Firms To Watch: Intellectual property

Led by Nenad CvjetićaninCvjetićanin & Partneri‘s four-member IP department in Belgrade specialises in trade mark and copyright protection, industrial design and patent rights; the team’s expertise also covers representation before Serbia’s IP Office, domestic domain name arbitration panels, and the World Intellectual Property Organisation.
Specialised IP boutique firm POPOVIĆ, POPOVIĆ & Partners fields experts in the registration of patents, trade marks, designs and plant varieties; the team also advises on counterfeit goods, infringements, domain names, disputes and the protection and enforcement of IP rights.

Intellectual property in Serbia

CWB

Further to the 2023 merger between CWB Group, PETOŠEVIĆ and Hahn & Hahn, CWB's large practice advises on the gamut of IP services, including trade marks, copyright, patents and designs, along with tech, media, entertainment and anti-counterfeiting. Overseeing the operations of the firm’s offices in Albania, Bosnia and Herzegovina, Macedonia, Montenegro and Serbia, Mihajlo Zatezalo ‘has outstanding strength’; Mirjana Živković is experienced in the prosecution and enforcement of IP rights; and Predrag Anokić advises on maintenance and enforcement issues. Ana Stojanović, Branislav Krnetić and Sara Bakić are other experienced practitioners.

Praxisleiter:

Mihajlo Zatezalo


Weitere Kernanwälte:

Mirjana Živković; Predrag Anokić; Ana Stojanović; Branislav Krnetić; Sara Bakić; Ana Radoman; Nada Milović


Referenzen

‘The team is very strong in contentious mandates and anti-counterfeiting matters. It is also highly experienced in trade mark filings and portfolio management.’

‘Mihajlo Zatezalo handles a broad range of IP mandates and has outstanding strength in trade mark matters.’

Mikijelj Jankovic & Bogdanovic

Mikijelj Jankovic & Bogdanovic's IP practice has ‘unprecedented knowledge and experience’. The firm houses specialists in trade marks, copyright, patents, domain names. designs, geographical indications and plant varieties; and manages IP portfolios for clients from the pharmaceutical, oil, fashion, food and automotive sectors. IP litigator Dejan Bogdanović specialises in trade marks and patents; Mara Janković is ‘a trade mark and domain name expert with years of litigation experience’. Other key figures are copyright specialist Katarina Radovic ; media, advertising and data protection practitioner Vladimir Djeric; and Lena Petrović and Nevena Marinkovic.

Praxisleiter:

Dejan Bogdanović; Mara Janković


Weitere Kernanwälte:

Katarina Radovic; Vladimir Djeric; Lena Petrović; Nevena Marinkovic


Referenzen

‘Experts in IP in Serbia – unprecedented knowledge and experience, yet responsive and reliable, and all at a reasonable cost.’

‘A team that clients can rely on when IP issues in Serbia arise.’

‘The team is very reliable, efficient and reactive, and always provides good solutions to diverse problems. The team is also well balanced between female and male practitioners.’

Kernmandanten

Procter & Gamble Company


CPA Global


Star Fruits Diffusion


Galpharmacia doo


United Media Digital


Savencia


Serbia Broadband – Srpske kablovske mreže doo


Soko Štark doo Beograd


Ceramic by Porcelanosa


VEKA


MGA Entertainment


GUESS


Živko Mijatovic & Partners

With experience in the protection and enforcement of international corporations’ brands, Živko Mijatovic & Partners' longstanding IP expertise encompasses patent strategy and IP litigation, as well as copyright, design, trade marks, trade secrets and unfair competition law. The firm’s principal figures are Vladimir Marenovic, who ‘treats clients IP matters with the utmost care, efficiency and professionalism’; and experienced litigator Marija Markicevic Pijevic, an expert in both patent and trade mark law. The team also features Mina Jovanovic Ninkovic, whose workload covers litigation proceedings, and trade mark, copyright and industrial design disputes.

Praxisleiter:

Marija Markicevic Pijevic; Vladimir Marenovic


Weitere Kernanwälte:

Mina Jovanovic Ninkovic; Dusko Majkic


Referenzen

‘Good approach to the client and great communication skills when explaining complex matters.’

‘Professionalism and transparency in billing.’

‘Vladimir Marenovic treats clients’ IP matters with the utmost care, efficiency and professionalism.’

