Firms To Watch: Intellectual property

An increasingly prominent IP boutique, Erazo Abogados was established in November 2016 by Liza Erazo, formerly a lawyer at Castellanos & Co; the team handles the full range of IP work and demonstrates a strong record in trade mark-related matters.
G Herrera Abogados & Asociados’ IP and new technologies practice added a raft of new clients during 2023/24, including human resources company, Sterling Infosystems Colombia; the team handles a range of patent, trade mark, copyright and data protection-related issues.
IP and regulatory boutique, MPR Moreno Advisors, has a growing reputation for work involving trade marks, patents and industrial designs; Carlos Moreno heads a practice that is particularly noted for its representation of life sciences clients.
In 2023, Studio Andino Legal S.A.S. boosted its IP offering with two new hires. In October, new department head Emilio García Rodríguez joined from his own firm — the now defunct EGR & Abogados Asociados; and in December, the team welcomed new director Camilo Andrade Martinez from OlarteMoure.

Intellectual property in Colombia

Brigard Castro

Maintaining a unique position in the market, Brigard Castro operates as a boutique IP firm, while also being closely aligned with major full-service firm Brigard Urrutia, which provides clients with comprehensive coverage of IP law and complementary issues, including advisory, corporate support and litigation. Managing partner Juan Pablo Cadena is widely acknowledged as a market leader for IP law, where he stands out for his broad expertise that spans copyrights, patents, trade marks, regulatory work and dispute resolution, among other areas. Cadena recently represented Target Brands in trade mark opposition proceedings filed by Marcentur. Martín Torres fronts the trade mark prosecution practice and specialises in advising domestic and multinational clients in trade mark portfolio management and litigation. In a notable mandate, Torres is advising Google on its trade mark applications for the Google Wallet in Classes 9, 36, and 42, which were denied at first instance due to a conflict with Apple’s previous wallet mark. The department additionally benefits from a strong second line of non-partners, including director Catalina Gómez, who leads the trade marks and oppositions team; senior associate Laura Angel Jaramillo, who has a focus on IP litigation and strategic advisory work; and junior associate Valerie Villar, whose practice spans IP, personal data and commercial law.

Praxisleiter:

Juan Pablo Cadena; Martín Torres


Referenzen

The team stands out for its use of technology, collaboration, relationship with people, and immediacy.’

‘Martín Torres, Catalina Gómez, Juan Pablo Cadena and Valerie Villar are all distinguished by their management of issues in a practical way.’

Kernmandanten

Nissan Jidosha Kabushiki Kaisha


Target Brands


Sazerac Brands


Dyson Technology


Vetnil Indústria E Comércio De Produtos Veterinários


Industria De Diseño Textil (Inditex)


Publicaciones Semana


The Polo/Lauren Company


Manuelita


Colgate-Palmolive Company


The Coca-Cola Company


Google


International Olympic Committee


Gonzalo García Barcha Y Rodrigo García Barcha


Amazon


Millicom International Cellular


Nike International


Belcorp


Philip Morris International


We Work Company


Visa


Roble International Corporation


Highlight-Mandate


  • Represented Target Brands in trade mark opposition proceedings filed by Marcentur.
  • Represented Sazerac Brands in trade mark opposition proceedings filed by The Tequila Regulatory Council.
  • Represented Colgate-Palmolive Company on filing an opposition against the trade mark application for “PROBEX” in Class 5, which it argues is confusingly similar to its “PROTEX” mark.

Cavelier

According to some, Cavelier possesses ‘one of the best and most complete IP teams in LatAm’. The IP-focused firm has maintained its position at the forefront of IP law in Colombia since its foundation over 70 years ago and its ongoing success is evidenced by its continuing growth, with the team adding nine new clients to its roster during 2023/24. Names to note include senior partner Jorge Chávarro, who is a seasoned IP veteran with a pioneering track record in the geographical indications sphere. Andrés Rincón heads the patents and life sciences department and contributes broad multidisciplinary experience in drafting, prosecution. litigation and freedom to operate (FTO) matters; he recently represented Excelec International in a landmark patent infringement case before the Andean Court of Justice discussing the doctrine of equivalents. Eduardo Varela leads the trade marks, copyright and entertainment group and successfully represented luxury shoe brand, Christian Louboutin, in achieving protection in Colombia of the “red-soled shoe” trade mark. A strong band of associates includes senior Johanna Raffo, who co-ordinates the trade mark practice; senior Eliana Portilla, who specialises in IP-related administrative and judicial proceedings; and semi-senior Melissa Soto, who has a focus on copyright, trade marks and domain names. Former director of regulatory affairs, Lina Caamaño, left to go freelance in October 2023.

Praxisleiter:

Eduardo Varela; Andrés Rincón; Jorge Chávarro


Referenzen

‘Its technical capacity and ease of contact make Cavelier a valuable ally in resolving issues. Its accessibility and service are remarkable. The team is always open to addressing any concerns, with the service and firm structure facilitating fluid and timely communication.’

‘The firm’s professionals are proven experts in their fields of work and have the skills and experience to address — clearly and early — the legal problems that are brought to their attention. Eduardo Varela and Johanna Raffo are two members of the IP team who add notable value to its overall performance.’

‘Cavelier Abogados in Colombia has consolidated an exceptional practice in IP, led by its partners Jorge Chávarro and Eduardo Varela. What makes this practice unique is the combination of strong leadership and the ability to adapt to the specific needs of each client and the complexities of each case.’

