Next Generation Partners

Intellectual property in Romania

Baciu Partners

Baciu Partners stands out among the full-service firms in Romania that handle intellectual property matters, fielding a specialist IP practice group that has capabilities across the gamut of matters at the highest level. Its slate of work includes day-to-day prosecution and advice; anti-counterfeiting and anti-piracy matters; and collective management of copyright. The firm also ensures close collaboration between its transactional team and its litigators to support clients in complex due diligence and IP litigation. Andreea Bende has 15 years of experience in IP law, assisting both Romanian and foreign companies with management, prosecution and disputes relating to trade marks, domain names portfolios and copyrights. She co-leads the group with Ana-Maria Baciu, who is appreciated by clients for her ‘deep expertise’. Ileana Nicolescu is a litigator with considerable experience in IP cases, while Zsofia-Judit Halmagyi provides further depth for the team.

Praxisleiter:

Ana-Maria Baciu; Andreea Bende


Weitere Kernanwälte:

Ileana Nicolescu; Zsofia-Judit Halmagyi; Narcis Codori; Irina Valeanu


Referenzen

‘What makes this practice truly unique is their proactive approach, consistently staying ahead of potential issues and opportunities. The team excels at thinking outside the box, coming up with innovative solutions that are tailored to the specific needs of their clients. Their thorough understanding of the background in every matter ensures that they not only address the immediate challenges but also anticipate future developments, which is invaluable for long-term success.’

‘Potential clients would appreciate the team’s flexibility in adapting to changing circumstances and evolving business environments. Whether it’s meeting tight deadlines or adjusting strategies to align with a client’s objectives, they remain focused on delivering the desired outcomes. Their objective-oriented mindset ensures that all efforts are directed towards achieving tangible results that make a difference for the client.’

‘I would say that what sets them apart from other firms is their ability to combine a proactive, flexible approach with deep expertise and a clear focus on client goals.’

Kernmandanten

Asociatia Suporter Club UTA


Dohany KFT


BITDEFENDER IPR MANAGEMENT LTD


NOOKA SPACE SA


PHILIP MORRIS PRODUCTS S.A. / |PHILIP MORRIS BRANDS SARL


TEVA Pharmaceutical Industries Ltd and |TEVA Pharmaceuticals SRL


SKY INTERNATIONAL AG/SKY PLC


Asociația Jurnaliștilor de Investigații Context


Ileana Popescu (stage name Eneli)


Ha Ha Ha Production SRL


Global Art Production SRL


Bilka Steel SRL


Highlight-Mandate


  • Assisting TEVA Pharmaceuticals with sensitive patent litigation cases.
  • Assisting the UTA football club supporter’s association with safeguarding its rights over the UTA trade mark and official logo used by the football club in Romania.
  • Advising HaHaHa Production on various contractual aspects, including copyright and related issues.

Tuca Zbârcea & Asociatii

Tuca Zbârcea & Asociatii arranges its ‘collaborative’ IP practice into dedicated advisory and litigation groups, thereby offering full coverage of matters in the field. Services for brand integrity and anti-counterfeit measures stand the group out in the market and it runs alongside traditional support across copyright, trade mark and patent. Ciprian Dragomir is the lead name for IP advisory matters, including regulatory issues, licensing and exploitation of IP rights, trade mark registration, and IP arrangements. On the litigation side, Ioana Hrisafi is the name to note, a senior litigator and former president judge of a Bucharest district court. Dana Barbu is another practitioner that stands out, assisting trade mark holders with the management, protection and exploitation of their portfolios.

Referenzen

‘They are very good at what they do. Also the collaboration with them is perfect.’

‘All are very passionate lawyers, available to discuss at any time about any issue that may arise for the client, related to their law field.’

Highlight-Mandate


Buzescu & Tomescu SPRL

Buzescu & Tomescu SPRL‘s offering in intellectual property covers both contentious and advisory work, with recent highlights including cancellation actions for multinational companies, and trade mark litigation. The group has a track record of advice to household name brands and they look to practice head Adrian Tomescu for counsel on and protection of their IP assets. Corina Papuzu adds further strength in depth, particularly on the trade mark side of the practice.


