BLP fields a sizeable team of ‘very professional and dedicated lawyers with extensive knowledge of intellectual property’, handling the full gamut of trade mark, patent and copyright matters in Guatemala, as well as joining up with the firm’s offices in Central America to provide a multi-jurisdictional service. The firm assists a growing roster of international clients with the management of their IP portfolios, with standout strength in advising global pharmaceutical, tech and telecoms companies, and has also expanded its offering to cover health regulation, consumer protection, data privacy and advertising matters. In addition, the team has been increasingly active in IP litigation, including cancellation, nullity and opposition actions. ‘Unmatched’ practice heads Luis Ruiz and Pamela López lead the regional IP group and the national practice, respectively. The enviably deep bench also includes senior associate Melanie Avea and associates Marleni García and Daniela Meza.
Intellectual property in Guatemala
BLP
Praxisleiter:
Luis Ruiz; Pamela López
Referenzen
‘Excellent team. Very professional and dedicated lawyers with extensive knowledge of intellectual property who always provide quick responses and quality service. I would like to highlight the work of Luis Ruiz and Marleni García.’
‘My experience working with BLP has been excellent. All the lawyers with whom I have had the opportunity to work have been able to quickly explain the issues, the follow-up of matters is exceptional and the responses to any questions that may arise are prompt and precise.’
‘The BLP team are diligent in offering quick responses. As they have offices in various countries, it is feasible to obtain complete and quality advice in several jurisdictions at the same time.’
Kernmandanten
Meta Platforms
Apple
Warner Bros Discovery
Biontech
Starlink
H & M Hennes & Mauritz
Youtube
Spotify
Sanofi
Amazon.com
Highlight-Mandate
- Advising Warner Bros Discovery on intellectual property matters, specifically on the management of its HOME BOX OFFICE and WARNERMEDIA trade marks.
- Assisting H&M with the management of its trade mark portfolio in Central America, including advising on licensing agreements for its trademarks in the context of the inauguration of its new store in Guatemala.
- Advising global pharmaceutical company Sanofi on patent matters in Guatemala, including overseeing its patent portfolio and annuity maintenance.
Consortium Legal
Backed up by the ‘manpower, resources and experience that few, if any, other firms in Central America possess', the Guatemalan team at regional firm Consortium Legal is well equipped to advise leading Latin American clients on the management of their IP portfolios throughout the region (often with the support of the firm’s other offices), as well as in the Americas, the Middle East and Europe. Demonstrating strength in the food and beverages and pharmaceutical industries in particular, the team handles a high volume of trade mark and patent applications and registrations, and also takes on the full range of IP litigation. Another key asset for clients is the firm’s regional IP software, which organises client information across multiple jurisdictions. Ninoshka Urrutia, who has ‘vast experience' in all facets of trade mark, patent and copyright work, leads the practice. Associate Stephanie Arévalo provides capable support.
Praxisleiter:
Ninoshka Urrutia
Referenzen
‘The service provided to our company has always been excellent and on time, with appropriate recommendations that take into account all of the possible solutions.’
‘The attention and level of experience that Ninoshka Urrutia gives us is incredible. We feel supported and that we are in good hands, and we trust what she tells us.’
‘The intellectual property team at Consortium has the manpower, resources and experience that few, if any, other firms in Central America possess.’
Kernmandanten
Productos Alimenticios Diana
Grupo Tre Fratelli
Corporación Multi Inversiones (CMI)
Atkinson Candy Company
Grupo Alta
Laboratorios Químico-Farmacéuticos Lancasco
Ingenio Magdalena
Fundación Juan Bautista Gutiérrez
Vijusa
Laboratorios Provet
Highlight-Mandate
- Overseeing CMI’s intellectual property portfolio in several Latin American countries.
- Advising Bixa on the coordination of its intellectual property portfolio in the Middle East.
- Advising Laboratorios Provet on the coordination of its intellectual property portfolio in Latin America.
Mayora IP
As the IP arm of regional firm Mayora & Mayora, S.C., Mayora IP is able to provide services throughout Guatemala, El Salvador and Honduras to a host of household-name multinational clients, assisting with the filing, prosecution and management of their trade mark, patent and copyright portfolios. In particular, the team is commended for its strength in IP litigation, which is reflected in its recent caseload; highlights include anti-counterfeiting actions, claims of copyright infringement, challenges to the rejection of patent applications and constitutional injunctions (a key area of expertise for senior associate Sara Larios). Another notable attribute is the practice’s ability to handle domain name issues through its sister firm Mayora Domains, S.A.. Joint managing partners Eduardo Mayora and Santiago Mayora, who plays a prominent role in high-profile IP litigation, head the team. Senior associate Hugo Rivas is also a name to note for patent matters and litigation, while associate Laura Barrios focuses on trade mark filings.