Kernmandanten

Saint Gobain Group


Sanofi Aventis Group


Peking University


Takeda Vaccines


Glasst Innovation


Astellas Pharma


H. Lundbeck


Celsa


Excellec International


Escobar MD


Massachusetts Institute of Technology


Amazon Studios


The H. D. Lee Company


Nintendo


Federación Nacional de Cafeteros de Colombia


Tower Records


Atlético Nacional


Adidas


The Scotch Whisky Association


Johnson Controls


Hermès International


Institut National de l’Origine et de la Qualité (INAO)


Comité Interprofessionnel du Vin de Champagne (CIVC)


Institut Straumann


Beam Suntory


Clarivate Analytics (France)


Ingenio del Cauca


Sucroal


JJGC Indústria e Comercio de Materiais Dentários – Neodent


Manohay Colombia


Spineway


Thermo Fisher Scientific Colombia


Asociación Colombiana de Empresas de Medicina (ACEMI)


Highlight-Mandate


  • Represented Excelec International in a landmark case before the Andean Court of Justice discussing the doctrine of equivalents.
  • Successfully represented luxury shoe brand, Christian Louboutin, in achieving protection in Colombia of the “red-soled shoe” trade mark.
  • Successfully represented BASF before the Council of State in obtaining recognition that the Colombian Patent Office irregularly rejected a divisional application.

Lloreda Camacho & Co.

Intellectual property is a key pillar of Lloreda Camacho & Co.’s firm-wide offering, with the practice widely recognised as a leader across the full spectrum of advisory and contentious trade mark, copyright and patent work. In particular, it is admired by many for its premier life sciences department, where it specialises in representing major multinational corporations, including F Hoffman-la Roche and Gilead Sciences, in patent portfolio management. High-profile expert Alicia Lloreda spearheads the IP group, where she specialises in advising on a comprehensive scope of trade mark, copyright, patent, unfair competition and dispute resolution-related matters. During 2023/24, Lloreda successfully represented several clients before the Trademark Office in filing, and defending, opposition proceedings. The deep bench additionally benefits from the senior experience of Ana Maria Castro, who heads the patents and life sciences unit and advises on patent portfolio management — with a focus on multinational technology companies — as well as patent litigation cases; and Natalia Franco Onofre, who has an emphasis on trade mark work. At junior level, intermediate associate Gabriela Rubiano provides dedicated IP support. Former director María José Lamus left the firm to become an independent consultant in October 2023.

Praxisleiter:

Alicia Lloredea; Ana María Castro; Natalia Franco Onofre


Kernmandanten

PepsiCo


Amazon Technologies


NBCUniversal


F Hoffman-la Roche


Gilead Sciences


Kite Pharma


Meta Platforms


Uber Technologies


Zoom Video Communications


Edgewell


Arcus Biosciences


Levapan


Plexium


Netflix Studios


Penagos Hermanos


Incyte Corporation


EpiTherapeutics


The Scripps Research Institute


Cell Design Labs


Oxford University Innovation


MiroBio


XinThera


WuXi Biologics Ireland


Abmuno Therapeutics


JN Biosciences


Dragonfly Therapeutics


Neurocrine Biosciences


Lineage Logistics


Highlight-Mandate


  • Represented several clients before the Trademark Office, where it obtained favourable decisions in overcoming oppositions filed by third parties and also in filing trade mark oppositions.
  • Represented Gilead Sciences, and its affiliates, in more than 1350 patent applications in Central America, the Caribbean and Latin America.
  • Advised Incyte Corp on its complete patent portfolio in Colombia, Ecuador, Costa Rica, Dominican Republic, Panama and Guatemala (more than 180 patent applications).

OlarteMoure

An IP monolith in Colombia and the wider region, OlarteMourealways seeks effective solutions for problems’, with clients especially lauding its expertise in in pharmaceutical-related work ‘where it is among the best in LatAm’. Possessing one of the most sizeable teams in the market, spread between five offices across Colombia and a platform in Japan, the deep bench draws on 11 specialist partners and fields standalone offerings in patents, trade marks, copyright and entertainment, litigation, and anticounterfeiting, among other areas. Key contacts include co-founding partner Carlos Olarte, who is a go-to specialist for patent matters; Juan Moure, who heads the trade mark section; Alexander Agudelo, who leads the patent department and recently paired up with Olarte to represent Ericsson in landmark standard essential patent (SEP) infringement litigation against Apple; and Juan Felipe Acosta, who fronts the litigation and ADR unit. The team also saw a clutch of senior-level promotions in October 2023: trade mark director María Alejandra Pava, patent director Mónica Guevara and Cali office head Isabella Herrera were all elevated to the partnership. A deep pool of non-partners includes director Liliana Galindo Díaz, who heads the patent litigation practice, and Valeria Jaramillo, who serves as the director of the innovation, protection and technology-transfer team.

Praxisleiter:

Carlos Olarte; Juan Moure; Alexander Agudelo; Carlos Parra; Juan Felipe Acosta; Monica Guevara; María Alejandra Pava; Valeria Jaramillo; Liliana Galindo Díaz


Referenzen

‘Whenever we have a question or require a specific procedure in Colombia, OlarteMoure is definitely one of the best options to satisfy our needs. It always seeks effective solutions for problems and concerns that arise; especially in pharma patents and pharma patent litigation where it is among the best in LatAm.’

