Baciu Partners stands out among the full-service firms in Romania that handle intellectual property matters, fielding a specialist IP practice group that has capabilities across the gamut of matters at the highest level. Its slate of work includes day-to-day prosecution and advice; anti-counterfeiting and anti-piracy matters; and collective management of copyright. The firm also ensures close collaboration between its transactional team and its litigators to support clients in complex due diligence and IP litigation. Andreea Bende has 15 years of experience in IP law, assisting both Romanian and foreign companies with management, prosecution and disputes relating to trade marks, domain names portfolios and copyrights. She co-leads the group with Ana-Maria Baciu, who is appreciated by clients for her ‘deep expertise’. Ileana Nicolescu is a litigator with considerable experience in IP cases, while Zsofia-Judit Halmagyi provides further depth for the team.
Intellectual property in Romania
Baciu Partners
Praxisleiter:
Ana-Maria Baciu; Andreea Bende
Weitere Kernanwälte:
Ileana Nicolescu; Zsofia-Judit Halmagyi; Narcis Codori; Irina Valeanu
Referenzen
‘What makes this practice truly unique is their proactive approach, consistently staying ahead of potential issues and opportunities. The team excels at thinking outside the box, coming up with innovative solutions that are tailored to the specific needs of their clients. Their thorough understanding of the background in every matter ensures that they not only address the immediate challenges but also anticipate future developments, which is invaluable for long-term success.’
‘Potential clients would appreciate the team’s flexibility in adapting to changing circumstances and evolving business environments. Whether it’s meeting tight deadlines or adjusting strategies to align with a client’s objectives, they remain focused on delivering the desired outcomes. Their objective-oriented mindset ensures that all efforts are directed towards achieving tangible results that make a difference for the client.’
‘I would say that what sets them apart from other firms is their ability to combine a proactive, flexible approach with deep expertise and a clear focus on client goals.’
Kernmandanten
Asociatia Suporter Club UTA
Dohany KFT
BITDEFENDER IPR MANAGEMENT LTD
NOOKA SPACE SA
PHILIP MORRIS PRODUCTS S.A. / |PHILIP MORRIS BRANDS SARL
TEVA Pharmaceutical Industries Ltd and |TEVA Pharmaceuticals SRL
SKY INTERNATIONAL AG/SKY PLC
Asociația Jurnaliștilor de Investigații Context
Ileana Popescu (stage name Eneli)
Ha Ha Ha Production SRL
Global Art Production SRL
Bilka Steel SRL
Highlight-Mandate
- Assisting TEVA Pharmaceuticals with sensitive patent litigation cases.
- Assisting the UTA football club supporter’s association with safeguarding its rights over the UTA trade mark and official logo used by the football club in Romania.
- Advising HaHaHa Production on various contractual aspects, including copyright and related issues.
Tuca Zbârcea & Asociatii
Tuca Zbârcea & Asociatii arranges its ‘collaborative’ IP practice into dedicated advisory and litigation groups, thereby offering full coverage of matters in the field. Services for brand integrity and anti-counterfeit measures stand the group out in the market and it runs alongside traditional support across copyright, trade mark and patent. Ciprian Dragomir is the lead name for IP advisory matters, including regulatory issues, licensing and exploitation of IP rights, trade mark registration, and IP arrangements. On the litigation side, Ioana Hrisafi is the name to note, a senior litigator and former president judge of a Bucharest district court. Dana Barbu is another practitioner that stands out, assisting trade mark holders with the management, protection and exploitation of their portfolios.
Referenzen
‘They are very good at what they do. Also the collaboration with them is perfect.’
‘All are very passionate lawyers, available to discuss at any time about any issue that may arise for the client, related to their law field.’
Highlight-Mandate
Buzescu & Tomescu SPRL
Buzescu & Tomescu SPRL‘s offering in intellectual property covers both contentious and advisory work, with recent highlights including cancellation actions for multinational companies, and trade mark litigation. The group has a track record of advice to household name brands and they look to practice head Adrian Tomescu for counsel on and protection of their IP assets. Corina Papuzu adds further strength in depth, particularly on the trade mark side of the practice.
Praxisleiter:
Adrian Tomescu
Weitere Kernanwälte:
Corina Papuzu
Kernmandanten
L’Oreal
FKP Sojuzplodoimport
Finastra
Jean Patou
Trek Bicycle Corporation
Highlight-Mandate
- Assisted L’Oreal with the filing of legal actions for cancellation regarding trade marks.