Kernmandanten

Warner Bros


Unilever


MLB


Rolex


Armani


Microsoft


BOPA Bojanovic & Partners

BOPA Bojanovic & Partners' ‘very experienced national and international IP law team’ covers copyright agreements and protection, as well as representation before the The Intellectual Property Office and World Intellectual Property Organisation. The team is also experienced in trade marks and patents, along with the advertising, media and film sectors. ‘Always ensuring clients’ IP assets are fully protected’, Vladimir Bojanović heads up the practice, while Alen Handan‘s IP workload encompasses copyright abuse and protection, advertising, media, trade marks, movie rights, patents and designs. Aleksandra Stojanović departed the firm in October 2024.

Praxisleiter:

Vladimir Bojanović


Weitere Kernanwälte:

Alen Handan


Referenzen

‘The team has a strong international background which enables it to provide its clients with extremely creative and innovative solutions, which is crucial when dealing with privately-owned businesses.’

‘Ability to provide excellent and client-oriented legal support in various aspects of IP and IT law, while always keeping an eye on costs, thus creating a relationship of trust with its clients.’

‘Very professional and with high standards. Very experienced national and international IP law team with great knowledge of industry practices.’

Kernmandanten

Paramount Pictures


Netflix


Costa Limited UK


Balkaneum


Nika Bev


WIP Crawl


Thermowatt


AMC Networks


Lego Group


Warner Bros. Discovery


Lufthansa Group


BlackRock


Costa Coffee


Wizz Air


Fevo, Inc


Harman


Highlight-Mandate


  • Advising Nika Bev on the transfer and renewal of trade marks from Pivovarna Lasko Union to Nika Bev doo.
  • Advised Harman on the IP issues surrounding the termination of a distribution agreement.
  • Advising Paramount Pictures on the production and post-production of a film to be filmed in Serbia.

Karanovic & Partners o.a.d.

Home to ‘good lawyers with extensive know-how in IP matters’, Karanovic & Partners o.a.d. routinely develops, manages and maintains trade mark portfolios. The Belgrade team also assists with IP rights enforcement, and acts for software companies on copyright-related licensing issues. Patents, unfair competition, and anti-counterfeiting and anti-piracy are other key areas; and the group frequently works alongside the firm’s commercial, healthcare, competition and dispute resolution practices. The team is headed by ‘exceptional strategistNikola Kliska, whose practice covers trade mark portfolio development and anti-counterfeiting work, along with litigation strategies and court representation.

Praxisleiter:

Nikola Kliska


Referenzen

‘Solid knowledge of the IP sector in the region.’

‘They are good lawyers with extensive know-how in IP matters and sufficient resources to handle complex issues.’

‘True leaders in the IP field in Serbia and the region, especially in the IT industry. Their advice is always commercially oriented and provided in a way that ensures the best position for the client.’

Kernmandanten

Philip Morris International Management


CGS Labs


Dutch Environment Corporation


OFF-WHITE (through Bellizio+Igel)


Ball Packaging


GroupM


Ansys


Reuters


Tenderly


Highlight-Mandate


  • Representing an aluminium can producer in a patent dispute.
  • Assisted a software company with an anti-piracy market sweep.
  • Advising video media company GroupM on the production of a TV series.

Moravcevic Vojnovic and Partners in cooperation with Schoenherr

Moravcevic Vojnovic and Partners in cooperation with Schoenherr's six-strong IP group was recently mandated by IT companies and start-ups on AI-related IP issues. The practice, which also has notable media, beauty and fashion sector expertise, covers trade mark registrations, illegal streaming, online infringements and complex IP litigation, as well as copyright, unfair competition and transaction-related IP work. IP and unfair commercial practices specialist Andrea Radonjanin leads the team, which includes Andrej Zoric, who assists with trade mark and design portfolio protection, and IP, privacy and AI practitioner Marija Lukić.

Praxisleiter:

Andrea Radonjanin


Weitere Kernanwälte:

Andrej Zoric; Marija Lukić


Referenzen

‘Expertise, timely responses and professional communications.’

‘Very kind, responsive, supportive, and willing to find the best solution for the client.’

‘The team is very competent and fully able to understand all the challenges and needs of clients – easily approachable and very easy to communicate with.’

Kernmandanten

Autodesk


Hire Technologies


Shosha Games


SAVUS


Baby FM


VELI


Neuroblast


Triplets Adventures


Alliance for Creativity and Entertainment


Novelic


La Piel


Serbian Gaming Association


QuantLabs


M-ISHKA


Beiersdorf AG


United Group


United Media


OMV


Gallup


Rio Tinto


Tehnoexport


Highlight-Mandate


  • Advised Autodesk on its acquisition of Wonder Dynamics, which included IP-related due diligence and transactional advice.
  • Advising Galenika on the IP aspects of acquisitions of various target companies in the region.
  • Acting as general IP counsel to Beiersdorf in the region.