‘The members of OlarteMoure remain aligned with the business vision of their firm: they remain up-to-date and work with the objective of providing clients with optimal and quality service. We have worked with Carlos Olarte, who is a specialised patent lawyer.’

‘The firm provides reliable advice on prosecution and fields experienced attorneys. It provides valuable strategic advice on prosecution matters. The firm has connections to other law firms in Latin America, so that you can use it as a one-stop shop if desired.’

Kernmandanten

Ericsson


Immatics Biotechnologies


Bristol-Myers Squibb


Merck & Co


Pfizer


Novartis


Bayer Intellectual Property


Glaxosmithkline


Nutresa Group


Argos Group


Yara Group


Familia Group


Essity Hygiene and Health Aktiebolag


Comestibles Aldor


Auteco Group


Adidas Colombia


Hewlett-Packard (HP)


Shimano


Dynamo Producciones


Jaguar Bite


AG Studios


Velvack Panacea


TelevisaUnivision


Highlight-Mandate


  • Represented Ericsson in landmark standard essential patent (SEP) infringement litigation against Apple.
  • Prosecuted portfolios of patent applications in Latin America for Immatics Biotechnologies, Novartis, Merck, Pfizer, GlaxoSmithKline, Bristol-Myers Squibb and Bayer Intellectual Property.
  • Advised Nutresa Group and Argos Group on trade mark and patent portfolio management, among other matters.

Baker McKenzie S.A.S.

Lawyers in the IP practice at Baker McKenzie S.A.S. are ‘always willing to find solutions and alternatives to the complex problems that in-house lawyers face’. The group covers all facets of contentious and non-contentious IP law, with particularly prominent offerings in IP enforcement, and domestic and cross-border trade mark portfolio management. Department head Juan Pablo Concha Delgado brings to bear extensive expertise in IP enforcement and IP portfolio management; he recently advised McDonald’s on trade mark infringement matters. Yuliana Salamanca was promoted to partner in July 2023 and has a focus on trade mark and copyright law, including AI and digital media-related issues; she recently advised Asocolflores on registering its trade mark, “FLOWERS OF COLOMBIA”, in the United States. The team also includes newly promoted (July 2023) criminal law litigator Bibiana Cala, who is noted for the development of anti-counterfeiting strategies; and senior associate Julián David Ruiz Rondan, who leads the copyright team and currently serves as president of the Colombian Copyright Center (CECOLDA).

Praxisleiter:

Juan Pablo Concha; Yuliana Salamanca; Bibiana Cala


Referenzen

‘Yuliana Salamanca is rigorous, dynamic, agile and proactive in the face of every challenge that the client poses. She is excellent.’

‘Yuliana Salamanca knows how to combine her knowledge of new technologies with her expertise in IP and her business vision, which is very valuable for any legal team, and exceptional among lawyers.’

‘Baker’s lawyers are always willing to find solutions and alternatives to the complex problems that in-house lawyers face. Their specialised knowledge and relationship skills make them exceptional.’

Kernmandanten

3M


Panda Bear Restaurant Group


Diageo Mexico Comercializadora


PepsiCo


Chanel


JGB


Caracol Primera Cadena Radial


Ascot Racecourse


Diageo Colombia


Warner Bros Entertainment


DirecTV


Unilever Colombia


Pernod Ricard


Too Faced


Sony


Haleon


Beyond Meat


Samasa


The Coffee Hub


Treinta


Grupo Bancolombia


Bacardi


Hunty


Procolombia


Caterpillar


Brown-Forman Corporation


Cámara de Comercio de Bogotá


Bausch Health Ireland


Spin Master Toys


Ecolab USA


Banco de la República


BBVA Colombia


Highlight-Mandate


  • Advised Eco Eolic Top System on patent matters concerning an innovative ecological system that harnesses kinetic energy from moving vehicles.
  • Advised McDonald’s on trade mark infringement matters.
  • Advised Asocolflores on registering its trade mark “FLOWERS OF COLOMBIA” in the United States.

Castellanos & Co

A ‘very reliable’ IP boutique, Castellanos & Co scores highly for its ‘clarity and assertiveness in responses’. Founded in 1960, the long-established firm enjoys strong relationships with domestic and multinational clients, as well as international law firms, and has recently undertaken matters for Alpen Pharma, American Airlines and Interra Energy. Among its practice sweet spots, the group is primarily recognised for its focus on patent and trade mark prosecution — where it is well versed in search and opinion work and administrative litigation — and can draw on the support of four patent engineers. Managing partner Ximena Castellanos heads the trade mark prosecution team and provides ‘prompt and efficient attention’; she successfully represented Corporación Habanos in protecting the “HABANOS” mark in opposition proceedings. Margarita Castellanos leads the patent and legal departments and is noted for her expertise in Colombian patent prosecution law; she also has a strong record in administrative litigation concerning trade marks and other distinctive signs.

Praxisleiter:

Ximena Castellanos; Margarita Castellanos


Referenzen

‘The team’s responses are quick and accurate. Lawyers are very professional in their work. We view it as a very reliable firm in Colombia.’

‘Margarita and Ximena Castellanos are very good lawyers and people. We are very happy to work with them.’

‘We have had a very satisfactory experience working with this law firm. We worked with Ximena Castellanos, who provided prompt and efficient attention to our matters in Colombia.’

