The team of ‘evident experts in the field of IP enforcement’ at Baranda & Associates assists a client roster which features renowned names from numerous sectors. Its workload includes advising on an array of trademark cases, including matters involving creation and registration, and negotiations of voluntary withdrawal. Th team is led by IP enforcement specialist Edmund Jason Baranda, who is noted for his ‘vast experience’, alongside Claire Corral, who has particular expertise managing trademark portfolios, including advising on maintenance and risks of use. The ‘meticulous’ Ellen Rico is well-equipped to assist Baranda and Corral, particularly in conducting raid actions against sellers of counterfeits.
Intellectual property in Philippines
Baranda & Associates
Praxisleiter:
Edmund Jason Baranda; Claire Corral
Weitere Kernanwälte:
Ellen Rico; Diana Margaret Lauron; Charlene Calvelo
Referenzen
‘The Baranda & Associates team are evident experts in the field of IP enforcement. They have a wide network from all IP professionals and government agencies, and this has proved very helpful in how they were able to protect our brands.’
‘They are very collaborative and easy to work with.’
‘The tag team partnership of Edmund Jason Baranda and Ellen Rico makes their IP work seamless. Edmund Jason Baranda sets the direction based on his vast experience in IP enforcement, and Ellen Rico executes the direction meticulously.’
Kernmandanten
Bureau National Interprofessionnel du Cognac
MJN Holdings LLC
Reckitt Benckiser
Red Bull
Elite Material Co., Ltd.
Iraya Energies
Total SE
Microsoft Corporation
Ebay Inc.
Highlight-Mandate
- Assisted Bureau National Interprofessionnel du Cognac with the registration of the Geographical Indication “COGNAC”.
- Assisted Iraya Energies in filing and maintaining marks owned.
- Assisted Reckitt Benckiser in prosecuting a number of oppositions against similar marks.
Cruz Marcelo & Tenefrancia
Cruz Marcelo & Tenefrancia‘s group is highly regarded for its ‘vast experience’ in IP. Its workload includes representing its international clientele on trademark registration applications; protection of trade secrets and business models; and matters involving anti-piracy and enforcement. Advising on regulatory compliance and product liability in line with the FDA regulations is another area of expertise of the team. Susan D. Villanueva oversees the practice and is a specialist in litigation and enforcement work. Patricia Bunye is a key practitioner equipped to handle licensing, franchising and regulatory cases, Divina Gracia E. Pedron has experience in brand protection, and Rowanie Nakan leads the firm’s patent group. Bunye is considered a ‘standout name’ alongside Carlo Valerio.
Praxisleiter:
Susan D. Villanueva
Weitere Kernanwälte:
Patricia Bunye; Rowanie Nakan; Divina Gracia E. Pedron; Carlo Valerio
Referenzen
‘Cruz Marcelo & Tenefrancia not only knows IP laws in theory but also provides practical solutions which manage expectations of IP clients and guides their further decision-making.’
‘The firm has vast experience in IP.’
‘One thing that I admire about CMT, especially with registration of new trademarks, is their immediate provision of options and procedures because they know such matters are time-sensitive.’
Kernmandanten
University of the Philippines
Philippine Department of Science and Technology
Technological Institute of the Philippines
Green Cross, Inc.
Oceanic Empire Limited
The Manufacturers Life Insurance Company
Vice Cosmetics Group, Inc. (VCGI)
In-N-Out Burgers
Fundacion Sanso
Zalora SEA
Metromart Technologies, Inc.
DBDOYC, Inc.
Highlight-Mandate
- Represented Green Cross, Inc., a leading Filipino company in the personal care, health, and hygiene industry in defending its right over its corporate and trade name “GREEN CROSS”.
- Represented VCGI in defending the latter’s trademark application against an opposition filed by popular celebrity Jose Marie Viceral who is also known as “Vice Ganda” on the ground that VCGI supposedly used the “VICE COSMETICS” mark without his consent.