Praxisleiter:
Santiago Mayora; Eduardo Mayora
Referenzen
‘The team is always coming up with innovative ideas, up to date with new trends and offering new technology services.’
‘Santiago Mayora is a visionary lawyer, who is always one step ahead of any new challenges that our company may face in terms of intellectual property and helps us adapt as well and as quickly as possible.’
‘The Mayora IP team is distinguished by its teamwork and the dedication of each member. From their different areas of expertise, they all manage to contribute important aspects to the resolution of cases. It is a team that constantly wants to innovate, get informed and participate in different conventions and forums to be at the forefront of technology and information.’
Kernmandanten
Panda Express
Payless
Sunbeam (Oster)
Ufinet
Velez Guatemala
MHCS – Moet Hennessy
Industrias Allen
Banco Cuscatlán de El Salvador
Cargill
DLA Piper
Highlight-Mandate
- Acting for Ford Motor Company in criminal proceedings against an importer of counterfeit spare vehicle parts.
- Acted for Laboratorios Vijosa in enforcing its VIRO-GRIP mark against the registration of the NO+GRIP mark by a third party.
- Filed four constitutional actions on behalf of a client in the automotive industry, seeking the correction of procedural notification errors by the Guatemalan IP registry, which resulted in the unlawful declaration of abandonment of industrial design applications.
Palomo Abogados
Hailed for its ‘impeccable service' and ‘detailed knowledge of the regulations and jurisprudence in Latin American and Caribbean countries', Palomo Abogados fields a comprehensive IP practice in the region, and significantly strengthened its offering to European clients in 2023 with the return of ‘excellent' associate Paula Passarelli (who is based part time in Madrid) as head of the international IP department. Acting for a host of multinationals from the consumer products, tech, pharmaceuticals and healthcare sectors, the team advises on the prosecution and enforcement of trade mark and patent portfolios, and is particularly active in IP litigation, with a strong emphasis on anti-counterfeiting actions. At the head of the practice, Héctor Palomo is a go-to figure for complex litigation, while director Sandra Iriarte focuses on portfolio management. The talented associate team also includes Flor Méndez, who heads the national IP practice, and anti-counterfeiting specialist Brayan Mejia.
Praxisleiter:
Héctor Palomo; Sandra Iriarte
Referenzen
‘Palomo Abogados’ practice is exceptional from the beginning of any case until its conclusion. The service is always personalised and they have a high degree of specialisation. They provide precise, effective and appropriate advice for each specific case.’
‘The warmth and effectiveness of the Palomo team is difficult to find in the legal market. Héctor Palomo and Sandra Iriarte have invaluable experience in the field of intellectual property, which allows them to provide an accurate vision of any problem. Flor Méndez’s practice is also quite outstanding and the personalised service she provides is invaluable.’
‘The IP team at Palomo Abogados is the best in Guatemala. Sandra Iriarte and Paula Passarelli are always ready to provide the best advice to their clients. Their suggestions are always agile and effective.’
Kernmandanten
Barack Ferrazzano Kirschbaum & Nagelberg
React The Anti-Counterfeiting Network
Grupo Salinas (Elektra, Tv Azteca, Banco Azteca, Fundación Azteca)
Lincoln Electric
Arochi & Lindner
Lloreda Camacho & Co
King & Wood Mallesons
Ccm IP, Heineken México (Cervezas Cuauhtemoc Moctezuma)
Starbucks Coffee Company
JGB
Berkemeyer
Perani & Partners
The Procter & Gamble Corporation
Highlight-Mandate
- Advising Lincoln Electric in relation to trade mark infringements and counterfeiting matters in several jurisdictions in Latin America.
- Advising Apple (through Arochi & Lindner) on the registration of its trade marks, renewals and recordals in Guatemala.
- Assisting Lloreda Camacho & Co with the filing and prosecution of patent applications for companies such as Gilead Sciences and Novartis.