Highlight-Mandate


  • Represented Steeper Energy in obtaining a patent relating to an innovative process harnessing new technologies to produce renewable oils from biomass.
  • Represented Hyundai in the successful prosecution of its “KONA” mark, despite difficulties relating to recognition of coexistence agreements.
  • Successfully represented Corporación Habanos in protecting the “HABANOS” mark in opposition proceedings.

Dentons Cardenas & Cardenas

Dentons Cardenas & Cardenas’ IP practice is distinguished by its strong local client base and also by its ability to plug into the wider firm’s global IP platform, which makes it an attractive option for foreign clients looking for local — and regional — advice as well as Colombian companies looking to expand abroad. The team’s diverse skill set spans the full scope of IP law, with a focus on trade marks, copyrights and litigation. Leading light Luz Helena Adarve stands out for her ‘unmatched experience’; she advises Colombina on the management of its global trade mark portfolio. Juanita Acosta is also highly regarded for her broad knowledge in the trade mark, technology, privacy, consumer protection and advertising spheres; she has recently undertaken work for Avianca and Microsoft, among others. In September 2023, the department was boosted at top level by the hire of life sciences and IP partner Mónica Bonnett, who joined from Posse Herrera Ruiz. Also noted are senior associates Ana María Ruiz, who brings over 25 years’ of experience, and Rocío Ruíz, who specialises in IP and technology.

Praxisleiter:

Luz Helena Adarve; Juanita Acosta; Mónica Bonnett


Referenzen

‘I would like to highlight the active participation of partners in this team. Also, it is very favourable that the Colombian office is a true focal point for consultations with other jurisdictions, both in advice and in contractual and billing aspects.’

‘Luz Helena Adarve has unmatched experience and legal criteria, given her career and positioning in the area. Juanita Acosta is not only highly outstanding in IP and technology, but she has an outstanding focus on customer service.’

‘The team knows the industry, its trends and its clients very well, which makes its services very personalised. Its lawyers’ attitude and disposition are an exceptional point of this team.’

Kernmandanten

Ecopetrol


American Eagle Outfitters


Promotora De Cafe Colombia – Procafecol


Carvajal Educación


Best Planet Science


ILF International Corp


Colombina


Instagram


Bavaria & Cía


Microsoft Colombia


Anheuser Bush


Nextleaf Solutions


Cine Colombia


Aerovías del Continente Americano – Avianca


Basf


Guess?


TUL


Riopaila Castilla


Instagram


Kellogg Company


Loschelder Rechtsanwälte Partnerschaftsgesellschaft MBB


Highlight-Mandate


  • Advised Colombina on the management of its global trade mark portfolio.

Gómez-Pinzón Abogados (GPA)

Gómez-Pinzón Abogados (GPA)’s IP practice ‘always looks for ways to contribute to the achievement of the client’s objectives’, according to satisfied clients. With a focus on the financial services, life sciences, TMT, education, and food-and-beverage sectors, the group handles an array of patent and trade mark prosecution, IP portfolio management matters, copyright-related issues and IP litigation. Department co-head Juanita Pérez is a ‘great leader’ with a focus on the international management and administration of IP portfolios; she recently represented Grupo Éxito in obtaining a trade mark for its “SURTIMAX” brand. Fellow co-head Mauricio Jaramillo additionally leads the competition practice; he recently advised TIS Productions Colombia and Walt Disney on IP matters. The team further benefits from a sizable band of senior associates, including Catalina Arango, who supports on advisory and litigation work; Valentina Manrique Gómez, whose practice spans IP, competition and consumer protection; and Juan Pablo Chaparro Torres, who sits in both the competition and IP teams.

Praxisleiter:

Mauricio Jaramillo; Juanita Pérez


Referenzen

‘Juanita Pérez is a great professional. Colombia has very good lawyers so it is always difficult to hire a particular firm. GP’s professionals always solve, and help to better understand, the day-to-day issues related to the legislation.’

‘Juanita Pérez is a great leader who helps us when we face complex issues in Colombia.’

‘Gomez Pinzon has an extraordinary team and demonstrates exceptional leadership. It is a pleasure to work with its lawyers, as they are a very friendly team, very agile in their responses, and they all participate equally.’

Kernmandanten

Almacenes Éxito


Haleon


Holcim


Super Wow


Messer Industries USA


Geobrugg


Zimmer Biomet


Chery Automobile


South East (Fujian) Motor Co


Azami Global


Ecopetrol


TIS (Paramount)


Alicorp


AB InBev (Bavaria)


Sandoz


Bayport


Scotiabank Colpatria


PriceSmart


Helm


Le Cabrera


General Motors (Colmotores)


Mazda de Colombia


Fendi


Colombiana de Comercio


Prosalon


Servientrega


Phibro


Primax Colombia.


Allianz Seguros /Allianz SE


Bancar Tecnología


E&M


Experian Colombia


Jafer Entreprises R&D


Banco de la Republica


Mayaguez


Valorem


Decathlon


Procafecol


RWS


Frasur


Highlight-Mandate


  • Advised TIS Productions Colombia, operating under the Paramount Global Group, on all IP-related aspects of the production of TV shows.
  • Advised KL-Kepong Oleomas (KLKOM) in an annulment action against the Colombian Patent Office to overturn the denial of a patent application.
  • Successfully represented Mexico-based pharmaceutical company Sanfer Farma in defending its “GARAMICINA” trade mark against a cancellation action in Colombia.