Praxisleiter:

Adrian Tomescu


Weitere Kernanwälte:

Corina Papuzu


Kernmandanten

L’Oreal


FKP Sojuzplodoimport


Finastra


Pinterest


Jean Patou


Trek Bicycle Corporation


Highlight-Mandate


  • Assisted L’Oreal with the filing of legal actions for cancellation regarding trade marks.
  • Assisted Federal Treasure Enterprise (FKP) Sojuzplodoimport with multiple litigation cases in Romania against entities of the SPI Group.
  • Assisted Finastra with litigation started by a former employee of the Romanian subsidiary for claims re intellectual property matters (copyright) in relation to the development of software concerning the payroll data management system.

MILCEV BURBEA Intellectual Property & Law Office

Specialist IP firm MILCEV BURBEA Intellectual Property & Law Office houses dedicated experts in the prosecution and enforcement of all types of intellectual property. Its client base includes notable names in a host of sectors, and the firm can be considered a one-stop-shop for them, assisting with registrations, customs enforcement, and counterfeiting and cancellation actions. Iulia Burbea and Gabriela Milcev jointly lead the team; Burbea excelling in IP litigation, and Milcev having a commercial focus. Veronica Floroiu and ‘key asset’ Florina Enache are further figures to note.

Praxisleiter:

Iulia Burbea; Gabriela Milcev


Weitere Kernanwälte:

Veronica Floroiu; Florina Enache


Referenzen

‘Have had a wonderful experience working with the team at Milcev Burbea. Very dedicated individuals, with a great passion for intellectual property and copyright law. Would recommend them anytime.’

‘Their advice is business oriented, showing a deep knowledge of the market.’

‘We admire the teamwork that they show and their knowledge.’

Kernmandanten

Rolex S.A.


Rulmenti S.A.


Romaqua Group S.A.


Biofarm S.A.


Total Soft S.A.


Sun Wave Pharma International Limited


Banca Transilvania S.A.


Digital Dryads S.R.L.


Brandslandia Group S.R.L.


VNV Nex Web Services S.R.L.


Beston Metal S.R.L.


Biogenetica S.R.L.


SQS Business Services S.R.L.


Highlight-Mandate


Musat & Asociatii

Paul Buta draws on considerable experience in the IP field in Romania over the past two decades to spearhead the practice group at Musat & Asociatii. His expertise spans both consultancy and litigation, relating to patent, trade mark, design, and copyright work for clients in highly regulated fields. The practice counts notable international and domestic companies as clients. Support to Buta comes from regulatory law expert Dan Minoiu, and Julieta Sfeclă, one of the market’s standout younger lawyers.

Praxisleiter:

Paul Buta


Weitere Kernanwälte:

Dan Minoiu; Julieta Sfeclă


Referenzen

‘We recommend Dan Minoiu and Julieta Sfecla.’

Kernmandanten

DEUTSCHE TELEKOM AG


The Walt Disney Company


‘Asociatia de Dezvoltare a Filmului Romanesc’ (ADFR)


‘George Călinescu’ Institute for Literary History And Theory and The National Foundation for Science and Arts


Mirvis Technology S.R.L.


‘ALETHEEA Private School’ Association


Highlight-Mandate


  • Acted as portfolio manager for the trade marks of DEUTSCHE TELEKOM AG in Romania.
  • Assisted the Walt Disney Company in connection with the day-by-day operation in Romania of the Disney+ streaming platform, including on intellectual property, media, advertising and consumer protection, regulatory, financial and tax aspects.
  • Advised ADFR on all essential aspects related to the building of their brand strategy and increasing the trade mark portfolio in connection with their developed projects.

RTPR | Radu Taracila Padurari Retevoescu SCA

In the IP market in Romania, RTPR | Radu Taracila Padurari Retevoescu SCA is particularly strongly regarded for its assistance with contentious matters and is widely considered a go-to copyright litigation firms in the jurisdiction. Valentin Berea, ‘a rare gem of a versatile generalist’, has a focus on arbitration and litigation, but is also a certified intellectual property counsellor for trade marks and industrial designs. He co-leads the team with Lucian Mihai, who also has his strengths on the contentious side. Andrada Rusan and Ana Popa are both experienced in representing clients before the IP authority.

Praxisleiter:

Valentin Berea; Lucian Mihai


Weitere Kernanwälte:

Andrada Rusan; Ana Popa


Referenzen

‘Valentin Berea is a rare gem of a versatile generalist with a reliably focused and results-oriented lawyer who thinks more about solutions than about problems. My clients from all over the world love working with him and his team because they provide top quality, rock solid advice that is immediately understandable and usable in the client’s business.’

‘Valentin Berea has a good sense of humour and eagerness to perform and to ensure client satisfaction.’

