AJ Park’s team is comprised of a range of IP specialists, including in patent, trade mark, copyright, trade secrets, and dispute resolution matters. The firm is also experienced in matters concerning geographical indications and protected designations. The team is led by Thomas Huthwaite, a dispute resolution specialist appointed to the role in April 2024, and Sean Brogan. Helen Bellchambers is a patent attorney specialising in pharmaceutical and plant biotechnology inventions. Natalie Harre is a noted litigation expert with experience in trade mark prosecutions and portfolio management. Penny Catley and Anton Blijlevens are further names of note within the team. Paul Johns left the practice in March 2023.
Intellectual property in New Zealand
AJ Park
Praxisleiter:
Thomas Huthwaite; Sean Brogan
Weitere Kernanwälte:
Helen Bellchambers; Natalie Harre; Penny Catley; Anton Blijlevens
Kernmandanten
Le Comité Interprofessionnel du vin de Champagne
Lacoste
Dawn Foods Inc
Seagen Inc.
Fonterra Co-operative Group Limited
The New Zealand Institute for Plant and Food Research Limited
Sanitarium
Highlight-Mandate
- Acting for Le Comité Interprofessionnel du vin de Champagne, the body responsible for maintaining the integrity of the CHAMPAGNE protected designation and geographical indication, in an application to register a “CHAMPAGNE SEED EXTRACT” trade mark.
- Acting for Lacoste in a series of disputes spanning many years regarding the registration and use of a crocodile logo on clothing.
- Advising Rip Curl on its international trade mark portfolio, providing strategic reviews of the portfolio annually and assisting with a range of contentious and non-contentious issues on behalf of this client.
Chapman Tripp
Chapman Tripp maintains a strong patent focus, both contentious and non-contentious, and it also boasts expertise in brand protection at the international level. The firm’s clients include a range of international corporations from across a variety of industries, including software producers, media companies, and consumer goods providers. Matt Sumpter oversees the practice, advising on patent applications and copyright protection. KellyMcFadzien is a key name, with experience in the Chinese market, and Justin Graham is an expert litigator. Ben Halberg assists clients with their patent applications, while Tom Cleary focuses on contentious patent matters.
Praxisleiter:
Matt Sumpter
Weitere Kernanwälte:
Kelly McFadzien; Justin Graham; Ben Halberg; Tom Cleary
Kernmandanten
Fisher & Paykel Healthcare
Vanguard Trademark Holdings USA LLC
Netflix
EC Credit Control
Microsoft
Motion Picture Association
Amazon
Luxey Pty Ltd
Vector subsidiary Cristal Air International
Auckland UniServices
Highlight-Mandate
- Acting for Fisher & Paykel Healthcare Limited in opposing the grant of a number of New Zealand patent applications filed by a US-based competitor.
- Acted for Vanguard Trademark Holdings in opposing Toyota’s applications to register DRIVE HAPPY, THE DRIVE HAPPY PROJECT and a DRIVE HAPPY logo in New Zealand.
- Acting for Auckland UniServices Ltd, the commercialisation arm of University of Auckland, in patenting cutting edge battery technology.
Simpson Grierson
Providing an ‘outstanding IP capability’, Simpson Grierson covers the gamut of IP matters, from litigation to strategy and licensing. The firm regularly hands appellate cases for major corporations, and tt possesses particular expertise in the sports sector. The ‘highly commercial’ Richard Watts, an expert in trade mark, copyright, and patent law, leads the team alongside Sarah Chapman, who specialises in trade mark portfolio management. Anita Birkinshaw focuses on IP litigation, while Raymond Scott advises clients on trade mark prosecution across Australasia.
Praxisleiter:
Richard Watts; Sarah Chapman
Weitere Kernanwälte:
Raymond Scott; Anita Birkinshaw
Referenzen
‘Outstanding IP capability, with deep experience across numerous sectors.’
‘Richard Watts is easy to work with, highly commercial and also has first-class technical knowledge.’
‘SG is s standout firm in the NZ market for IP advisory and contentious matters.’
Kernmandanten
The a2 Milk Company
NZ Rugby
New Zealand Olympic Committee
Livestock Improvement Corporation
Merck Sharpe & Dohme
Novartis
Paralympics New Zealand
Eli Lilly
Energy Beverages LLC
New Zealand Comfort Group Ltd
Heineken
Apple
Jack Daniels
Wet & Forget
Briscoe Group
The Procter & Gamble Company
L’Oreal New Zealand
Vertex
Highlight-Mandate
- Advised the NZ Olympic Committee and Paralympics NZ on their brand protection, commercialisation, and enforcement strategy for the Paris Olympics and Paralympics.