ClarkeModet Colombia

An ‘innovative firm for intellectual property issues’, ClarkeModet Colombia stands out for its record across Latin America, where it fields teams across 11 countries — it also has platforms in Spain and Portugal. The group is a strong performer in patent prosecutions, with statistics from the Colombia Patent Office marking it as one of the most prolific patent agents in the country, with 346 patent applicants published in 2023. That being said, the group’s filing experience extends to trade mark, copyright, domains and designs, while it also handles IP portfolio management and litigation. The department is co-led by country manager Silvia Patiño; director Juliana Gonzalez, who advises on patents, utility models, industrial designs and plant varieties; and director of the trade marks practice, Miguel Rujana.

Praxisleiter:

Silvia Patiño; Juliana Gonzalez; Miguel Rujana


Referenzen

‘ClarkeModet Colombia is an innovative firm for intellectual property issues. The team is always looking at how to present a solution to its clients in an agile, holistic and timely manner, thinking about the goals of its clients and the day-to-day operation of the business.’

‘Miguel Rujana understands the dynamics of companies and does not focus solely on the legal aspects, which allows him to have a broader vision when proposing solutions.’

‘The team provides very close attention; you have advice at your fingertips that is very reliable. Lawyers care about making themselves understood and accompanying the client in decision making.’

Kernmandanten

Compañía Nacional de Levaduras, Levapan


MCM Company


Philippi Prietocarrizosa Ferrero DU & Uría

Philippi Prietocarrizosa Ferrero DU & Uría’s IP team strikes the right note with sources for its ‘technical level and ability to stay close to the client’. A popular choice for cross-border matters due to its ability to lean on the international network of associate firm Uría Menéndez, as well as its own offices in Chile and Peru, the team handles a mix of IP portfolio management, enforcement and litigation work. The department is co-led by Mauricio Patiño, whose practice spans competition, IP, dispute resolution and TMT-related matters; up-and-coming IP and life sciences specialist Gerardo Flórez; and director Camilo Suárez, who ‘provides close and high-level support’.

Praxisleiter:

Mauricio Patiño; Gerardo Flórez


Referenzen

‘A young team led by Gerardo Flórez, who handles an array of matters from registration to litigation. Its way of working, of creating systems for a company, is to give the client tools, so that it can make decisions easily. It is simply spectacular. If you need an office in Colombia, this is your option without a doubt.’

‘Lawyers are truly innovative, creative, and willing to assume that they are part of the same company as the client. I am calmer since we started working with this team because I am totally convinced that it will do its best to protect the company.’

‘Gerardo Flórez is the person who solves my problems and I know that he co-ordinates all of the work. Gerardo is my first choice always in Colombia.’

Kernmandanten

Kilpatrick Townsend & Stockton LLP / Delta Airlines and Meta Platforms


América Móvil


Mercado Libre


Wilson Sonsini Goodrich & Rosatti Professional Corp / Spotify


Despegar Colombia


Ferrari


Warner Bros Discovery


Arochi Lindner – Grupo Televisa


Societé Des Produits Nestlé


RCN Televisión


Highlight-Mandate


  • Advised Delta Airlines on a trade mark conflict relating to trade marks registered or applied for by Marriott Worldwide Corporation in two jurisdictions (Colombia and Peru) in the context of a worldwide case.
  • Advised Travel Reservations and its subsidiary, Despegar Colombia, on a domain name arbitration before the World Intellectual Property Organization.
  • Advised RCN Televisión on a worldwide trade mark registration programme for TV and movie production, broadcasting and streaming services in 169 countries.

Posse Herrera Ruiz

Posse Herrera Ruiz impresses clients with its ability to ‘constantly propose options and ideas to develop a real strategy for protecting the client’s IP’. The team’s experience spans the full range of IP protection, enforcement, management and monetisation, with its recent work encompassing trade marks, patents and copyright-related matters, among others. High-profile sector specialist Helena Camargo handles a comprehensive spread of IP-related issues, with particular expertise in the management of international trade mark and patent portfolios. The group also includes IP and entertainment-focused senior associate Juan Sebastián González, who ‘provides excellent service in IP matters’. Former senior associates  Annabelle Angarita and Mónica Bonnett left the firm in April and September 2023, respectively.

Praxisleiter:

Helena Camargo


Referenzen

‘Posse Herrera & Ruiz’s intellectual property practice is exceptional. We have worked with other firms that provide similar services, but it is with this practice, its partners and associates, that we feel most confident and best served.’

‘We work with Helena Camargo and Juan Sebastián González. These lawyers differ from their competitors in that they are not limited to providing intellectual property processing services, but constantly propose options and ideas to develop a real strategy for protecting the client’s IP.’

‘It is a very practical team that provides comprehensive legal solutions taking into account the needs of the business. Its availability, speed and depth in addressing issues are unique.’

Kernmandanten

Bentley Systems Incorporated


Yumk International Trade Group


Cencosud


Mezclas Biomix


Napa Valley Vintners / Dickenson Peatman & Fogarty


Lami Packaging / Mertz Perú


Jabonería Wilson


Fit Foods


Solla


Barack Ferrazzano Kirschbaum & Nagelberg LLP/ Lincoln Global


Prebel


Highlight-Mandate


  • Advised Bentley Systems Incorporated on the enforcement of its copyrights, including sending cease and desist notices to infringers.
  • Advised Yumk International Trade Group on an infringement case.
  • Successfully represented Cencosud in a nullity action against a refusal decision concerning the trade mark “PARIS CENCOSUD”.

