Next Generation Partners

Leading Associates

Antitrust and competition: local firms in South Korea

Bae, Kim & Lee LLC

With a strong bench comprised of Korean and foreign attorneys, coupled with former KFTC officials and former judges, Bae, Kim & Lee LLC is at the forefront of Korean regulation compliance and multi-jurisdictional merger filings. The team continues to expand, most recently with the hire of former judge Sangcheol Kim to the criminal antitrust and competition response centre. As a former official in the competition division of the KFTC, practice head Hongki Kim specialises in large-scale cartel investigations and consumer protection. Sanghoon Shin chiefly focuses on antitrust, merger control and consumer protection, while Kyusik Kim is a name to note for fair trade cases. Dohyung Kwon‘s practice sits at the intersection of fair trade and construction.

Praxisleiter:

Hongki Kim


Weitere Kernanwälte:

Sangcheol Kim; Sanghoon Shin; Kyusik Kim; Dohyung Kwon


Referenzen

‘The BKL Team has shown outstanding performance in the field of corporate merger reporting. In particular, its greatest strengths are its in-depth understanding of business areas and its persistent persuasion of competition authorities.’

‘The abilities of attorneys Hongki Kim and Do-hyung Kwon are truly outstanding.’

‘Very strong in behavioural matters and understanding very well the current KFTC enforcement landscape. Strong team dynamic and a sense that they work well together. ’

Kernmandanten

BYD Company Limited


Marriott International


Siemens


LG Electronics


Meta Platforms


Tesla


TCL Electronics


Samsung Bioepis


AliExpress


Sony Korea


Highlight-Mandate


  • Represented Tesla Korea in rescission claims related to FSD features on the grounds that the feature had not been activated as promised, filed by 98 consumers.
  • Represented KT in a case involving collusion among Korea’s three major mobile carriers to control mobile number portability (MNP) trends so as to prevent excessive subscriber gains or losses by one carrier.
  • Representing Kakao Mobility, a taxi-hailing app, as main counsel in responding to a prosecution investigation.

Kim & Chang

Offering a very good combination of local expertise and global perspective’, Kim & Chang‘s antitrust and competition team is a capable advisor on complex domestic and cross-border matters, with its expertise attracting an impressive roster of clients spanning from ICT to automotive companies. The group is co-led by experienced partners Youngjin Jung, who specialises in merger control and abuse of market dominance cases in the technology sector, and Gene-Oh (Gene) Kim, who concentrates on abuse of market dominance, cartels and merger filings. With strong credentials in the defence of antitrust investigations and merger notifications, Jung-Won Hyun is another name to note. Kyung Min Koh is a seasoned advisor on antitrust and M&A transactions, and Brian Tae-Hyun Chung is active in investigations by the KFTC. Hemi Lee is recognised for her work on market dominance, cartels and unfair trade practices. Min-Ho Lee left the team.

Praxisleiter:

Youngjin Jung; Gene-Oh (Gene) Kim


Weitere Kernanwälte:

Jung-Won Hyun; Kyung Min Koh; Brian Tae-Hyun Chung; Hemi Lee; Kyoung Yeon (Kay) Kim; Luke Shin; Seung-Hwan (Miles) Chung


Referenzen

‚Their availability and team setup are outstanding compared to other law firms – from our perspective, this allows the team to combine different angles.’

‘Kyoung Yeon (Kay) Kim is within this team an outstanding expert and knows the facts best. She is always very much into the facts, circumstances and with a good feeling and approach on how to streamline the discussed views and arguments into one strategy and advice.’

‘Luke Shin is our key contact person with outstanding knowledge about the needs and expectations for us as a corporate legal in-house team. He is thereby always well aware of the circumstances, the big picture and can bring these in line with the expertise of the different teams and views working as a team.’

Kernmandanten

Apple


Samsung Electronics


Korean Air


Broadcom


Siemens


Volkswagen Group


Booking.com


SK Inc.