- Advised Wet n Forget on the sale of its iconic and most loved New Zealand brand business, for a sum in the hundreds of millions.
- Acted for Energy Beverages in relation to multiple related trade mark cases in the High Court and Court of Appeal in its ongoing dispute with Frucor over Frucor’s attempt to trade mark and obtain exclusivity over use of the colour green in respect of energy beverages.
Buddle Findlay
Buddle Findlay advises a wide range of clients, from public authorities to multinational corporations, on IP matters, with particular experience in trade mark portfolio management. The firm is also seasoned in copyright assistance, including infringement, licensing, and customs notices. Hamish Selby leads the team alongside Sophie Thoreau, who focuses on brand protection, geographical indications, and disputes. Sherridan Cook further strengthens the firm’s litigation skills. John Glengarry has stepped back to a consultancy position.
Praxisleiter:
Hamish Selby; Sophie Thoreau
Weitere Kernanwälte:
Sheridan Cook; Emma Rehman
Referenzen
‘Very knowledgeable, personable and a deep understanding of both client needs and legal details.’
‘Hamish Selby makes navigating IP issues a breeze, even when things get difficult. He explains things in an understandable way and ensures the best outcome is achieved, while informing appropriately along the way. ’
‘The BF team has very good depth of experience and talent handling relatively simple trademark registrations to in-depth patent searches. We’ve also used them to successfully defend an international copyright challenge.’
Kernmandanten
British American Tobacco
Unique Mānuka Factor Honey Association
Freightways Group
Auckland Council
Tātaki Auckland Unlimited
Eke Panuku Development
Sky Television
Cathay Pacific Airways Limited
Marriott Worldwide Corporation
Glow Lab Limited
Green Cross Health Group
Christchurch City Council
Alibaba Group and ANT Group
Yahoo
Radio New Zealand Limited
The University of Auckland
Mr Apple
SBS Bank
Allpress Espresso
Highlight-Mandate
- Advised Freightways on its trade mark portfolio and its various business units, providing strategy advice in relation to the business expansion.
- Advised the Auckland Council and its CCOs on various IP matters, including brand clearance, trade mark registration, and IP disputes, providing tailored solutions for their commercial activities while protecting and enhancing their valuable IP assets.
- Advised Glow Lab on the expansion and protection of its trade mark portfolio in New Zealand and Australia, provided strategic advice on IP assets, and assisted with its complex multi-jurisdictional divestment of its Earthwise business unit to Henkel.
Dentons New Zealand
Dentons New Zealand maintains a strong contentious IP focus, assisting with brand protection and trade mark application oppositions, as well as trade mark prosecution. The firm advises many blue-chip companies from the sports, technology, food and beverage, automobile, and luxury goods sectors. Jenni Rutter, who specialises in enforcement and litigation matters, is the firm’s practice head. Andrew Baker advises on patents, designs, and confidential information, while Nadia Ormiston is experienced in trade mark and copyright issues. In June 2023, Charlotte Henley left the practice.
Praxisleiter:
Jenni Rutter
Weitere Kernanwälte:
Andrew Baker; Nadia Ormiston
Referenzen
‘They think outside the box, and they can handle any curve ball that comes our way.’
‘Jenni Rutter is very experienced and very confident in her advice. Her team are also very clear on providing the various options to us for any breach.’
‘They have the expertise and the ability to have input on TM issues around the world.’
Kernmandanten
The Hourglass Limited and Watches of Switzerland Pte Ltd
Danone Group
PepsiCo
AMP
Cisco Technology, Inc.
Kami Limited
Barilla G.e.R Fratelli S.p.A.
Avis Budget Group
New Zealand Transport Agency
Institute of Directors in NZ Inc
Highlight-Mandate
- Represented Danone/Nutricia successfully in the first New Zealand trade mark opposition against The a2 Milk Corporation Limited, which decided the term ‘a2’ is a descriptor and not a brand.
- Acting for New Zealand’s leading metaverse business, Futureverse Corporation Limited, in helping it clear, develop, and enforce its large local and global portfolio of trade marks.
- Acting for the famous Italian pasta company Barilla in an opposition to a trade mark application for Barilla Dumpling.
Hudson Gavin Martin
Hudson Gavin Martin is well-equipped to advise its clients on structures and commercial agreements intended to protect its IP assets from third-party exploitation. The firm is also well-versed in acting on IP litigation when necessary. Jason Rudkin-Binks spearheads the practice, specialising in brand strategy, protection, and commercialisation. Tim Mahood brings litigation expertise to the team, whilst Caitlin Hadlee focuses on copyright infringement. Edwin Lim furthers strengthens the IP commercialisation expertise. Simon Martin is another name of note.