Quisumbing Torres
The collective at Quisumbing Torres is well-placed to assist its noteworthy roster of clients which includes both domestic and multinational names in the protection of their IP, including in disputes contexts. New tech protection is a particular area of expertise for the team. Brand management and enforcement, patent protection and prosecution, and trade secrets protection matters all feature in the team’s workload. Divina Ilas-Panganiban oversees the department and has specialisms spanning IP, data and tech with expertise in TMT in particular; Panganiban is also a member of the Advisory Council for IP in the Philippines. Bienvenido Marquez III is a notable individual in the team, leading on many of its most prominent IP enforcement cases. Reena Mitra-Ventanilla is also standout.
Praxisleiter:
Divina Ilas-Panganiban
Weitere Kernanwälte:
Bienvenido Marquez III; Reena Mitra-Ventanilla; Frederick August Jose; Felicisimo Agas III
Referenzen
‘We have been working with Quisumbing Torres for more than 10 years. The legal work they do is both simple and complex, but all high value. What makes Quisumbing Torres’ team stand out is the consistent rendering of clear and concise legal advice, and its consistent trademark administrative support.’
‘Divina Ilas-Panganiban provides simple solutions to seemingly complex legal issues, especially on trademark licensing and enforcement matters. What I appreciate about Divina is her initiative in providing us with options on our trademark strategy to ensure that the same is consistent with our business objectives.’
‘On the administrative side, Divina ensures that all our needs are well taken care of and are addressed at the earliest time possible. We are fortunate that she is handling our portfolio.’
Kernmandanten
GlaxoSmithKline
Alphabet
Shell
Universal Entertainment Corporation
L’Oreal
Mang Inasal Philippines, Inc
Highlight-Mandate
- Represented a multinational healthcare and beauty chain store in successfully prosecuting before the WIPO Arbitration and Mediation Center a complaint against the US-based registered owner of the domain name that is confusingly similar to the client’s registered trademarks.
- Managed the trademark portfolio of an American animation studio and some of its affiliates in the Philippines.
- Acted on behalf of luxury goods companies against sellers and distributors of counterfeit branded watches, jewellery, footwear, clothing, bags, ceramics, and other luxury products, having seized approximately $1m worth of infringing from six target locations.
SyCip Salazar Hernandez & Gatmaitan
Trademark, patent and copyright registrations, portfolio management, and IP enforcement and litigation are all prominent elements of SyCip Salazar Hernandez & Gatmaitan‘s practice. Its client list spans various industry sectors, including consumer products, fashion and apparel, and tech. Vida Panganiban-Alindogan is the team lead, and harnesses significant experience in the management, prosecution, and enforcement of IP. Anthony Dee has expertise in litigation and arbitration matters and has handled complex matters at all levels of court, assisting with obtaining search and seizure warrants for infringing merchandise is one of Dee’s key areas of focus. Cecile Margaret Caro-Selvaggio is an IP and corporate specialist of note.
Praxisleiter:
Vida Panganiban-Alindogan
Weitere Kernanwälte:
Anthony Dee; Cecile Margaret Caro-Selvaggio
Kernmandanten
Colgate Palmolive Company
Dyson Technology
Gap Inc.
AbbVie Inc.
Rolex S.A.
The Clorox Company
Pfizer Inc.
Tupperware Brands Corporation
Bostik Philippines, Inc.
Acer Incorporated
Sony Group Corporation
American Eagle Outfitters, Inc.
Iconix Brand Group, Inc.
Villaraza & Angangco (V&A Law)
Villaraza & Angangco (V&A Law)‘s group is well-versed in assisting on litigious IP matters, in both inter-partes and IPR violation contexts in relation to both trademarks and patents. Trademark prosecution work forms a prominent portion of the team’s workload and involves assisting both foreign and domestic clients across the array of industry sectors. Bienvenido Somera has notable experience handling the range of IP matters, from the commercialisation of novel IP, to protecting copyrights and litigating patent and trademark matters. Somera heads up the offering alongside Katrina Doble whose expertise covers these areas also. Antonio Miguel Lu stands out for his specialism in trademark and patent litigation work.