AstraZeneca


Hewlett Packard Enterprise Company


Highlight-Mandate


  • Represented Siemens, Siemens Healthcare and Siemens Healthineers in their successful appeal of the KFTC’s sanctions for alleged abuse of market dominance, obtaining reversal of the KFTC’s sanctions.
  • Represented Korean Air in the global merger filing for the KRW 1.5 trillion acquisition of 63.9 percent of shares in Asiana Airlines.

Lee & Ko

With significant experience in representing both foreign and domestic companies, Lee & Ko has a longstanding reputation within the semiconductor, financial, automotive and pharmaceutical industries, among others. Group head Hwan Jeong has developed a broad competition practice, covering merger control, cartels and unfair trade practices investigations. Overseeing the team alongside him is Jeong-Ho Sun, who regularly advises on international cartel cases and merger filings. Suruyn Kim is the key point of contact for complex merger review cases, while Miji Lee’s wide-ranging practice encompasses merger control, unfair practices and abuse of market dominance. Ho Jung Lee is experienced in regulatory compliance and violations relating to restrictions against unfair practices and abuse of market dominance.

Praxisleiter:

Hwan Jeong; Jeong-Ho Sun


Weitere Kernanwälte:

Suruyn Kim; Miji Lee; Ho Jung Lee


Referenzen

‘I sincerely appreciate the exceptional support provided by Lee&Ko’s antitrust and competition team. Their deep understanding of our business, especially the intricate relationships with our partners, has been invaluable. I am particularly grateful for their thoughtful and meticulous approach to issues, which has helped us navigate complex challenges with confidence and clarity.’

‘We are deeply grateful for the outstanding legal support provided by Ms. Miji Lee. Her profound understanding of our business has consistently impressed us. Not only is she well-versed in fair trade law, but she also offers a multi-dimensional perspective, identifying and explaining various factors that must be considered in complex legal matters.

‘They well understand the client’s business and provides practical solutions.’

Kernmandanten

Korean Bar Association and Seoul Bar Association


Wesang Co., Ltd.


NAVER Corporation


One store Co., Ltd.


Novo Holdings A/S


LG Chem Co., Ltd.


SK Innovation Co., Ltd.


Hanwha Impact Co., Ltd.


Emons Furniture Co. Ltd.


Koomgreen Co. Ltd.


Laviche Co. Ltd.


Nexis Co. Ltd.


KCC Glass Corporation


Enex Co. Ltd.


Shinyoung ENP Co., Ltd.


Highlight-Mandate


  • Successfully represented the Bar Associations in their appeal of the KFTC’s decision regarding the Bar Associations‘ sanctions and the prohibition on attorneys using Law Talk, a legal service platform.
  • Represented Yogiyo, a food delivery platform, in a criminal case concerning its „Lowest Price Guarantee“ policy which was implemented in June 2013 and operated for about three years.
  • Represented NAVER and successfully secured a favorable outcome in both the KFTC decision and the concurrent lawsuit.

Shin & Kim

Shin & Kim continues to lead on significant antitrust cases, acting on behalf of clients in domestic and international cartel investigations, abuse of market dominance cases, and new areas of Korean antitrust law. The ‘highly experiencedJohn Choi leads the team and is active in cases handled by the KFTC’s international cartel division. Alongside him, co-head Han Soon Choi draws from his background as a High Court Antitrust Division judge to advise on high-profile antitrust litigation matters. Young Chul Yim’s recent work highlights include advising Qualcomm on a class action in the UK, while Sangdon Lee is an expert in merger filings. Chang-Young Cho concentrates on cartels, unfair franchise issues and unfair labelling work. As a former officer at the KFTC, Eui-Rae Kim has developed strong experience in KFTC investigations, hearings and administrative lawsuits.