Viteri & Viteri
Boutique firm Viteri & Viteri has been a leading name in the Guatemalan IP field for almost a century, handling a high volume of trade mark and patent registrations in multiple jurisdictions in Latin America for an enviable roster of local and international clients. The team has a particularly strong presence in the agricultural sector, but also acts for major players in the cosmetics, consumer goods, fashion and pharmaceutical industries. Another of the firm’s key attributes is its expertise in IP litigation, with an impressive recent record in anti-counterfeiting actions, where senior associate Ricardo Zúñiga Viteri is the name to note. Zúñiga Viteri leads the team alongside the vastly experienced Ernesto Ricardo Viteri Echeverría, who has spent more than 50 years practising IP law. Other key figures at top level are managing partner Ernesto José Viteri Arriola and Pilar Ogarrio, who focuses her practice on trade marks, trade names and advertising signs.
Praxisleiter:
Ernesto Ricardo Viteri Echeverría; Ricardo Zúñiga Viteri
Referenzen
‘I would like to highlight the team’s focus on collaboration and the technological base that streamlines legal processes.’
‘The firm’s lawyers stand out for their dedication and experience in offering effective and personalised legal solutions. Their commitment to excellence and professional ethics is evident in every case they handle. In particular, I would like to mention the exceptional work of Ricardo Zúñiga Viteri, whose ability to resolve complex cases and commitment to client service are worthy of recognition.’
Arias
In addition to being prolific in the filing and prosecution of trade marks for leading multinationals (including joining forces with their counterparts in the firm’s other offices in Central America to manage clients’ regional portfolios), the ‘excellent lawyers' in Arias' IP team are increasingly active in advising on patent applications for major global pharmaceutical companies. The firm’s IP litigation practice is also continuing to grow, particularly in criminal anti-counterfeiting cases. Practice head Ivón Hernández, who was elevated to the partnership in June 2024, has wide-ranging experience in IP matters that extends to the IP aspects of software and licensing agreements. Associate Cristina Ortega, who rejoined the team in June 2023, contributes complementary expertise in data protection and technology, while managing partner Liz Gordillo and seasoned litigator Mario René Archila are also key names at senior level.
Praxisleiter:
Ivon Hernández
Referenzen
‘Arias Guatemala has a patent team that is attentive to responding to any concerns in the shortest time possible. When they need more time to provide advice, they let us know and do due diligence until they are sure that the recommendations they give are correct and in line with the practices of the Patent Office. They are fully available to resolve doubts and to meet any requirements of our clients regarding reports and billing.’
‘The good attitude and availability of the patent team makes communication flow smoothly and generates enough trust to resolve any concerns in a friendly and timely manner.’
‘For us, quick responses are the main thing, in addition to expertise. Arias Guatemala stands out for that.’
Kernmandanten
The Procter & Gamble Company
Sanofi
Bayer
AstraZeneca
Syngenta Crop Protection
Inditex
Philip Morris Products
Crocs
KPMG
Boehringer Ingelheim International
Highlight-Mandate
- Acting for Aspen México in a non-use cancellation action over the trade mark ABLALZAR, in order to enable the registration of the client’s ABLAZOR trade mark.
- Advising Grupo Sibush on the drafting of contracts relating to its software apps.
- Advising Boehringer Ingelheim International on the filing and prosecution of patent applications in Guatemala, Honduras, Costa Rica and Panama.
Legalsa
Legalsa's IP team leverages the firm’s full-service model to advise leading local and international clients on the management of their trade mark portfolios in Guatemala and Central America, as well as handling both civil and criminal IP litigation. Trade mark prosecution is a key area of work for the team, but its expertise also extends to advising authors and artists on copyright issues. In addition, the team is skilled in opposition and nullity actions, supported by the firm’s top-flight litigation department, and has growing experience in anti-counterfeiting investigations. Practice head Karina Calderón has a wealth of experience in the full range of IP matters, including related tech and e-commerce issues. She is supported by Madrid-based associate Óscar Herrera, who takes the lead on trade mark oppositions, while Henry Comte and Alejandro Penados also assist with contentious matters.
Praxisleiter:
Karina Calderón
Referenzen
‘A team that can handle all our intellectual property requirements in all the countries in which we work.’