Praxisleiter:
Bienvenido Somera; Katrina Doble
Weitere Kernanwälte:
Mark Leo Bejemino; Antonio Miguel Lu; Maria Patricia Cruz
Kernmandanten
Petron Corporation
F&CO CO., Ltd.
Innogen Pharmaceuticals, Inc.
ABS-CBN Corporation
BDO Unibank, Inc.
Pan De Manila Food Co., Inc.
IICombined Co., Ltd.
Descorp Inc.
1661. Inc.
Samsung Electronics Co., Ltd.
Fit Foods, Ltd.
Highlight-Mandate
- Secured, on behalf of Petron Corporation, the conviction of the directors and officers of Masagana Gas Corporation, one of the largest illegal refillers of Petron “GASUL” Liquefied Petroleum Gas cylinders in the Philippines for unfair competition.
- Defended foreign beauty company F&CO Co., Ltd. (F&CO) against baseless trademark oppositions filed by local business giant and competitor, BENCH.
- Assisted Innogen Pharmaceuticals, Inc., one of the Philippines’ largest generic drug manufacturers, in assailing evergreening patents involving Sitagliptin and Etoricoxib held by Merck Sharp & Dohme Corp to allow the entry of cheaper generic alternatives for lifesaving and/or essential medicines into the Philippines.
Angara Abello Concepcion Regala & Cruz Law Offices (ACCRALaw)
The comprehensive practice at Angara Abello Concepcion Regala & Cruz Law Offices (ACCRALaw) is well-placed to handle the gamut of patent and trademark matters, from assisting in their establishment and registration, to handling opposition and cancellation proceedings. Further, the team is experienced conducting enforcement operations on behalf of clients facing IP violations. It is also able to advise on IP aspects of business transfers and sales. The team of ‘highly competent, top tier lawyers with strong knowledge’ is helmed by Victor N. De Leon, Richmond K. Lee and John Paul M. Gaba. Alex Ferdinand S Fider is also recommended.
Praxisleiter:
Victor N. De Leon; Richmond K. Lee; John Paul M. Gaba
Weitere Kernanwälte:
Razel Ann P. Esteban; Phoebe Mae U. Reyes; Jose Eduardo T. Genilo; Alex Ferdinand S. Fider
Referenzen
‘Richmond K. Lee is very professional and clear in providing advice. He attends to our matters promptly.’
‘ACCRALAW provides sophisticated and timely advice for its clients.’
‘Phoebe is excellent at providing excellent advice for the appropriate client.’
Kernmandanten
Energizer
Bandai Co., Ltd.
The Estee Lauder Company
Monde Nissin Corporation
Hershey’s Chocolate & Confectionery Corporation
Mandarin Oriental Hotel
Fraser & Neave
San Miguel Group of Companies
Honda Motor Co., Ltd.
Bayer AG
Highlight-Mandate
- Secured a favourable decision from the Philippine Supreme Court for the respondent in a patent infringement suit wherein the Court discussed important concepts on patent infringement, including claim interpretation, tests of infringement, and the doctrine of equivalents.
- Assisted the client and its related company in proving that they are the rightful owners of the marks they use in the Philippines on chocolates.
- Successfully assisted the client in opposing an application to register a mark identical to its own world famous mark.
Cerilles & Fernan Intellectual Property Law (CFIP Law)
The group at Cerilles & Fernan Intellectual Property Law (CFIP Law) is noted for its ‘accuracy and efficiency’ in handling high-value trademark cases for its noteworthy clientele. In this regard, it assists clients at all stages from initial establishment through application and filing, to mediating for clients in cases wherein a trademark is being challenged by opposition. A significant portion of the team’s work has cross-jurisdictional aspects. Experienced practitioner Mario C. Cerilles, Jr. heads up the practice alongside Harry Gwynn Omar Fernan whose work spans trademark and patent prosecution, copyright deposit and litigious IP matters.