Praxisleiter:

John H. Choi; Han Soon Choi


Weitere Kernanwälte:

Young Chul Yim; Sangdon Lee; Chang-Young Cho; Eui-Rae Kim; Hyunah Kim


Referenzen

‘Shin & Kim’s antitrust department has so much case experience and in-depth resources, based on which they provide very practical and useful advice, always from a client’s perspective.’

‘I work primarily with John Choi. John is unchallenged in his legal skills. John still is the very best in both depth and breadth of legal experience and skills. More importantly, John has a flawless reputation for his ethical standards and honesty.’

‘Shin and Kim have a very strong team, capable of handling complex matters efficiently.’

Kernmandanten

Qualcomm Inc.


Asiana Airlines Inc.


Mercedes-Benz Group AG


Hyundai Steel Co., Ltd.


Koninklijke Philips N.V.


SK Group


Aktiebolaget Volvo


Kakao Mobility


Samsung SDI Co., Ltd.


Lotte Group


Woori Bank


OCI Co., Ltd.


Alibaba International Digital Commerce Group


HANKOOK TIRE & TECHNOLOGY CO., LTD


JW Pharmaceutical Corporation


Highlight-Mandate


  • Advised Qualcomm Inc. on a class action in the UK.
  • Advised Asiana Airlines on a merger filing.
  • Represented Mercedes-Benz Group in a civil damages lawsuit.

Jipyong LLC

Jipyong LLC’s antitrust and competition team provides advice on major domestic cases concerning online platform regulation, abuse of market dominance, unfair collusion and cross-border merger filings. Group head Byung Joo Lee is well-known in the market for fair trade and compliance. In a notable highlight, Gee Hong Kim is representing the KFTC in dismissing Qualcomm’s objection to a fine. Poom Jang has developed a strong traditional antitrust practice, from abuse of market dominance to merger filings.

Praxisleiter:

Byung Joo Lee


Weitere Kernanwälte:

Gee Hong Kim; Poom Jang


Referenzen

‘Law firm Jipyong has a team of legal professionals with diverse practical experience, demonstrating outstanding expertise and on-site responsiveness. Comprised of experts from various institutions such as the Fair Trade Commission and courts, the firm has a high understanding of domestic law and regulatory agencies, allowing it to provide tailored advice that meets clients‘ needs.’

‘Attorney Byung Joo Lee has shown expertise and prompt, responsible work handling based on his extensive experience. With a high level of practical understanding in the entertainment sector, he has demonstrated exceptional ability to provide pragmatic solutions, greatly aiding internal corporate decision-making.’

Kernmandanten

Kakao Corp.


Kakao Entertainment Corp.


Hanwha Engine Co., Ltd.


SPC Group


Weverse Company Inc.


HYBE Co., Ltd.


HYBE Co., Ltd.


SK Shieldus Co., Ltd


Hae In Food Co., Ltd


Musicow, Inc.


Kakao Mobility Corp.


Hyundai Engineering & Construction Co., Ltd.


QOO10 PTE, Ltd.


Highlight-Mandate


  • Represented Kakao Corporation and Kakao Entertainment Corp in the acquisition of SM Entertainment and the business combination notification.
  • Advised Hanwha Engine (as a stakeholder) on the business combination between HD Hyundai and STX Heavy Industries (leading to corrective measures).
  • Led the administrative lawsuit against SPC Group for unfair support practices (toll fees), resulting in the full annulment of the penalty.

Yoon & Yang LLC

Fielding experts with experience at the KFTC, Yoon & Yang LLC is sought out for representation in cases involving abuse of market dominance, cartels, mergers, resale price maintenance and unfair business practices. The practice group is led by Sang Oh Jeon, who offers a wealth of experience to Korean conglomerates and multinational corporations on responding to KFTC investigations. Chul Ho Kim is recommended for his expertise across a broad practice, ranging from cartels to internal trading. SB(Suakbuam) Hong represents clients in relation to issues under the Fair Trade Act, and Chang-Mo An is also a key practitioner in the group. Keum Seok Oh and Yeong Ho Shin joined the team in September 2025.