BDK Advokati AOD

Fully committed to clients’, BDK Advokati AOD's four-member team in Belgrade has notable experience in trade mark, copyright and industrial design protection, as well as patents, IP litigation, and drafting and negotiating IP-related agreements. It also covers cyberspace issues, advertising and data protection law. The firm’s ‘responsive’ IP, media, entertainment, data protection and e-commerce practices are led by Bogdan Ivanišević, while Anja Gligorević is also a key team member.

Praxisleiter:

Bogdan Ivanišević


Weitere Kernanwälte:

Anja Gligorević


Referenzen

‘The BDK team not only has competence, but also maintains cordial relationships with clients. Clients simply feel as if they are among friends.’

‘Attention to detail when trying to find solutions.’

‘Tailor-made communications for each client – swift responses and quick solutions.’

Kernmandanten

Serbian Screenwriters Association


Google


DHL International


Atlantic Group


Universal City Studios


Valvoline


Roche doo Belgrade


Sphera Solutions


Axcel V K/S


Digital Revolution doo Niš


Highlight-Mandate


  • Advised the Serbian Screenwriters Association on its right to compensation for the cable rebroadcasting of audiovisual works, further to the assignment of economic rights to film producers.
  • Advising Google on IP matters.
  • Advising DHL International doo Belgrade on a variety of IP issues.

Djokic + Partners

Djokic + Partners' ‘unique and reliable’ IP group fields experts in trade marks, designs and copyright. The Belgrade-based team also covers data protection, internet domains, technology transfers, and media and entertainment-related work. Its representative experience includes identifying, registering, maintaining and licensing IP rights, along with managing national and international IP portfolios, IP disputes and other proceedings before the relevant authorities. Practice head Milica Arandjelović is an IP and data protection specialist.

Praxisleiter:

Milica Arandjelović


Weitere Kernanwälte:

Marina Gligorijevic


Referenzen

‘They are diligent, detailed and deeply knowledgeable. They are always available to answer clients’ enquiries without delay.’

‘They are very knowledgeable and available to solve any complicated issue.’

‘One of the top legal firms in the country and they always look at any issue from all sides.’

Kernmandanten

Met Ro Productions doo


DTS Studios doo


Vivid Moment doo


Keramika Kanjiza doo


Capitano e Sirene


Ljiljana Eric Simjanovic


Glovo


Atan Mark doo


New Moment New Ideas Company doo


Glovoapp Technology doo


IMG Trudbenik ad


RC Europe Group


Red Production doo


Unisign doo


S-Friends doo


Novators doo


Devfiniti doo


Unibrand Communication doo


Highlight-Mandate


  • Advised Met Ro Productions doo on a co-production agreement, and agreements with actors and authors.
  • Assisted Zoran Simjanovic’s pecuniary rights heir with negotiations for the musical production of the Balkan Ekspres film.
  • Assisted software company Devfiniti with protecting its trade secrets and copyright.

Joksovic, Stojanovic & Partners

Responsive and willing to listen to clients’, Joksovic, Stojanovic & Partners advises on a range of IP rights, including trade marks, patents, industrial designs and copyright. The team also covers IT-related IP issues, transactional IP work, and the registration, transfer and infringement of IP rights. The group is co-led by ‘committed’ digital IP and IT law expert Alex Petrović, and Dragan Psodorov, whose experience includes trade mark registrations and industrial designs.

Praxisleiter:

Dragan Psodorov; Alex Petrović


Referenzen

‘The partners are responsive and willing to listen to clients.’

‘They take their time to learn the circumstances of a situation or case before acting. Excellent English/international skills.’

‘The team is very strong and always prepared for any given task.’

Kernmandanten

Dassault Systemes


Docentric


Saleslogic


Planingo


Octopus Cloud


tekSavvy


Robert Bosch


State Lottery of Serbia


Teknoxgroup Serbia


Croatia Records


ORIGINAL FILM DOO


Bell Chemicals


GrEco International


La Fantana


Tikveš Winery


Foundation Alek Kavčič


Van Gogh Rock Bank


Data Tech International


Beohemija


Krnjevo Winery


See Digital (Uniqa group)


WH Partners


Texon Oil


eurofarma


Thrivea doo


Heartcount doo


Zdravje Bulgaria


Highlight-Mandate


  • Representing Dassault Systemes in numerous IP infringements of software disputes before various courts.
  • Representing Alek Kavcic Charitable Foundation in IP-related disputes with publishers of primary school schoolbooks.
  • Representing the State Lottery of Serbia in €19m-worth IP-related litigation before the Commercial Court in Belgrade.