BBGS Abogados

BBGS Abogados’ IP group has a focus on the media and entertainment industry, which is reflected in its prominent copyright and trade mark offerings. The growing department is co-led by Felipe Rubio, who ‘excels in copyright issues’ — and also maintains a thriving trade mark practice; Myriam Montenegro, who provides comprehensive coverage of the audiovisual sphere, where she represents major domestic and multinational production clients; and Claudia Lozano, who joined from her own firm in March 2024. The team also includes dispute resolution head Lorenzo Pizarro, who was promoted to partner in March 2024, and senior associate Ludy Muñoz.

Praxisleiter:

Felipe Rubio; Claudia Lozano; Myriam Montenegro


Referenzen

‘Great knowledge and experience in intellectual property. One of the team’s best qualities is its understanding of the clients’ business. Felipe Rubio excels in copyright issues, and Myriam Montenegro stands out for her comprehensive advice to audiovisual productions.’

‘The team, starting with the leading partner, is top-level, with extensive recognition and experience that allows the client to make decisions on complex issues.’

‘Felipe Rubio has extensive experience and knowledge in the field, and he is an excellent person with whom you can talk and benefit from everything he knows.’

Kernmandanten

Caracol Televisión


Dago Garcia Producciones


Olga De Amaral & Jim Amaral


Ambientes Y Accesorios – Carmiña Villegas


Universidad De Los Andes


Dirtykitchen


Roche Bobois International


Orange Brand Services


Fundación Sanar Niños Con Cáncer


Legis Editores


Fundación Gimnasio Moderno


Fundación Para La Reconciliación


Teleset


Sony Pictures Television International


Teleset México


Plural Comunicaciones


Mass Digital


KTR


Samsung Electronics Colombia


Mullen Lowe SSP3


Casa Editorial El Tiempo


Factura 1


Highlight-Mandate


  • Conducted a comprehensive review of intellectual property clearances for numerous audiovisual productions.
  • Successfully defended Caracol Televisión in a case brought by Andrés Burgos Bohórquez alleging that the channel had violated copyright law.
  • Advised artists Jim Amaral and Olga de Amaral on trade mark-related matters.

CMS Rodríguez-Azuero

The internationally-oriented practice at CMS Rodríguez-Azuero sets out its stall as being a key partner to local and multinational clients looking for cross-border IP protection, due to its ability to leverage the wider CMS network. The team also stands out for its comprehensive coverage of IP law, with significant skill sets in trade marks, patents, plant breeder’s rights, copyright and corporate support work. The team is led jointly by Karl Mutter, who also fronts the life sciences and health practice; and Felipe Andrade, who additionally co-heads the dispute resolution group. Associate director Lola Kandelaft provides support.

Praxisleiter:

Karl Mutter; Felipe Andrade


Kernmandanten

Celeri


Bodytech


Óptica Alemana


Vesalius Pharma


Canels


Deutsche Gesellschaft für Internationale Zusammenarbeit – GIZ


Gliskko Miguel Angel Matamoros


Alianza Team


ITV Studios Netherlands Content


Cámara Colombiana De Comercio Electrónico


Dr Reddy’s


VedderPrice PC


Cerámicas The Pottery


Solotica


TBVSC


Rosen Tantau


Interplant


Plantador Colombia


Deliflor


David Austin Roses


Elite Flower


Oura Health Oy


Aportes en Línea


Oleoflores


Todaco


Tuio


August Stork


Laboratorios OSA


Politécnico Grancolombiano


Publicis


Prex


Minex Compañia Internacional


Latimpacto


Tintinimaginatio


Highlight-Mandate


  • Advised Dr Reddy’s Laboratories on the patent protection status of various molecules in Colombia.
  • Advised The Elite Flower Group on intellectual property rights protection, including a strategy to protect more than 200 trade mark applications in more than 15 territories.
  • Advised ITV Studios Netherlands on protecting “THE VOICE” trade mark in Colombia and the wider Latin American region.

Contexto Legal S.A.

IP lawyers at Medellín-based Contexto Legal S.A. are distinguished by their ‘availability, speed of attention and clarity’, according to sources. The group is well versed across all key pillars of IP law, with notable experience in IP prosecution, portfolio management and litigation. IP-focused partner Andrés Marquez steers the department together with associate director Maria Carolina Vieira, who has a focus on contentious work. Senior associate Carolina Monsalve is noted for trade mark-related matters.

Praxisleiter:

Andrés Márquez; Maria Carolina Vieira


Referenzen

‘Contexto stands out in this practice over other firms due to its ability to present clear reports and explanations with excellent technical support.’

‘We worked with Juan Pablo Llano and Maria Carolina Viera; both professionals provided clear answers, as well as general advice, which allowed us to make decisions about how to continue the cases that we presented to them.’

‘Lawyers stand out for their disposition to know the client’s business in depth and adapt to the client’s needs. They also demonstrate availability, speed of attention and clarity.’

Kernmandanten

Grupo Bios


Agua Bendita


Estudio De Moda


Marketing Personal


Mondongo’s


Milagros


Mattelsa


Haceb


Prebel


Asados Doña Rosa


Alimentos Finca


Medipiel


Urogine


Juju


Socoda


Industrias Médicas Sampedro


Highlight-Mandate


  • Represented Greco Romana in an infringement proceeding.
  • Represented Forjas Bolívar on obtaining a patent in the United States.
  • Represented Techfit Digital Surgery in obtaining three patents in Colombia.