Praxisleiter:

Sang Oh Jeon


Weitere Kernanwälte:

Chul Ho Kim; SB(Suakbuam) Hong; Chang-Mo An; Keum Seok Oh; Yeong Ho Shin


Referenzen

‘Great lawyering and bridging the culture and language gap for international clients like us.’

Kernmandanten

Microsoft


Qualcomm


Samsung Group


LG Group


SK Group


Hyundai Motor Group


Korean Air


Kakao


Hanwha


British America Tobacco Korea


Highlight-Mandate


  • Represented Hyundai Steel in the case regarding alleged unlawful collusive conduct related to scrap metal prices.
  • Represented LS Electric in a case regarding alleged collusion to allocate quantities and rig bids in tenders conducted by the Korea Electric Power Corporation (KEPCO) for GIS procurement.
  • Represented TR Beltrack in the follow-on private damages lawsuit jointly filed by five state-owned thermal power generation companies related to alleged illegal bid-rigging.

Yulchon

Highlighted for providing ‘clear legal analysis and expectation based on its various resources from Korea Fair Trade Commission, prosecution and courts’, Yulchon has a longstanding experience in antitrust work. Department head Jeong Keun Yun, who has previous experience as a judge, lends his knowledge on unfair concerted conduct, abuse of market dominance and unfair trade practices litigation. For both Korean and foreign clients, Sung Bom Park has acted in cases related to international cartels, abuse of dominance and unfair internal transactions. Cecil Saehoon Chung chiefly focuses on international issues, and Song Ryu is active in domestic and international cartel cases and unfair trade investigations.

Praxisleiter:

Jeong Keun Yun


Weitere Kernanwälte:

Sung Bom Park; Cecil Saehoon Chung; Song Ryu; Keon Woong Kim


Referenzen

‘The people in the team are great! They offer great legal advice and have won many cases that they have handled. Also, they were efficient in billing as well.‘

‘They provide advice tailored to the client’s needs and, in cases involving risk, they work together to find practical and feasible solutions. As a result, satisfaction is high not only within the legal department but also across operational teams in the company.’

‘I would like to say Keon Woong Kim is the best. He not only meets deadlines and provides accurate advice, but also considers issues from the client’s perspective and offers new ideas, which is really helpful.’

Kernmandanten

Microsoft


Ansys


Delta Air Lines


GIC


ESR


Brookfield


Agoda


Hillhouse


Hanjin Transportation


Korea Telecom (KT)


LG Uplus


SK Telecom


Hanwha


Kakao


Evergreen Marine Corp


Highlight-Mandate


  • Representation of Ansys in Synopsys’ $35bn acquisition of Ansys.
  • Defended Shinhan Bank and Hana Bank in KFTC’s investigation of loan-to-value ratio information exchange as illegal cartel.
  • Represented Shinsegae in its formation of a $2.1bn e-commerce platform JV with Alibaba.

DR & AJU LLC

DR & AJU LLC has a broad antitrust and competition offering, allowing the team to advise on dispute resolution, investigations, risk reduction and appeals. Jeong Ran Lee oversees the team and is an expert in regulations associated with fair trade, enabling her to provide advisory and representation services to Korean companies. Sang Mo Koo has a notable emphasis on antitrust investigations and litigation, while Ki Sung Lee adds knowledge from his previous role as an investigator at the Korean Fair Trade Commission.

Praxisleiter:

Jeong Ran Lee


Weitere Kernanwälte:

Sang Mo Koo; Ki Sung Lee


Kernmandanten

POSCO


LG Household & Health Care (LG H&H)


Highlight-Mandate


  • Advising POSCO in a claim for damages against logistics companies involved in bid-rigging.
  • Advising LG Household & Health Care on KFTC’s on-site investigation into a potential violation of the Fair Agency Transactions Act.