- Assisted Federal Treasure Enterprise (FKP) Sojuzplodoimport with multiple litigation cases in Romania against entities of the SPI Group.
- Assisted Finastra with litigation started by a former employee of the Romanian subsidiary for claims re intellectual property matters (copyright) in relation to the development of software concerning the payroll data management system.
MILCEV BURBEA Intellectual Property & Law Office
Specialist IP firm MILCEV BURBEA Intellectual Property & Law Office houses dedicated experts in the prosecution and enforcement of all types of intellectual property. Its client base includes notable names in a host of sectors, and the firm can be considered a one-stop-shop for them, assisting with registrations, customs enforcement, and counterfeiting and cancellation actions. Iulia Burbea and Gabriela Milcev jointly lead the team; Burbea excelling in IP litigation, and Milcev having a commercial focus. Veronica Floroiu and ‘key asset’ Florina Enache are further figures to note.
Praxisleiter:
Iulia Burbea; Gabriela Milcev
Weitere Kernanwälte:
Veronica Floroiu; Florina Enache
Referenzen
‘Have had a wonderful experience working with the team at Milcev Burbea. Very dedicated individuals, with a great passion for intellectual property and copyright law. Would recommend them anytime.’
‘Their advice is business oriented, showing a deep knowledge of the market.’
‘We admire the teamwork that they show and their knowledge.’
Kernmandanten
Rolex S.A.
Rulmenti S.A.
Romaqua Group S.A.
Biofarm S.A.
Total Soft S.A.
Sun Wave Pharma International Limited
Banca Transilvania S.A.
Digital Dryads S.R.L.
Brandslandia Group S.R.L.
VNV Nex Web Services S.R.L.
Beston Metal S.R.L.
Biogenetica S.R.L.
SQS Business Services S.R.L.
Highlight-Mandate
Musat & Asociatii
Paul Buta draws on considerable experience in the IP field in Romania over the past two decades to spearhead the practice group at Musat & Asociatii. His expertise spans both consultancy and litigation, relating to patent, trade mark, design, and copyright work for clients in highly regulated fields. The practice counts notable international and domestic companies as clients. Support to Buta comes from regulatory law expert Dan Minoiu, and Julieta Sfeclă, one of the market’s standout younger lawyers.
Praxisleiter:
Paul Buta
Weitere Kernanwälte:
Dan Minoiu; Julieta Sfeclă
Referenzen
‘We recommend Dan Minoiu and Julieta Sfecla.’
Kernmandanten
DEUTSCHE TELEKOM AG
The Walt Disney Company
‘Asociatia de Dezvoltare a Filmului Romanesc’ (ADFR)
‘George Călinescu’ Institute for Literary History And Theory and The National Foundation for Science and Arts
Mirvis Technology S.R.L.
‘ALETHEEA Private School’ Association
Highlight-Mandate
- Acted as portfolio manager for the trade marks of DEUTSCHE TELEKOM AG in Romania.
- Assisted the Walt Disney Company in connection with the day-by-day operation in Romania of the Disney+ streaming platform, including on intellectual property, media, advertising and consumer protection, regulatory, financial and tax aspects.
- Advised ADFR on all essential aspects related to the building of their brand strategy and increasing the trade mark portfolio in connection with their developed projects.
RTPR | Radu Taracila Padurari Retevoescu SCA
In the IP market in Romania, RTPR | Radu Taracila Padurari Retevoescu SCA is particularly strongly regarded for its assistance with contentious matters and is widely considered a go-to copyright litigation firms in the jurisdiction. Valentin Berea, ‘a rare gem of a versatile generalist’, has a focus on arbitration and litigation, but is also a certified intellectual property counsellor for trade marks and industrial designs. He co-leads the team with Lucian Mihai, who also has his strengths on the contentious side. Andrada Rusan and Ana Popa are both experienced in representing clients before the IP authority.
Praxisleiter:
Valentin Berea; Lucian Mihai
Weitere Kernanwälte:
Andrada Rusan; Ana Popa
Referenzen
‘Valentin Berea is a rare gem of a versatile generalist with a reliably focused and results-oriented lawyer who thinks more about solutions than about problems. My clients from all over the world love working with him and his team because they provide top quality, rock solid advice that is immediately understandable and usable in the client’s business.’
‘Valentin Berea has a good sense of humour and eagerness to perform and to ensure client satisfaction.’