Kernmandanten

Lidl Discount SRL


Eazy Asigurari


Motion Pictures Association of America


Rio Bucovina


Evolution Gaming


Maspex Romania


Deroni


Alpha Bank


Asirom (VIG) Group


IGT Group


Highlight-Mandate


  • Representing Lidl Discount in a dispute with Vel Pitar, holder of a portfolio of trade marks containing ‘wholewheat’, relating to the use of ‘wholewheat’ on the packaging of bread.
  • Representing Eazy Asigurari SA in a court dispute aimed at securing its IP rights over the registered trade mark ‘Eazy Asigurari’ against an insurance broker that registered, in bad faith, a domain name almost identical and blatantly confusing with both the client’s trade mark and its commercial name.
  • Representing Deroni in a series of IP disputes for the protection of its prior trade mark and trade name ‘Deroni’ against a competitor in Romania.

Zamfirescu Racoti Vasile & Partners

Seen as ‘one of the most reliable and professional law firms on the market’, powerhouse of litigation Zamfirescu Racoti Vasile & Partners maintains a strong offering for clients requiring assistance in dispute resolution for intellectual property matters. ‘Excellent strategist’ Alina Tugearu leads the IP team and has history acting in precedent-setting patent litigation in Romania. Senior litigator Cosmin Vasile is also a boon for clients looking for counsel in court on IP matters.

Praxisleiter:

Alina Tugearu


Weitere Kernanwälte:

Cosmin Vasile


Referenzen

‘We have been impressed by the firm’s pragmatic approach, very commercially oriented which helped us obtain the best and quickest result possible with minimum cost. This doubled with incredible knowledge of procedural law, which led to a quick settlement.’

‘Alina Tugearu is an excellent strategist, with a very pragmatic mind and a direct approach that helped us understand how we stand and how it is best to act. Very pleased with the results and her guidance.’

‘The ZRVP team has extensive experience in dispute management and settlement which always makes a difference in terms of strategy and best approach including from a commercial perspective. This doubled by excellent partner level implication and extensive knowledge of substantial law and caselaw makes the significant difference.’

Kernmandanten

Merck Sharp & Dohme Corporation


Gülermak Ağır Sanayi İnşaat ve Taahhüt Şirketi A.Ș, Bucharest Branch


Boromir IND SRL


Siraj A.D. Impex S.A.


BM-CB Investments Pte. Ltd


Cabinet M. Oproiu, European Patent and Trademark Attorneys


Atelierele Pegas S.R.L. (part of Network One Distribution group)


Propaganda Creative Solutions


Network One Distribution (owner of EMAG platform)


EDRA S.p.A.


Highlight-Mandate


  • Assisting Merck Sharp & Dohme Corporation with four patent cases pending before the Bucharest Court of Appeal and Bucharest Tribunal.
  • Representing Gülermak Ağır Sanayi İnşaat ve Taahhüt Şirketi A.Ș, Bucharest Branch in a dispute regarding an alleged infringement of the Gülermak trade mark, against Star Line Vision.
  • Representing Atelierele Pegas in a claim filed by ZEG Zweirad-Einkaufs-Genossenschaft eG for the annulment of the Romanian brand ‘Pegas’.

Drakopoulos

The Bucharest office of Greek firm Drakopoulos is equipped to advise on IP portfolio management, trade mark registration, and patent licensing, in addition to transactional IP matters. It is also a go-to for Greek companies with operations in Greece, and vice versa. Adrian Roseti leads the group and focuses on infringement disputes, trade mark litigation, and anti-counterfeit matters.

Praxisleiter:

Adrian Roseti


Referenzen

‘With the firm’s assistance, the client achieved a hard-to-obtain approval of a challenging packaging trade mark.’

‘Adrian Roseti – very pragmatic and efficient, yet easygoing.’ 

Kernmandanten

Nestlé


Roshen


Ficosota


Subway


Indivior


Grupo Bimbo


Darden Restaurants


Gama Healthcare


Cofco


ADAC


Dr August Wolff GmbH & Co. KG Arzneimittel


Arti Film


Himalaya Global Holdings


Highlight-Mandate


  • Advising Nestlé on trade mark opposition proceedings.
  • Advising Indivior on its trade mark portfolio in Romania.
  • Advising Subway on trade mark portfolio management.