Cuesta Lawyers

The ‘efficient and effective’ IP practice at Cuesta Lawyers is equipped to handle the full range of trade mark, patent, copyright and litigation-related matters, with niche expertise in non-traditional trade marks, including sound marks, colour marks and holographic marks, among others. The team is led by IP specialist Diana Romero and also benefits from the  experience of senior partner Juan Carlos Cuesta, whose practice spans IP, corporate and financial law. In March 2023, the group was boosted by the hire of new IP litigation director, Estefania Chaves, who joined from Sterlington.

Praxisleiter:

Diana Romero; Juan Carlos Cuesta


Referenzen

‘It is an innovative firm that is committed to offering its services in the best possible way to clients. Lawyers are always available to give a quick and accurate opinion on the issues raised.’

‘I am extremely impressed with the competence and professionalism of this office. The practice is efficient and effective, ensuring that our IP interests in Colombia are always protected in the most efficient manner.’

‘The team demonstrates deep knowledge and a clear understanding of the complexities of IP law in Colombia. The whole team is highly qualified and always available to answer questions and guide us through the process. Lawyers are meticulous in their work and consistently exceed our expectations.’

Kernmandanten

Papeles Primavera


Industria licorera de Caldas


OKF aloe vera king


Nuvolis


Vila


Produsa


Kasznar


AJE group / Grupo Embotellador Ati


Amazon


Andercol


Highlight-Mandate


  • Advised Akzo Nobel/Pintuco on trade mark matters.
  • Advised Industria Licorera de Caldas on a non-traditional trade mark case regarding yellow liquor.
  • Advised technology company, Nuvolis, on copyright and blockchain strategy.

Espinosa Olarte y Asociados Abogados

IP is a mainstay at Espinosa Olarte y Asociados Abogados, with the boutique firm noted for its specialist focus on entertainment law. The team covers a broad range of related matters but it is particularly recommended for its dominant offering in the copyright arena, where it acts for clients such as the the Colombian society of Audiovisual Directors and the Actores Sociedad Colombiana de Gestión, among others. Key contacts include Andrés Espinosa and Jorge Olarte Collazos, who are both well versed in copyright and trade mark matters, as well as Nathalia Acevedo, who leads the art and entertainment law areas.

Praxisleiter:

Jorge Olarte Collazos; Andrés Espinosa; Nathalia Acevedo


Kernmandanten

Actores Sociedad Colombiana de Gestión


Epson


Super de Alimentos


Medivaric Products


Proksol


Suipharma


Vision Lab


TCL Colombia


Maria Andrea Lara


Yuppie


Elogim


Uberflug


Óptica Colombiana


Andres Martinez Ossa


Mapu Holding


Skalar Pharma


Directors Audiovisuals–Colombian Society of Management (DASC)


Colombian Network of Audiovisual, Theater, Radio and New Technologies Writers – REDES


Suiphar Pharma


Autogermana


Lozada & Lozada Abogados


Aiphex


Mauricio Peña


La Jaula Publicaciones


Revu Foods


Cinturones Ortiz


Submarino Amarillo


Productos Johnny’s de Colombia


BioDue


Bogocine


Geomap


Siete Montes


Biogen Pharma


Promotora Verswyvel


Highlight-Mandate


  • Advised Actores Sociedad Colombiana de Gestión on the management of litigation related to public communication, and other rights.
  • Advised Super de Alimentos on trade mark management and administration, as well as registration and protection issues, among other matters.
  • Represented TCL Colombia in litigation concerning a trade mark infringement.

Holland & Knight

Holland & Knight’s IP team is commended by sources for its ability to draw on different branches of law to provide a ‘holistic legal opinion that allows better decision-making’. The group’s capacity for cross-border IP management, where it can leverage its extensive international platform, is also a recurring theme among clients. Department head Danilo Romero Raad handles an array of advisory and contentious IP work and he is supported by associates Camila López (IP, competition, consumer protection and regulatory affairs) and Ana Sofía Cabrales (IP, competition, consumer protection and data protection).

Praxisleiter:

Danilo Romero Raad


Referenzen

‘Danilo Romero Raad is a lawyer with extensive experience, who not only knows intellectual property but is also able to advise us on a wide variety of issues.’

‘Danilo Romero Raad has supported us on a wide variety of issues. We consider that his understanding of the regulatory environment, and the risks to which a company like ours is exposed, makes him an advisor we fully trust.’

‘Among the team’s key strengths are its deep knowledge of the issues we face, its relationship with the client and the speed of its response. It is a very pleasant human team to work with.’

Kernmandanten

Proyecto E


Breccia Salud


Inversiones MCN


Illinois Tool Works


Acesco Colombia


Robinfood Colombia


Major League Baseball Properties


Kilpatrick Townsend & Stockton LLP / Williams Sonoma


Disagro de Guatemala


Quálitas Compañía de Seguros


ZO Skin Health


FletX Colombia


Pegatex Artecola


Cyrgo


Highlight-Mandate


  • Advised Proyecto E (known as Laika) on the prosecution of its trade mark portfolio in Colombia, Chile, Peru, México, Argentina, Uruguay and Brazil.
  • Advised Inversiones MCN (known as Habi) on the prosecution of its trade mark portfolio in Colombia, Chile, Peru and the United States.
  • Advised Major League Baseball Properties on the management of its trade mark portfolio in Colombia.