Kernmandanten
Cerámica Saloni
Ecolab USA
Uniespecies
Fosforera Centroamericana
Baliarda
GainPro
Grupo TRT
Marina Emperatriz Camey
Climate Partner
TotalEnergies
PayPal
Puma Energy International
Hennes & Mauritz (H&M)
PriceSmart
Colombina
Avianca Holdings
Tommy Hilfiger
Highlight-Mandate
- Defended bottling company CBC against a lawsuit which alleged that its AQUA ECO brand of bottled water infringed a competitor’s trade mark.
- Advised Fosforera Centroamericana on its purchase of the PROPASA trade mark from Productos Parafinados.
- Successfully registered PayPal’s app and desktop icons as distinctive signs, following the dismissal of oppositions filed by several third parties.
A. D. Sosa & Soto
The ‘exceptional' team at A. D. Sosa & Soto advises on the full spread of IP issues, from trade mark filing and prosecution to IP infringement claims and unfair competition actions. The firm has an active practice managing the IP portfolios of leading local and multinational clients, both in Guatemala and in other jurisdictions in Latin America and the Caribbean, as well as advising on IP issues relating to software development. Juan Sebastián Soto, who brings his experience in corporate law to bear when advising on the transfer of technology and protection of IP rights in franchise and distribution agreements, leads the team with ‘expert' IP director Hania Krück, whose practice spans trade mark, copyright and regulatory issues. Since the conclusion of research, the firm has merged into Costa Rica's Tactic Legal (by which name it is now known), as part of the development of a regional firm which also has offices in El Salvador and Honduras.
Praxisleiter:
Hania Krück; Juan Sebastián Soto
Referenzen
‘Hania Krück is an expert lawyer in copyright, trade marks, and the analysis and management of processes related to intellectual property. Hania has provided us with advice and training, both personal and as a group, on intellectual property and registration issues. She is a very straightforward person with a personal touch and is focused on resolving any issues.’
‘An exceptional team. There are no others in the Guatemalan market that do things like this firm.’
‘Extraordinarily well-prepared people, with an excellent approach to client service. Juan Sebastián Soto is the key to success.’
Kernmandanten
Productos Alimenticios ¡Yaesta!
Shencker
Chicote (El Gran Venado)
Asa Promotions
Nutriansa
Pan Genesis
Grupo Bloque
Livfree
Arrocera Los Corrales (Alcsa)
Grupo Disagro
Grupo Meme
Otis Mcallister
Tac TIC
Romero, Pineda & Asociados
Novabox (Sky Mexico)
Aly-Ai
Suzuki Motor Corporation
Autopartes
Bright Domino
Casa Medica
Masesa
Bodega Farmaceutica (Farmacias Cruz Verde)
Highlight-Mandate
- Advising Productos Alimenticios ¡Yaesta! on the organisation of its intellectual property portfolio in Central America, Mexico, the US and the EU.
- Assisted Shencker with a compliance audit to ensure the protection of its IP assets, including sensitive information and trade secrets.
- Advising Livfree on the protection of software developments and IP-related agreements with developers, speakers and content creators.
Alta QIL+4 Abogados
As part of a regional network, Alta QIL+4 Abogados is a strong choice for clients seeking assistance with the management of their IP portfolios throughout Central America, acting for a host of major domestic and multinational clients from the pharmaceuticals, sugar, retail, automotive, construction and tech industries, among others. The team also has robust skill sets in civil and criminal IP litigation, including anti-counterfeiting cases. Managing partner Marcos Ibargüen, who draws upon extensive corporate and litigation experience, oversees the practice alongside senior associate Alejandro del Valle, the current president of the IP Committee of the American Chamber of Commerce in Guatemala, whose broad practice takes in trade mark, patent and copyright issues.
Praxisleiter:
Alejandro Del Valle; Marcos Ibargüen
Referenzen
‘The team stands out for its knowledge of intellectual property and litigation in this area.’
‘I would like to highlight their quality and client service.’
Kernmandanten
Taco Bell Guatemala
PPG Industries USA
Campbells
Caña Real
Laboratorios Saval
Asko Appliances
International Biodegradable Products Institute
Flexi Shoes Mexico
Wakami
Highlight-Mandate
- Advising International Biodegradable Products on the registration of a logo which identifies and certifies biodegradable plastic products.
- Advising a client in the pharmaceutical industry on the development of a strategy to obtain the authorisation of certain trade marks in the country, paving the way for the registration of additional trade marks.