Praxisleiter:
Jason Rudkin-Binks
Weitere Kernanwälte:
Edwin Lim; Caitlin Hadlee; Gemma Smith; Tim Mahood; Simon Martin
Referenzen
‘HGM make the effort to understand the context in which their clients operate, and their advice is always commercially relevant and on point.’
‘Tim Mahood, Jason Rudkin-Binks and Caitlin Hadlee combine technical knowledge with commercial acumen and are excellent to work with.’
‘Thorough knowledge of our business, part of the team as opposed to a supplier alone.’
Kernmandanten
One NZ
Vector
Auckland Transport
NIWA
TVNZ
Douglas Pharmaceuticals
Toitu
Port of Auckland
Xero
Genesis
Highlight-Mandate
- Advising One NZ on its re-branding exercise to it’s new identity as One NZ.
- Advised a number of technology companies that have been approved for Callaghan Innovation’s Beyond IP Programme to participate in the programme.
- Acting for Oz Iron Limited and Lurline LLC, the designers, manufacturers, and distributors of high-end outdoor furniture and household products in a dispute over a local furniture retailer who copied (to varying degrees) a large number of items within the client’s range selling them at a much lower price point.
MinterEllisonRuddWatts
Providing an ‘excellent’ service, the team at MinterEllisonRuddWatts provides a broad range of advice, including on strategy, commercialisation, transactions, and dispute resolution. In particular, the firm has expertise in trade mark matters, seeing large growth in trade mark filings work over the past year. The team is led by Christopher Young, an expert in IP aspects of corporate transactions and structuring. Within the team, Richard Wells advises on licensing and commercialisation, whilst John McCay supports technology and media clients with their IP matters.
Praxisleiter:
Christopher Young
Weitere Kernanwälte:
Richard Wells; John McCay
Referenzen
‘People are top tier – very experienced and commercial.’
‘Christopher Young’s team at Minter Ellison Rudd Watts is a friendly and engaging team that always deliver on time.’
‘Minter Ellison’s service is excellent, and their technical skills meet my clients’ needs. I wholeheartedly recommend Minter Ellison to any of my clients without reservation.’
Kernmandanten
Fonterra Co-operative Group Limited
Centre for Climate Action Joint Venture Limited
ASOS Plc
ANZ Bank
Letterboxd Limited
Southern Cross Healthcare
Scholastic Inc
Two Degrees Mobile Limited
Essity Aktiebolaget group
Entain Group Pty Ltd
SKYCITY Entertainment Group Limited
The New Zealand Merino Company Limited
Tourism Holdings Limited
NZ Bank
Kiwicare
Smokai Limited
Jubi Limited
Tiny Fund 1, LP
Plylite Marine
Credibil Limited
Highlight-Mandate
- Assisted Fonterra’s with the IP aspects of its transaction to sell its Soprole dairy business in Chile to Peruvian dairy company, Gloria Foods.
- Advised Entain on IP aspects as part of its selection as the preferred partner to TAB NZ for a 25-year strategic arrangement.
- Advised the Department of Internal Affairs on all IP aspects of the Water Services Reform Programme which was a major New Zealand wide project to restructure water assets.
Russell McVeagh
Russell McVeagh boasts strength in IP litigation as well as commercial deals, advising on injunction applications for breach of trade mark, breach of confidentiality claims and the IP aspects of corporate transactions. The firm is regularly instructed by companies in the telecoms, banking, manufacturing, media, and sports industries. The team is led by Joe Edwards, a brand protection specialist, and Liz Blythe, who advises on M&A transactions and partnerships. Brigette Shone is noted within the team for her work as an IP litigator.
Praxisleiter:
Joe Edwards; Liz Blythe
Weitere Kernanwälte:
Brigette Shone
Referenzen
‘Highly commercial and client friendly.’
‘Joe Edwards provides top notch advice and unparalleled client service.’
Kernmandanten
Bremworth Limited
Lion NZ
Spark
Meridian
Highlight-Mandate
- Acting for Bremworth Limited in High Court proceedings against Pebblemill Limited and Mr Radford in relation to Pebblemill’s alleged use of confidential information.
- Advising Lion on trade mark opposition proceedings brought by Asahi, and a hearing with IPONZ.
- Acted for Spark in its trade mark oppositions relating to Huawei’s “Sparkoo” brand in a number of jurisdictions, including New Zealand.