Márquez-Robledo

Márquez-Robledo is differentiated by its niche focus on the media and entertainment industry, with the boutique firm specialising in copyrights, trade marks and corporate IP matters, including sponsorship agreements. According to sources, its lawyers ‘know the business and are practical’, with firm founder Santiago Márquez Robledo highly regarded for his extensive expertise in copyright, advertising and entertainment law matters. The group also includes senior associate María Alejandra Ahumada, who co-ordinates the entertainment law area; and associate Felipe Ortega, who has an emphasis on contentious work.

Praxisleiter:

Santiago Márquez Robledo


Referenzen

‘A good team that is efficient and knows our brand and the industry.’

‘We value lawyers because they are not pure theory; they know the business and are practical.’

Kernmandanten

Publicis Media Groupe


Bavaria


Nequi Colombia


Morat


Mondelez


Publicis


Nubank


WK Entertainment


Bancolombia


UCEP – Unión Colombiana de Empresas publicitarias.


Organización Solarte & CIA


Wunderman Thompson


Nativo Glamping


Central Cevercería


Sodimac Colombia


DDB worldwide


Compañía de Seguros Bolivar


Sempertex de Colombia


Mccann Eirckson Corporation


Highlight-Mandate


  • Advised Mondelez on a project between Trident and Minecraft, which involved a group of ‘gamer’ influencers following the role-playing game to make a stream of the game.
  • Advised Central Cervecería on a sponsorship contract with the event manager, Storyland Festival Cartagena, in order to receive benefits for the Heineken trade mark in the development of the event.
  • Advised Wunderman Thompson Colombia and Ford Colombia on a sponsorship agreement with Planeta Rica Producciones.

Triana, Uribe & Michelsen

Triana, Uribe & Michelsen’s IP practice is valued for ‘the clarity, concreteness and effectiveness of its proposals’. The IP boutique is additionally differentiated by its ability to draw on specialist supplementary teams focusing on corporate law and franchising, dispute resolution and management consulting. Key names to note include department co-head Fernando Triana, who is highly regarded for IP litigation; fellow co-head Juan Carlos Uribe, who specialises in franchises, copyright and advertising law; and Sandra Ávila, who also focuses on contentious IP matters.

Praxisleiter:

Fernando Triana; Juan Carlos Uribe


Referenzen

‘The team fields interdisciplinary professionals, who cover problems from different points of view to later mesh concepts focused on results and obtain efficiencies for the client.’

‘We value the team for the clarity, concreteness and effectiveness of its proposals. Lawyers value the client’s time in an era where time is money and demonstrate closeness, attention and professionalism.’

‘We have always been extremely satisfied, and have expressed our gratitude, for the excellent professional service the team provides to us. We have a long history with TUM and it has advised us exceptionally in major litigation.’

Kernmandanten

Caracol Televisión


Casa Editorial el Tiempo


Biotoscana Farma


Detergentes


Alcon Laboratories


Corporación Primax


Cueros Vélez


Alcantara Asociados


Administradora Monserrate


Pan American World Airways


Avidesa Mac Pollo (AVSA)


Highlight-Mandate


  • Successfully advised Empresa Aerea de Servicios y Facilitacion Logistica Integral on a claim filed by easyGroup, concerning the potential violation of an agreement.
  • Advised Caracol Televisión on a series of actions to protect the well-known family of trade marks “DESAFIO”, including a cancellation action and a nullity action.
  • Successfully represented Avidesa Mac Pollo (AVSA) in defending its trade mark “MAC POLLO”, against a nullity action filed by McDonald’s.

Velasco Ordóñez

Niche IP outfit, Velasco Ordóñez, is ‘a boutique law office, which offers personalised legal services’, according to clients. The team is particularly valued for the direct attention provided by founding partner and department head Pablo Velasco Ordóñez, who advises a mix of domestic and foreign IP-owners on trade marks, copyrights, patents and litigation matters. The team also includes senior associate Santiago Andrés Ramírez Bonilla, who advises on the full life cycle of IP-related issues, with an emphasis on contentious work, including trade mark litigation.

Praxisleiter:

Pablo Velasco Ordóñez


Referenzen

‘The team provides a personalised service, which allows the support to be much more precise and detailed. The above makes the client feel better guided and supported. So much so, that the managing partner, Pablo Velasco, assists us directly.’

‘The know-how of this office is very oriented to our operational reality. Through concise statements, the team manages to build successful concepts in a short time. Its client service system is good and allows us to work on several projects at the same time.’

‘The team takes into account the needs of the client and its lawyers are very efficient.’

Kernmandanten

SSS Technologies Corp


Aluminio Nacional


Quimtia


Quimpac de Colombia


Fonandes


Branch of Microsoft Colombia


Servicios Nutresa


Bodegas Yzaguirre


Grupo Alimentario del Atlántico Gralco


Siete Entertainment


Seed EM


Vibras


Yustii


Pollo Olímpico


Pollo Andino


TuCash


Tpaga


Farmex


Victus (now Megalabs USA)


Robalino Law


BRDA Abogados


Morgan & Morgan


Instituto De Diagnóstico Médico (IDIME)


Tecnoglass


KG Entertainment Group


Highlight-Mandate


  • Advised Americas Franchising Group on the defence of the “EL CORRAL” trade mark.
  • Advised Pollo Olímpico on the development of a comprehensive defence strategy for its “OLYMPIC” trade marks.
  • Successfully represented Colombian rapper, José Álvaro Osorio Balvín (J Balvin), in opposing the registration of the trade mark “MADE IN MEDELLIN” based on Balvín’s prior copyright ownership.