Praxisleiter:
Mario C. Cerilles, Jr.; Harry Gwynn Omar Fernan
Referenzen
‘Very accommodating, kind and helpful.’
‘Mario and his team really take the time to meet with us and explain to us what they are going to do about our case. They also seek our input regarding our industry —I find this highly commendable, since it shows that they also value our expertise.’
‘Mario C. Cerilles made us feel that we’re always part of their process —they always update us about our case against our competitor.’
Kernmandanten
Guangzhou Leader Bio-Technology Co., Ltd.
Singapore Institute of Management Group Limited
Blackbough Clothing Shop aka Blackbough Swim
Soneri Care
Find Salt Owned by Independent Restaurants Management One Person Company LLC
Bluefreedom Apnea Inc.
Nutrilay Animal Health and Nutrition, Inc.
Kaltimex Mobiol (Singapore) Pte. Ltd.
ProBio Feedmill Inc.
Diacore-Nutrition Inc.
Peterson Parts Trading Inc.
Organica Nutrition Inc.
Easy Bio Philippines, Inc.
Philippine Orchard Corporation
The Front House Coffeshop/Carina Navarro
Riverary Global LLC
SealCache Technologies, Inc,
Foshan Leader Bio-Technology Co., Ltd.
Ta-ala Farms, Inc.
Flat Foot Brewing Co.
RWOOD RESOURCES DMCC
John David and Company Inc.
TEHO Design + Furniture
Pets and Co.
Dr. Vitto Corporation
Pap’s Barbershop Inc.
FR Farmorganics Incorporated
Amazonas For U Limited
BRAVE Global W.L.L.
Binibini Fashion Design
Instill, Inc.
Panublix
TechMatch, Asia Inc.
City Advertising Ventures Corporation
SlashIgnite
Philippine College of Lifestyle Medicine
NativeBagsPH
CulinaryMD
Fresh Start
AxiomMark
Maulana and Partners
City Advertising Ventures Corporation
Arksmith Furniture Design & Manufacturing
Flatfoot Brewing Co.
Panublix Innovations Inc.
Ice Cream Lovers Foodstore
Greenstop
Perseroan Terbatas
Dtech Inovasi Indonesia
Highlight-Mandate
- Representing Riverary Global LLC in an opposition case filed by the International Olympic Commitee against the trademark application of the client entitled “OLYMP TRADE” on the allegation that it owned the “OLYMP” mark.
- Attended the mediation proceedings on behalf of Organica Nutrition Inc. in an opposition case they have filed against another company re their trademark.
- Representing the international swimwear brand Blackbough Clothing Shop in a trademark opposition case filed by Suyen Corporation against their trademark application for its logo.
Federis & Associates
Federis & Associates‘ boutique IP firm harnesses strong capabilities advising domestic and international clients in the broad range of matters, from assisting with trademark applications, to handling enforcement against infringers, to handling administration-related litigation cases. Additionally, patent matters form a significant portion of its workload, particularly complex patent searches and applications. Further, it mentors clients on regulatory aspects of IP. Mila Federis who is noted as being ‘wonderful to work with’ heads up the team, in which Montini Felicilda harnesses a particular specialism in enforcement cases.
Praxisleiter:
Mila Federis
Weitere Kernanwälte:
Montini Felicilda; Amanda Carlota
Referenzen
‘The practice is very responsive, timely, and comprehensive in their advice. Additionally, they don’t recommend overly aggressive strategies, which is helpful for our company’s reputation.’
‘Mila Federis is wonderful to work with – she’s knowledgeable and practical.’
Kernmandanten
EHJ IP Limited
Zuffa LLC
Fiberhome Telecommunication Technologies Co., Ltd.
Otsumo Co. Ltd.
Shimano
Toyo Tire Corporation
Inter Ikea System BV
Guangzhou Wang Lao Ji Great Health Industry Co., Ltd.