Lexters

Founded in 2022, boutique firm Lexters specialises in technology, IP and franchising and corporate and M&A. Irina Vasile leads the group and draws on a decade of experience across the full range of matters in the field, both contentious and advisory. Alexandru Stanescu‘s practice has a focus on finance, while corporate, tech and IP are the strengths of Simina Negulescu. Alexandru Dragomir is a key name for IP litigation, and Cristina Albu supports on the full range of work.

Praxisleiter:

Irina Vasile


Weitere Kernanwälte:

Alexandru Stanescu; Simina Negulescu; Tudor Velea


Referenzen

‘Always open to cooperation and try to offer optimal solutions and involve several team members in the process at once. There is a clear division of who is responsible for what and in the complex everyone works in the interests of the client and to achieve the set goal.’

‘They respond promptly to our requests and are ready for a personal approach and personal meetings.’

‘Lexters stands out as a legal powerhouse. Their team boasts expertise across various domains, seamlessly collaborating to achieve favourable outcomes for clients. Despite their size, they provide personalised attention, demystify legal jargon, and operate with unwavering integrity. If you’re navigating the legal maze, Lexters is the partner you need.’

Kernmandanten

Company Data


AVON


Tucano


Roben


Kiddo Smartplay


Sessions Technologies Inc.


Simigeria Petru


Asociația Samas


Yarooms


Indigit Group


Asociația Help Autism


Vivo Fusion Food Bar


Highlight-Mandate


  • Advised Avon on developing a comprehensive franchise agreement.
  • Advised Kiddo Smartplay on restructuring its intellectual property portfolio and defended against trade mark infringements.
  • Advised Tucano on franchise consolidation and operational matters to ensure smooth expansion.

Nestor Nestor Diculescu Kingston Petersen

Florina Firaru is the main contact for IP counsel at heavyweight full-service firm Nestor Nestor Diculescu Kingston Petersen. The firm ensures close collaboration between its corporate and dispute resolution departments and Firaru’s team to give clients support on protection and enforcement of their rights in Romania. Her team includes IP-focused practitioner Dariana Istrate, and Sorina Olaru and Razvan Banta, who come with client recommendation for their ‘excellent strategic counselling’.

Praxisleiter:

Florina Firaru


Weitere Kernanwälte:

Sorina Olaru; Dariana Istrate; Razvan Banta


Referenzen

‘Excellent knowledge of local law and practice, availability, counsel on litigation, patent invalidation and on practical and strategic aspects linked to the Romanian law.’

‘Sorina Olaru, Razvan Banta: in addition to their outstanding knowledge of local law and practice, they provided excellent strategic counselling with a keen eye for practical aspects and possible outcomes.’

Kernmandanten

Asociatia Romana de Standardizare (ASRO)


Highlight-Mandate


  • Advised the Romanian Standardisation Association (ASRO) in protecting its copyrights derived from the national standards it publishes.

Popovici Nitu Stoica & Asociatii

Popovici Nitu Stoica & Asociatii has capabilities across trade marks, patents, designs, copyright and software related matters, at both the national and international levels. Its standout factor in the market is renown in the sports sector, wherein in advises notable individuals as well as organisations. Bogdan Stoica leads the team and is a go-to for the aforementioned sports work, as well as for clients in healthcare and pharmaceuticals. Camelia Constantin is a further name to note.

Praxisleiter:

Bogdan Stoica


Weitere Kernanwälte:

Camelia Constantin


Kernmandanten

NTT Data


Greentek Lighting


Bristol Myers Squibb


Orange


UPS


Ubisoft


Extremoo


PPC S.A. – PUBLIC POWER CORPORATION / DIMOSIA EPIHIRISI ILEKTRISMOU A.E.


Pfizer


Highlight-Mandate


  • Advisor of Romanian Professional Tennis Player, Simona Halep, on all her IP related matters.

Schoenherr si Asociatii SCA

Schoenherr si Asociatii SCA acts for a diverse range of multinational and local clients on matters spanning national and European registration, as well as litigation. Bucharest is a key location for the firm’s wider CEE offering and often works with other offices in the region. In January 2025, former practice leader Sorin-Eduard Pavel departed the firm and Tiberiu Protopopescu joined as team head.

Praxisleiter:

Tiberiu Protopopescu


Referenzen

‘The lawyer who represented us very carefully analysed all the data we provided him and offered some very good solutions that fully covered our requirements.’

‘We had quality assistance and guidance. The lawyer who handled the case was very attentive to details.’