JPM & Partners

Committed to clients’, the IP and creative industries practice at JPM & Partners predominantly acts for international clients on cross-border IP issues. The team in Belgrade is also mandated to represent clients before various authorities, including the Serbian IP Office. Miloš Mitić has a notable track record in IP work, including litigation; Aleksandar Popović focuses on patents, trade marks and IP-related litigation; and Miloš Maksimović is ‘well versed in IP matters’.

Praxisleiter:

Miloš Mitić; Aleksandar Popović


Weitere Kernanwälte:

Miloš Maksimović; Ivan Milošević


Referenzen

‘Experienced in film production and the legal advice is always clear and offers solutions.’

‘They are well educated in national and international legislation and committed to clients. They are very well informed in the field of data security.’

‘Clients are completely satisfied with their services.’

Kernmandanten

Stately Productions


Masterworks Automodules Tech Corp


Lilly Drogerie DOO Beograd


Just Communications DOO Beograd


Stichting Amber Alert Europe


She Films DOO Beograd


This And That Productions DOO Beograd


Jugoslovenska Kinoteka (The Yugoslav Film Archive)


Master Builders Solutions


Misma


Beiersdorf


Multivista Systems


Decathlon


Filmski Centar Srbije


Messer Tehnogas


Moravacem


Alltech


Loveramics


Contitech Fluid Serbia


Merkur Casino


Emergo Sport


Primus Lumennis


International Foodstuffs Co


Paradox Film


Highlight-Mandate


  • Assisting Lilly drogerije with the protection of several trade marks.
  • Advising Stately Productions on an Amazon Prime production in Serbia.
  • Assisting a Middle East company with the protection of over 60 trade marks before authorities in former Yugoslavia countries.

Law Office Miroslav Stojanovic, in cooperation with Wolf Theiss

In addition to digital sector entities, Law Office Miroslav Stojanovic, in cooperation with Wolf Theiss advises IT, pharmaceuticals, energy, retail and consumer electronics clients. The IP team is increasingly mandated on trade mark matters, while also maintaining robust patent, copyright and data protection practices. Corporate and M&A expert Nataša Lalović-Marić and Belgrade managing partner Miroslav Stojanovic co-lead the team, which includes Aleksandar Ristić, who is experienced in trade mark-related disputes.

Praxisleiter:

Nataša Lalović Marić; Miroslav Stojanović


Weitere Kernanwälte:

Aleksandar Ristić; Marijana Zejaković; Vjera Vlahović; Stefan Šilobad


Kernmandanten

Steve Madden


Sona BLW Precision Forgings


OBI


Gaming Innovation Group


Immorent Singidunum


Peek & Cloppenburg


Crocs


Zillow


Highlight-Mandate


  • Advising Sona BLW Precision Forgings on the IP aspects of the acquisition of a majority stake in Novelic.
  • Advising Zillow on the IP side to commercial agreements with third-party suppliers.
  • Advised global spice manufacturer Dr Oetker on the IP aspects of its commercial policy in Serbia.

Stankovic & Partners (NSTLAW)

Providing ‘a high standard of client care across the board’, Stankovic & Partners (NSTLAW)'s five-member IP team fields specialists in trade marks, logos, industrial designs and M&A-related IP issues. The firm also maintains a robust contentious IP practice. With ‘a good grasp of both Serbian and international matters’, the expertise of Nenad Stankovic includes IP matters; while providing key support in Belgrade are Andjelka RadovanovićMitar Simonovic and Tijana Milišić.

Praxisleiter:

Nenad Stankovic; Andjelka Radovanović


Weitere Kernanwälte:

Mitar Simonovic; Tijana Milišić


Referenzen

‘Clients are confident of their ability to handle highly complex and sizeable matters.’

‘A range of excellent expertise that covers all levels, providing a high standard of client care across the board.’

‘They provide an excellent all-round service and their grasp of commercial imperatives and levels of responsiveness at all levels of the team are things clients especially value.’