Anthony Harper
Anthony Harper advises clients on matters across the entire spectrum of IP work, including on trade marks, transactions, commercialisation, and disputes. The firm is particularly active in trade mark protection and portfolio management matters. The team is led by Auckland-based Mark Gavin, who is experienced in a wide range of contentious and non-contentious IP work, having appeared before the Intellectual Property Office and the High Court.
Praxisleiter:
Mark Gavin
Kernmandanten
Ashcroft Homes
Caterpillar Inc
Chobani LLC
Coca-Cola Euro Pacific Partners
Dairyworks
Deep Down Wines
Emma Lewisham
Intel Corporation
LittleOak Organics
Louis Vuitton
Meateor Foods Limited
MG Motor
Much Moore Ice-cream
Pacific Padel
Paradise Beverages
Samoa Breweries
Sculptureum
Skope Industries
Special Group
Watches of Switzerland Pty Limited
Highlight-Mandate
- Acting for Louis Vuitton on an ongoing basis in respect of its anti-counterfeiting activities in New Zealand.
- Acting for Paradise Beverages in protection of its global trade mark portfolio, primarily consisting of beer brands throughout the Asia Pacific Rim.
- Advising Caterpillar Inc on their trade mark opposition to an application by Tigercat Inc for TIGERCAT, which is part of an ongoing worldwide dispute between Caterpillar and Tigercat.
Bell Gully
Assisting major international corporations, Bell Gully advises on the IP aspects of product developments, including brand clearance, regulatory compliance, and promotion matters. The firm also advises its clients on transaction and litigation matters. The team is led by Tania Goatley, who advises on copyright, trade mark infringement, and patent litigation issues. Jessica Miles is a noted team member, focusing on brand development strategies, whike Kristin Wilson strengthens the team’s IP litigation expertise.
Praxisleiter:
Tania Goatley
Weitere Kernanwälte:
Jessica Miles; Kristin Wilson
Referenzen
‘The strength of Bell Gully is in its people. The lawyers are professional, responsive and genuinely engaged to work with us to achieve positive outcomes.’
‘The willingness to explore opportunities to assist us maximising our business opportunity was outstanding and the ability to respond to evolving instructions in a complicated environment was tremendous.’
‘Tania Goatley, Kristin Wilson and Jessica Mile all provide outstanding assistance and guidance in developing and securing IP.’
Kernmandanten
Frucor Suntory New Zealand Limited
Unilever
Reckitt Benckiser
BMW
The Body Shop
Frucor Brands International B.V
Resolution Life Group Holdings Limited
Integral Diagnostics Limited
Accenture
Advent Partners
Ministry of Education
Abbvie
Carter Holt Harvey
Fidelity Life
Bentley Systems
Goodman Fielder
Nztr
Highlight-Mandate
- Represented Frucor Suntory New Zealand Limited, producer of the classic V Energy drink, in a dispute concerning Frucor’s trade mark registration for its distinctive ‘V Green’ colour, described specifically as the colour shade Pantone 376C.
- Advises Unilever and related entities on all of its IP matters in New Zealand and the Pacific Islands.
- Advises Reckitt Benckiser and related entities on all of its IP matters in New Zealand.
Duncan Cotterill
With a strength in trade mark matters, Duncan Cotterill advises on trade mark portfolio management, applications, and enforcement. More broadly, the firm assists clients with IP commercialisation, copyright matters, and the IP aspects of M&A transactions. Michael Moyes spearheads the practice, focusing on the technology, retail, and consumer goods industries. Within the team, Katy Stove advises clients on trade marks, copyright, and marketing matters.
Praxisleiter:
Michael Moyes; Katy Stove
Referenzen
‘Michael Moyes has an excellent ability to communicate complex legal issues in plain language. He is an integral team member who builds trust and has good industry knowledge.’
‘They are always prompt with their responses and are very knowledgeable in their advice.’
‘Katy Stove is a valuable contact. She provides very practical, all-round advice, and her analysis is always spot-on.’
Kernmandanten
PGG Wrightson
Interprofessional du Gruyère
EMI (IP) Limited
Ceres Organics
MoleMap
Buy New Zealand Made Campaign Limited
Westland Milk Products
The New Zealand King Salmon Co. Limited
Eden Park Trust
Lumenart
Trade Me Limited
Cobra Labs Limited
Coulter Ventures, LLC
ContextLogic Inc.
YETI Coolers, LLC
Animates NZ Holdings Limited
Virtual Medical Coaching
Highlight-Mandate
- Advises Westland Milk Products, a major New Zealand dairy company, on its entire trade mark portfolio.