Kernmandanten
Lidl Discount SRL
Eazy Asigurari
Motion Pictures Association of America
Rio Bucovina
Evolution Gaming
Maspex Romania
Deroni
Alpha Bank
Asirom (VIG) Group
IGT Group
Highlight-Mandate
- Representing Lidl Discount in a dispute with Vel Pitar, holder of a portfolio of trade marks containing ‘wholewheat’, relating to the use of ‘wholewheat’ on the packaging of bread.
- Representing Eazy Asigurari SA in a court dispute aimed at securing its IP rights over the registered trade mark ‘Eazy Asigurari’ against an insurance broker that registered, in bad faith, a domain name almost identical and blatantly confusing with both the client’s trade mark and its commercial name.
- Representing Deroni in a series of IP disputes for the protection of its prior trade mark and trade name ‘Deroni’ against a competitor in Romania.
Zamfirescu Racoti Vasile & Partners
Seen as ‘one of the most reliable and professional law firms on the market’, powerhouse of litigation Zamfirescu Racoti Vasile & Partners maintains a strong offering for clients requiring assistance in dispute resolution for intellectual property matters. ‘Excellent strategist’ Alina Tugearu leads the IP team and has history acting in precedent-setting patent litigation in Romania. Senior litigator Cosmin Vasile is also a boon for clients looking for counsel in court on IP matters.
Praxisleiter:
Alina Tugearu
Weitere Kernanwälte:
Cosmin Vasile
Referenzen
‘We have been impressed by the firm’s pragmatic approach, very commercially oriented which helped us obtain the best and quickest result possible with minimum cost. This doubled with incredible knowledge of procedural law, which led to a quick settlement.’
‘Alina Tugearu is an excellent strategist, with a very pragmatic mind and a direct approach that helped us understand how we stand and how it is best to act. Very pleased with the results and her guidance.’
‘The ZRVP team has extensive experience in dispute management and settlement which always makes a difference in terms of strategy and best approach including from a commercial perspective. This doubled by excellent partner level implication and extensive knowledge of substantial law and caselaw makes the significant difference.’
Kernmandanten
Merck Sharp & Dohme Corporation
Gülermak Ağır Sanayi İnşaat ve Taahhüt Şirketi A.Ș, Bucharest Branch
Boromir IND SRL
Siraj A.D. Impex S.A.
BM-CB Investments Pte. Ltd
Cabinet M. Oproiu, European Patent and Trademark Attorneys
Atelierele Pegas S.R.L. (part of Network One Distribution group)
Propaganda Creative Solutions
Network One Distribution (owner of EMAG platform)
EDRA S.p.A.
Highlight-Mandate
- Assisting Merck Sharp & Dohme Corporation with four patent cases pending before the Bucharest Court of Appeal and Bucharest Tribunal.
- Representing Gülermak Ağır Sanayi İnşaat ve Taahhüt Şirketi A.Ș, Bucharest Branch in a dispute regarding an alleged infringement of the Gülermak trade mark, against Star Line Vision.
- Representing Atelierele Pegas in a claim filed by ZEG Zweirad-Einkaufs-Genossenschaft eG for the annulment of the Romanian brand ‘Pegas’.
Drakopoulos
The Bucharest office of Greek firm Drakopoulos is equipped to advise on IP portfolio management, trade mark registration, and patent licensing, in addition to transactional IP matters. It is also a go-to for Greek companies with operations in Greece, and vice versa. Adrian Roseti leads the group and focuses on infringement disputes, trade mark litigation, and anti-counterfeit matters.
Praxisleiter:
Adrian Roseti
Referenzen
‘With the firm’s assistance, the client achieved a hard-to-obtain approval of a challenging packaging trade mark.’
‘Adrian Roseti – very pragmatic and efficient, yet easygoing.’
Kernmandanten
Nestlé
Roshen
Ficosota
Subway
Indivior
Grupo Bimbo
Darden Restaurants
Gama Healthcare
Cofco
ADAC
Dr August Wolff GmbH & Co. KG Arzneimittel
Arti Film
Himalaya Global Holdings
Highlight-Mandate
- Advising Nestlé on trade mark opposition proceedings.
- Advising Indivior on its trade mark portfolio in Romania.
- Advising Subway on trade mark portfolio management.