Kernmandanten

Takeda Pharmaceuticals


Monster Energy Company


Celanova Capital


Trebjesa Montenegro


CCBill


Banjalucka pivara


Apatinska pivara


Hyundai Technology


PAR Technology Corporation


Kursevi Online doo


Sekopak


Siemens Healthcare doo Beograd


Teddy S.p.A


Ahimsa Vega-yoga


DDG fashion


Intercert


Candy Universe


Dirigent Acoustics


Cycle


Highlight-Mandate


  • Assisting Takeda Pharmaceuticals with a range of IP issues.
  • Acting for US-based restaurant technology business PAR Technology Corporation on a range of IP issues.
  • Advising Monster Energy on various IP matters relating to its Serbian and international operations.

Vujinovic & Partners

Vujinovic & Partners has significant film, TV, art, cultural heritage and creative sector expertise; while the firm’s IP expertise encompasses copyright, trade marks, designs and internet domains. ‘Exceptionally competent in IP law’, the practice also advises on technology transfers. Heading up the practice, founder Nikolina Vujinović routinely advises clients from the IT film, media, creative and arts sectors; and IP law specialist Vladislava Savić focuses on copyright and trade mark work.

Praxisleiter:

Nikolina Vujinović


Weitere Kernanwälte:

Vladislava Savić


Referenzen

‘They are the right firm to address any issue concerning IP rights in media, television, film, production, and similar fields.’

‘The firm is highly professional, precise and efficient.’

‘They collaborate with all the relevant domestic and international institutions, allowing them to stay on top of all the latest developments in this field, which enables them to provide the best possible advice.’

Kernmandanten

National Museum of Contemporary Art


SCAPR (Societies’ Council for the Collective Management of Performers’ Rights)


The foundation of Ivo Andric


Actors Association of Serbia – GOS


Hleb i kifle


Novosti ad


United Group


AEPO ARTIS


Chamber of Commerce and Industry of Serbia (Creative Industry Section)


Cobra Film Production Company


Roboprogram


Aselus


LexQuire


Zepter Group


Asellida


X Vitamin Gallery


Photographers’ Factory


Highlight-Mandate


  • Advised GOS on the tariff framework for broadcasting.
  • Advised the National Museum of Contemporary Arts on the IP side to Michelangelo Pistoletto’s Preventive Peace exhibition.
  • Assisted AEPO-ARTIS in relation to the examination of neighbouring rights in non-EU, Western Balkan countries.

Zunic Law

Focused on the digital, IT, manufacturing, sportswear and healthcare sectors, Zunic Law's IP law practice covers trade mark services, along with industrial design, brand name, copyright, patent and domain protection. It also assists with confidentiality breaches and compliance with data and privacy rights. Leading the firm’s IP department, Tijana Žunić Marić handles IP litigation; and Nemanja Žunić advises on software-related patent protection, as well as development and licensing agreements.

Praxisleiter:

Tijana Žunić Marić; Nemanja Žunić


Weitere Kernanwälte:

Jelena Đukanović; Jelena Obradović


Referenzen

‘Their ability to tailor their services to clients’ specific needs and their collaborative approach set the firm apart.’

‘Their client-centered focus and easy communication make the legal process much less stressful.’

‘Zunic Law’s attention to detail and client-centered approach make them stand out.’

Kernmandanten

Wonder Dynamics


Moemax


Apatinska pivara


Molson Coors SER


Bloomberg Adria


Allucent Group


Sladara Soufflet Srbija


The Embassy of the Republic of Korea


Playrix


Animasphere


Tymeshift


Vega IT


D-Rawrite


Payrent


Proctorio


Data-Driven Lab


Foxy Voxel


Incode Advanced Technologies


Wemedoo


Del Systems


Telq Telecom


Eagle Lab


ROFA


Lesnina S


Tier 1 Analytics


Agurus


Mphar


Devtech


Lambdaworks


Touch Me Soft


Cato Europe


Elan Wave


Del Systems


Genial


CH Aviation


Poly AI


AI Digital


Spendlab


Quadrant Strategies


Lambdaworks


Playroll


GoRules Technologies


Acadia


Teklas


Glowbyte


Gemini Software


PM Lucas Enterprises


Returning point


Coba International


Citrus Systems


Petroprocess


SOFI


Highlight-Mandate


  • Advising Wonder Dynamics, an AI-powered software product company, on the IP and personal data protection aspects of its sale to Autodesk.
  • Advised Moemax (part of the XXXLutz Group) on the advertising and IP-related aspects of its entry into the Serbian market.
  • Advised Bloomberg Adria on IP and data protection matters in Serbia.