Universal City Studios LLC
Bridgestone Corporation
Highlight-Mandate
- Assisted the client in mentoring eight Filipino enterprises on the use of IP system in the Philippines under their program “IP Management Clinic for market-ready SMEs”.
- Provided anti-counterfeiting support to a well-known client.
Hechanova Bugay Vilchez & Andaya-Racadio
The practice at Hechanova Bugay Vilchez & Andaya-Racadio ‘consistently delivers top-notch IP services’ according to its clients. It is well-regarded for its abilities in handling the remit of work, including establishing and filing trademarks for clients, filing oppositions against trademark applications, and advising on the general protection of IP rights across industry sectors. ‘Exemplary figure in the legal industry’ Editha R. Hechanova oversees the practice alongside Brenda P. Rivera, Noemi P. Rivera and Maria Gladys C. Vilchez who is particularly experienced handling IP infringement and unfair opposition cases.
Praxisleiter:
Editha R. Hechanova; Brenda P. Rivera; Noemi P. Rivera; Maria Gladys C. Vilchez
Weitere Kernanwälte:
Joy Marie Gabor-Tolentino; Timothy J. David; Chrissie Ann L. Barredo
Referenzen
‘The group’s legal practice is distinguished by its exceptional responsiveness and client engagement, making it a standout choice for potential clients seeking a reliable and proactive legal partner.’
‘The team is renowned for its swift feedback and the warmth and enthusiasm evident in every phone interaction, ensuring that all clients feel valued and effectively supported.’
‘Editha R. Hechanova is an exemplary figure in the legal industry, whose dedication and expertise distinctly set her apart from her peers. As a standout partner, Editha embodies the qualities that make her not only a leader in her field but also a pivotal asset to her clients and her team.’
Kernmandanten
Alpargatas S.A.
FPD Food International Inc.
Mattel, Inc.
The Sunrider Corporation
Rackey Crystal Top Corporation
Royal Brand Corporation
2GO Group, Inc.
Josefina Manufacturing Corp.
Mercedes-Benz Group AG
Bausch Health Companies
Newell Brands
Panasonic Corporation
Technology Assistance & Promotion Institute of the Dept. of Science & Technology
Silca Coffee Roasting Company
Highlight-Mandate
- Assisted our client Josefina Manufacturing Inc. (JMI) in filing oppositions against the trademark applications of SO-EN Garments Corporation (SGC) for the registration of its mark “by SO-EN” alleging bad faith considering that SGC has knowledge about JMI’s SO-EN marks since the presidents of both companies are brothers.
- Assisted Silca Coffee Roasting Company in filing several trademark applications.
- Represented Sau Paulo Alpargatas, S.A. in filing two petitions for the cancellation of industrial design registrations before the Bureau of Legal Affairs.
Ortega Bacorro Odulio Calma & Carbonell
The team at Ortega Bacorro Odulio Calma & Carbonell has noteworthy abilities representing its portfolio of clients, which features globally-known names, on the remit of IP matters. The filing of patent and trademark applications forms a significant portion of the team’s workload. Further, it has strong capabilities handling patent infringement litigation, as well as assisting clients in inter-partes proceedings in trademark protection cases. Renato Calma and Roane Alfredo P. Lopez co-head the offering following the September 2023 retirement of former head Virna Caringal-Divino.
Praxisleiter:
Renato Calma; Roane Alfredo P. Lopez
Kernmandanten
Bayer Intellectual Property GmbH
TakedaLincoln Electric
The Harris Group
Samsung
NBA Properties, Inc.
President and Fellows of Harvard College
Isuzu Motors Philippines, Inc.
SHELL INTERNATIONAL BV
The Dow Chemical Company
Del Monte Philippines, Inc.
Corteva Agriscience LLC
Evonik Operations GmbH
Amgen Research Munich GmbH
General Mills, Inc.
Patent Law Group
Merz Therapeutics GmbH
Hanesbrands Inc.
Chevron Global Downstream LLC
Schneider Electric Industries Sas
Avaya Inc.