Lexters
Founded in 2022, boutique firm Lexters specialises in technology, IP and franchising and corporate and M&A. Irina Vasile leads the group and draws on a decade of experience across the full range of matters in the field, both contentious and advisory. Alexandru Stanescu‘s practice has a focus on finance, while corporate, tech and IP are the strengths of Simina Negulescu. Alexandru Dragomir is a key name for IP litigation, and Cristina Albu supports on the full range of work.
Praxisleiter:
Irina Vasile
Weitere Kernanwälte:
Alexandru Stanescu; Simina Negulescu; Tudor Velea
Referenzen
‘Always open to cooperation and try to offer optimal solutions and involve several team members in the process at once. There is a clear division of who is responsible for what and in the complex everyone works in the interests of the client and to achieve the set goal.’
‘They respond promptly to our requests and are ready for a personal approach and personal meetings.’
‘Lexters stands out as a legal powerhouse. Their team boasts expertise across various domains, seamlessly collaborating to achieve favourable outcomes for clients. Despite their size, they provide personalised attention, demystify legal jargon, and operate with unwavering integrity. If you’re navigating the legal maze, Lexters is the partner you need.’
Kernmandanten
Company Data
AVON
Tucano
Roben
Kiddo Smartplay
Sessions Technologies Inc.
Simigeria Petru
Asociația Samas
Yarooms
Indigit Group
Asociația Help Autism
Vivo Fusion Food Bar
Highlight-Mandate
- Advised Avon on developing a comprehensive franchise agreement.
- Advised Kiddo Smartplay on restructuring its intellectual property portfolio and defended against trade mark infringements.
- Advised Tucano on franchise consolidation and operational matters to ensure smooth expansion.
Nestor Nestor Diculescu Kingston Petersen
Florina Firaru is the main contact for IP counsel at heavyweight full-service firm Nestor Nestor Diculescu Kingston Petersen. The firm ensures close collaboration between its corporate and dispute resolution departments and Firaru’s team to give clients support on protection and enforcement of their rights in Romania. Her team includes IP-focused practitioner Dariana Istrate, and Sorina Olaru and Razvan Banta, who come with client recommendation for their ‘excellent strategic counselling’.
Praxisleiter:
Florina Firaru
Weitere Kernanwälte:
Sorina Olaru; Dariana Istrate; Razvan Banta
Referenzen
‘Excellent knowledge of local law and practice, availability, counsel on litigation, patent invalidation and on practical and strategic aspects linked to the Romanian law.’
‘Sorina Olaru, Razvan Banta: in addition to their outstanding knowledge of local law and practice, they provided excellent strategic counselling with a keen eye for practical aspects and possible outcomes.’
Kernmandanten
Asociatia Romana de Standardizare (ASRO)
Highlight-Mandate
- Advised the Romanian Standardisation Association (ASRO) in protecting its copyrights derived from the national standards it publishes.
Popovici Nitu Stoica & Asociatii
Popovici Nitu Stoica & Asociatii has capabilities across trade marks, patents, designs, copyright and software related matters, at both the national and international levels. Its standout factor in the market is renown in the sports sector, wherein in advises notable individuals as well as organisations. Bogdan Stoica leads the team and is a go-to for the aforementioned sports work, as well as for clients in healthcare and pharmaceuticals. Camelia Constantin is a further name to note.
Praxisleiter:
Bogdan Stoica
Weitere Kernanwälte:
Camelia Constantin
Kernmandanten
NTT Data
Greentek Lighting
Bristol Myers Squibb
Orange
UPS
Ubisoft
Extremoo
PPC S.A. – PUBLIC POWER CORPORATION / DIMOSIA EPIHIRISI ILEKTRISMOU A.E.
Pfizer
Highlight-Mandate
- Advisor of Romanian Professional Tennis Player, Simona Halep, on all her IP related matters.
Schoenherr si Asociatii SCA
Schoenherr si Asociatii SCA acts for a diverse range of multinational and local clients on matters spanning national and European registration, as well as litigation. Bucharest is a key location for the firm’s wider CEE offering and often works with other offices in the region. In January 2025, former practice leader Sorin-Eduard Pavel departed the firm and Tiberiu Protopopescu joined as team head.
Praxisleiter:
Tiberiu Protopopescu
Referenzen
‘The lawyer who represented us very carefully analysed all the data we provided him and offered some very good solutions that fully covered our requirements.’
‘We had quality assistance and guidance. The lawyer who handled the case was very attentive to details.’
