2023, and associate Paola Lambert, who arrived from LatinAlliance El Salvador in January 2024, and who advises clients on a broad spectrum of matters involving trade marks, trade names, advertising, copyrights, utility models and patents.

Praxisleiter:

Rubén Rivas; Paola Lambert


Referenzen

‘Quick responses and attention to customer requirements.’

‘It is a proactive team, organised in such a way that they are capable of quickly responding to queries and coordinating matters in an agile manner.’

‘The speed of responses and solutions to complex problems are among the qualities that distinguish Torres Legal.’

Kernmandanten

Compañía Cervecera de Nicaragua


Diseño


Criales Urcullo


Supradev


AJE Group


Tacos Hermanos


Inversiones Cerveceras Centroamericanas


Asociación CMS


AFP Crecer


IB Maker X


MAGESA


Highlight-Mandate


  • Advising Compañía Cervecera de Nicaragua on the management of its trade mark portfolio, offering strategic guidance and oversight.
  • Advised Asociación CMS regarding the administration of its copyrights in an audiovisual production.
  • Provided advisory services to AJE Group and facilitated the transition of trade marks from subsidiary companies to the holding company within the corporate group.