ARISTOCRAT TECHNOLOGIES AUSTRALIA PTY. LTD.
Highlight-Mandate
- Litigating multiple patent infringement cases on behalf of Japanese pharmaceutical company Takeda against pharmaceutical companies that launched generic versions of Takeda’s patented medicines.
- Filed several opposition cases in inter-partes proceedings before the IP Office for the protection of the trademark “JEEP” against various marks that incorporate the term “jeep”.
- Registered a series of new trademarks of NBA Properties, Inc. and provided for said client an anti-counterfeiting program of action against unauthorized use of team names and trademarks.
Disini & Disini Law Office
Disini & Disini Law Office has a practice which is well-placed to assist its portfolio of clients on the remit of IP matters, from the establishment, application and registration of trademarks and patents, to petitions for cancellation. It is particularly equipped to advise clients in the tech and telecoms sector, as this is an area of specialism across the team. JJ Disini and Ofelia Leaño both oversee the offering.
Praxisleiter:
JJ Disini; Ofelia Leaño
Weitere Kernanwälte:
Lars Serzo
Divina Law
The practice at Divina Law is equipped to handle non-contentious matters, advising the array of companies on the establishment of IP. The team is also well-placed to handle the contentious, a key example being its experience prosecuting in cases of patent infringement. Enrique V. Dela Cruz, Jr. is at the helm of the group, wherein Alfonso Roel D. Vargas has a developing litigation and IP specialism.
Praxisleiter:
Enrique V. Dela Cruz, Jr.
Weitere Kernanwälte:
Nilo T. Davina; Alfonso Roel D. Vargas
Referenzen
‘Very organised and always professional in their work.’
‘They are hard-working and systematic.’
Kernmandanten
Richfield Hallmark International Holdings, Inc.
Kambal Inasal Foods Corp.
Highlight-Mandate
- Advised a leading health and maintenance organization in opposing the registration of infringing marks by a third party without litigation.
- Represented hosts of the longest running noontime television show in the country in their IP-related cases against the producer of the show.
- Represented a fertiliser manufacturer in prosecuting a criminal case against infringers distributing counterfeit goods to the public bearing the client’s marks.
Martinez Vergara & Gonzalez Sociedad
Martinez Vergara & Gonzalez Sociedad is equipped to act as counsel for its clientele in relation to establishing IP rights, organising and maintaining portfolios, and filing copyright infringements. IP and dispute resolution specialists Kristine R. Bongcaron and Shirley F. Alinea co-lead the team, which was bolstered in June 2024 with the arrival from private practice of Anna Loraine Mendoza.
Praxisleiter:
Kristine R. Bongcaron; Shirley F. Alinea
Weitere Kernanwälte:
Anna Loraine Mendoza
Serrano Law
Serrano Law‘s group is well-regarded for its capabilities handling the registration, protection and management of trademark and patent portfolios for its roster of clients. A prominent portion of the team’s IP work is done for banking and finance clients, and the team is also equipped to advise clients in industry sectors including media and entertainment, and consumer goods and services. Elmer B. Serrano heads up the offering.
Praxisleiter:
Elmer B. Serrano
Weitere Kernanwälte:
Phil Ivan Chan; Tephanie Gandia; Perpetua Calliope Ngo
Referenzen
‘Our experience with the Serrano Law Team has been very positive.’
‘The team works harmoniously with each other. Special mention of course will go to Elmer Serrano, who heads the group with the able assistance of Tephanie Gandia.’
Kernmandanten
Bankers Association of the Philippines
BAP Data Exchange, Inc.
Philippine Payments Management, Inc.
Highlight-Mandate
- Advising the Bankers Association of the Philippines on the registration and protection of its marks relating to the Certified Treasury Program.
- Advising the Bankers Association of the Philippines, Inc. and BAP Data Exchange, Inc. on the registration and maintenance of its trademark portfolio which are used industry-wide in the banking and finance sector in the Philippines.
- Advising the Philippine Payments Management, Inc. on the maintenance of its trademark portfolio.