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STOICA & ASOCIAȚII
The IP group at STOICA & ASOCIAȚII has strength on the contentious side of the practice area and acts for multinationals on such matters. Practice head Dragoș Bogdan draws on experience representing Romanian and foreign clients in IP disputes, and his team includes Andreea Stoica, Yolanda Beșleagă and Mihai Stănescu.
Praxisleiter:
Dragoș Bogdan
Weitere Kernanwälte:
Mihai Stănescu; Yolanda Beșleagă
Referenzen
‘A team of professionals who evaluate your position in court very correctly.’
‘We feel we may trust in this law firm as they are prepared and honest.’
‘We work with Andreea Micu and Yolanda Besleaga who, in addition to being highly skilled, are also very adept in court proceedings. They only advise on and pursue cases they believe in and where they see a strong chance of winning. They are both precise and extremely flexible with their clients, clearly explaining the entire legal process to them, ensuring that there are no surprises.’
Kernmandanten
Medlife
Icom Oil S.R.L.
Carpathian Springs S.A.
Bayer
Livolo
Landoll S.R.L.
Highlight-Mandate
- Representing Medlife in litigations initiated by one of its main competitors on the grounds of alleged unfair competition, with connecting grounds to both alleged trade mark and copyright infringement.
- Assisting Carpathian Springs S.A. with EU trademarks annulment litigations, both as claimant and as a respondent.
- Representing Bayer (Romania) in defending its patent rights in a series of litigations against several generic pharmaceutical producers, in infringement and patent annulment procedures.
Stratulat Albulescu Attorneys at Law
Stratulat Albulescu Attorneys at Law has a strong track record in IP litigation and is particularly well versed in representation of clients in the tech sector. The team is well equipped to handle matters across copyright, trade mark and design, domain names, and IT-related matters. IP and competition law expert Ana Maria Kusak leads the department and Elena Stan are the key names in her team Alexandru Lazar.
Praxisleiter:
Ana Maria Kusak
Weitere Kernanwälte:
Elena Stan; Alexandru Lazar
Referenzen
‘The collaboration with them is great. Whenever we want to reach out about a situation, they are always one step ahead and already set things in motion. Working with them is very relaxing, they keep track of everything and only reach out when it’s truly needed.’
‘Both Elena Stan and Alexandru Lazar are highly responsive. They really take the time to listen and provide us accurate solutions using an easy to understand language.’
I appreciate their honesty and that fact that they are always valuing our opinion.’
Kernmandanten
World Class Romania SA
I.M. Vinaria Purcari SRL
Vinaria Bostavan SRL
Serena Diana
Froo Romania Retail SRL
iflows Technologies SRL
Seif Money (Seif Financial Services SRL)
Gandul Media Network SRL
Aurora Romania SRL
LC Waikiki Retail Ro SRL
Cordia Parcului SRL
IT Genetics
Coda Intelligence
Rogalski Damaschin Public Relations SRL
Teodor Matei Chirila
Highlight-Mandate
Wolf Theiss
Multi-jurisdictional matters are the focus of IP work at Wolf Theiss; the department holding trade mark and copyright litigation at its core. Flavius Florea stands out for his expertise in supporting clients developing cutting edge technologies. He leads the group alongside Ileana Glodeanu, the firm's M&A and tech law lead. Litigator Sorin Dumitru, and Nina Lazar are further key names.
Praxisleiter:
Flavius Florea; Ileana Glodeanu
Weitere Kernanwälte:
Sorin Dumitru; Nina Lazar
Referenzen
‘Swift and practical advice. Proactive thinking and business partnership.’
‘Available and nice to work with.’
‘The team is very knowledgeable and always eager to help us. They are always responsive and willing to fit to tight timelines, trying to deliver always what the client needs. The offered both advisory and negotiation support in commercial matters, intellectual property and data protection.’
Kernmandanten
Commerzbank
NIS – Naftna Industrija Srbije
Oracle
Vodafone
Peek & Cloppenburg
OLX
H&M Hennes & Mauritz
AT&T
Acrisure
Fortech
TikTok Information Technologies
Visma
Highlight-Mandate
- Assisted Oracle with various intellectual property matters.
- Assisted Peek & Cloppenburg with intellectual property matters.
- Representing Aberdeen Immobilien Kapitalanlagegesellschaft and its local subsidiary Degi Millenium in all degrees of jurisdiction in a long-term court case regarding a copyright infringement case against Aberdeen.