Highlight-Mandate


STOICA & ASOCIAȚII

The IP group at STOICA & ASOCIAȚII has strength on the contentious side of the practice area and acts for multinationals on such matters. Practice head Dragoș Bogdan draws on experience representing Romanian and foreign clients in IP disputes, and his team includes Andreea StoicaYolanda Beșleagă and Mihai Stănescu.


Praxisleiter:

Dragoș Bogdan


Weitere Kernanwälte:

Mihai Stănescu; Yolanda Beșleagă


Referenzen

‘A team of professionals who evaluate your position in court very correctly.’

‘We feel we may trust in this law firm as they are prepared and honest.’

‘We work with Andreea Micu and Yolanda Besleaga who, in addition to being highly skilled, are also very adept in court proceedings. They only advise on and pursue cases they believe in and where they see a strong chance of winning. They are both precise and extremely flexible with their clients, clearly explaining the entire legal process to them, ensuring that there are no surprises.’

Kernmandanten

Medlife


Icom Oil S.R.L.


Carpathian Springs S.A.


Bayer


Livolo


Landoll S.R.L.


Highlight-Mandate


  • Representing Medlife in litigations initiated by one of its main competitors on the grounds of alleged unfair competition, with connecting grounds to both alleged trade mark and copyright infringement.
  • Assisting Carpathian Springs S.A. with EU trademarks annulment litigations, both as claimant and as a respondent.
  • Representing Bayer (Romania) in defending its patent rights in a series of litigations against several generic pharmaceutical producers, in infringement and patent annulment procedures.

Stratulat Albulescu Attorneys at Law

Stratulat Albulescu Attorneys at Law has a strong track record in IP litigation and is particularly well versed in representation of clients in the tech sector. The team is well equipped to handle matters across copyright, trade mark and design, domain names, and IT-related matters. IP and competition law expert Ana Maria Kusak leads the department and Elena Stan are the key names in her team Alexandru Lazar.


Praxisleiter:

Ana Maria Kusak


Weitere Kernanwälte:

Elena Stan; Alexandru Lazar


Referenzen

‘The collaboration with them is great. Whenever we want to reach out about a situation, they are always one step ahead and already set things in motion. Working with them is very relaxing, they keep track of everything and only reach out when it’s truly needed.’

‘Both Elena Stan and Alexandru Lazar are highly responsive. They really take the time to listen and provide us accurate solutions using an easy to understand language.’

I appreciate their honesty and that fact that they are always valuing our opinion.’

Kernmandanten

World Class Romania SA


I.M. Vinaria Purcari SRL


Vinaria Bostavan SRL


Serena Diana


Froo Romania Retail SRL


iflows Technologies SRL


Seif Money (Seif Financial Services SRL)


Gandul Media Network SRL


Aurora Romania SRL


LC Waikiki Retail Ro SRL


Cordia Parcului SRL


IT Genetics


Coda Intelligence


Rogalski Damaschin Public Relations SRL


Teodor Matei Chirila


Highlight-Mandate


Wolf Theiss

Multi-jurisdictional matters are the focus of IP work at Wolf Theiss; the department holding trade mark and copyright litigation at its core. Flavius Florea stands out for his expertise in supporting clients developing cutting edge technologies. He leads the group alongside Ileana Glodeanu, the firm's M&A and tech law lead. Litigator Sorin Dumitru, and Nina Lazar are further key names.

Praxisleiter:

Flavius Florea; Ileana Glodeanu


Weitere Kernanwälte:

Sorin Dumitru; Nina Lazar


Referenzen

‘Swift and practical advice. Proactive thinking and business partnership.’

‘Available and nice to work with.’

‘The team is very knowledgeable and always eager to help us. They are always responsive and willing to fit to tight timelines, trying to deliver always what the client needs. The offered both advisory and negotiation support in commercial matters, intellectual property and data protection.’

Kernmandanten

Commerzbank


NIS – Naftna Industrija Srbije


Oracle


Vodafone


Peek & Cloppenburg


OLX


H&M Hennes & Mauritz


AT&T


Acrisure


Fortech


TikTok Information Technologies


Visma


Highlight-Mandate


  • Assisted Oracle with various intellectual property matters.
  • Assisted Peek & Cloppenburg with intellectual property matters.
  • Representing Aberdeen Immobilien Kapitalanlagegesellschaft and its local subsidiary Degi Millenium in all degrees of jurisdiction in a long-term court case regarding a copyright infringement case against Aberdeen.