- Advising the Institute of Geological and Nuclear Science on the intellectual property and other aspects of its “RiskScape” platform, which models economic losses from natural hazards.
- Assisting Interprofession du Gruyère with its application for a Certification Mark in New Zealand, as part of a global project.
Henry Hughes IP
Henry Hughes IP specialises in all aspects of IP law, with notable strength in trade marks and patents. The firm is well-versed in providing trade mark protection and application assistance, as well as advising on copyright issues. The team is led out of Wellington by David Moore, Elena Szentiványi, and David Nowak. Moore focuses on trade mark portfolio management, Szentiványi specialises in trade mark and domain name issues, and Nowak handles patent law matters. Within the team, Jesse Strafford bolsters the firm’s patent expertise.
Praxisleiter:
David Moore; Elena Szentiványi; David Nowak
Weitere Kernanwälte:
Jesse Strafford
Referenzen
‘Really well regarded team across the full range of IP rights.’
‘If you want to work with real people, who know their stuff, then this is a great team – extremely ably led by Elena Szentiványi.’
‘Jesse Strafford understands features of artificial materials and gives many very useful pieces of advice.’
Kernmandanten
Crocodile International Pte Ltd
ZOOM
Rêve Architecture
Dr David Robson
Quantum Technologies
Vasant Limited
Highlight-Mandate
- Acted for Crocodile since 2005 in relation to a multitude of disputes with Lacoste regarding the use and registration of trade marks incorporating an image of a reptile.
- Advised Zoom on its applications to register its logo.
- Acted for Vasant Ltd in preparing and prosecuting patent applications protecting materials for use in telecommunications antennae.
Ironside McDonald Intellectual Property
With a growing number of clients instructing it, Ironside McDonald Intellectual Property supports technology and telecoms companies, game developers, property companies, and food and beverage producers. The firm advises on trade mark portfolio management, trade mark protection, and IP commercialisation. The practice is overseen by Sue Ironside and Rachel McDonald, who both focus on trade mark and branding matters. Solanda Chen specialises in IP protection. Ingrid Niemann is another notable member of the practice.
Praxisleiter:
Sue Ironside; Rachel McDonald
Weitere Kernanwälte:
Ingrid Niemann; Solanda Chen
Referenzen
‘Very efficient, capable, commercial and knowledgeable.’
‘Sue Ironside is my first go to in New Zealand.’
‘Great wealth of experience, while offering the advantages of a small firm.’
Kernmandanten
SortMe Limited
Crockers Property Limited
Aeroqual Limited
New Zealand Frost Fans Limited
Real Vitamins Limited
Aotearoad Limited
Mitey Co Limited
Pelicancorp (NZ) Limited
World of Wearable Art
Valetta International
Bright Star Studios ApS
In Vino New Zealand Limited
Safe365 IP Co Limited
Touch New Zealand Incorporated
Highlight-Mandate
- Acting for New Zealand Frost Fans Limited in the protection of their trade mark in new and emerging markets overseas.
- Assisted Meno-Me with an intellectual property audit, international searches, and sought protection in their key markets.
- Assisted Safe 365 IP Co Limited with protecting their intellectual property in new and emerging markets, including New Zealand, Australia and overseas.
Tompkins Wake
Offering ‘fast, accurate and on-point advice’, Tompkins Wake advises clients on trade mark portfolio, copyright, patent, and commercial matters. Its industry expertise is wide-ranging, including technology, construction, agribusiness, property, and luxury goods. Shelley Slade-Gully leads the team, managing trade mark portfolios and advising on cross-border IP strategies. Within the department, Joseph Bracewell is well-versed in IP matters within software and gaming industries.
Praxisleiter:
Shelley Slade-Gully
Weitere Kernanwälte:
Joseph Bracewell
Referenzen
‘Fast, accurate and on-point advice. Highly globally network to create a global team and expertise.’
‘Shelley Slade-Gully can breakdown complex trademark challenges and make succinct recommendations that marry with the short and long-term requirements of the business.’
‘Technical and client focused.’
Kernmandanten
Barfoot & Thompson
Eagle Technology
New Zealand Plumbing World
New Zealand Thoroughbred Racing Inc
Highlight-Mandate
- Advised New Zealand’s largest privately owned real estate company, Barfoot & Thompson, on IP matters related to their technology investments and real estate listing database.
- Advised Eagle Technology, a New Zealand company specialising in Geographic Information Systems and Enterprise Resource Planning solutions, on IP protection for their technology development.
- Advised New Zealand Plumbing World on the management of its trademark portfolio.