Bermejo & Bermejo
Bermejo & Bermejo's IP team draws on its robust domestic experience and close links to international firms to handle a high volume of trade mark registrations and renewals in Central America and other Latin American jurisdictions. The team is well versed in acting for multinationals and multilatinas, counting key players in the pharmaceutical and agrochemicals sectors, in particular, among its clients. On the contentious side, the practice is also active in opposition actions. Luis Fernando Bermejo, who is adept at advising on the management of clients’ IP portfolios throughout Latin America, leads the team with Juan Carlos Bermejo, who lends his corporate expertise to the practice. Associate Flor de María Folgar is also a key contact.
Praxisleiter:
Luis Fernando Bermejo; Juan Carlos Bermejo
Referenzen
‘The team is organised, efficient and effective.’
‘The team are well organised, and their responses are prompt and well thought out. They always provide the expected service, which keeps our clients satisfied.’
‘Excellent knowledge of the subject. Good clients from thriving sectors of the economy.’
Kernmandanten
Grupo Solid/Lapco Corporation and affiliates
Novartis
Rainbow Agrosciences
Kimberly-Clark Worldwide
Tropic Air
Kellogg Company (Kellanova)
Pollo Brujo de Centroamérica
Agrocentro and affiliates (Brandmaster)
Servicios Condumex
Grupo Carso
Chinoin (Productos Farmacéuticos)
Restcafe (Café Oma)
Asociación Gremial de Editores de Guatemala (AGEG)
Highlight-Mandate
- Advised Grupo Carso on registering its trade marks in Guatemala, the Dominican Republic, Costa Rica, Colombia, Peru and Ecuador.
- Acting for the Guatemalan Association of Editors (AGEG) in a dispute over the registration of the FILGUA trade mark of the Guatemalan International Book Fair (Feria Internacional del Libro en Guatemala).
- Successfully defended Tropic Air against an opposition action brought by Tropical Shipping and Construction Company over the registration of its TROPIC AIR trade mark in Guatemala.
Dentons
Dentons' IP team takes advantage of the global firm’s extensive footprint in Central America to advise a host of leading multinationals on the management of their trade mark and health registration portfolios in the region. The team advises on a steady stream of registrations and renewals, and also has a strong record in trade mark opposition and cancellation actions. The music and entertainment sectors are core areas of expertise for the practice, but it also has a growing client base in the pharmaceutical industry. ‘Exceptional' IP and technology director Gabriela Gándara, an expert in trade marks and copyright, leads the team, supported by associate María José Huerta, who joined from the Registry of Intellectual Property in March 2023, and litigation director Paola Haase.
Praxisleiter:
Gabriela Gándara
Referenzen
‘The firm’s client service and its effectiveness in addressing processes differentiate it from other practices. In-house lawyers need to know that they have a dedicated team capable of addressing urgent requirements efficiently and effectively. They maintain good and positive communication with the client, reporting on mishaps and/or delays as well as the solutions implemented.’
‘Gabriela Gándara is exceptional in her work. She provides a timely service and accurate advice.’
‘Compared to other firms, Dentons’ IP team stands out for its global approach and deep expertise in technology and online brand protection, as well as its commitment to collaboration and diversity.’
Kernmandanten
Asociación Guatemalteca de Gestión de la Industria de Productores de Fonogramas y Afines (Aginpro)
Sociedad de Artistas de la Música y Obras Audiovisuales (Musicartes)
Walmart Centro América
Papelera Internacional
Walmart de México
Laboratorios Siegfried
Royal SM
Alimentos Prosalud
Super de Alimentos
Feld Entertainment
La Danta Films/El Cadejo Blanco
Stanton
Laboratorios Roemmers
Caribbean Development Company
Young Living Holdings
Pegamorteros de Guatemala
Ferretería de la Construcción
Grupo IDC
Intercorp Conectivity
Banco Nexa
Grupo Portalis
Sumedica
Yara Guatemala
Mora Martin
CID Gallup
Derivados de Maíz Alimenticio – Grupo Maseca
Grupo Onyx
Exxon Mobil Corporation
El Predio
Highlight-Mandate
- Advising Walmart Central America on the management of its trade mark portfolio in Guatemala and the rest of the region.
- Advising Papelera Internacional on the management of its trade mark and health registration portfolios in Central America, the Dominican Republic, Panama, Mexico and the Caribbean.
- Defending Grupo Onyx in six opposition actions to the registration of its FERRÉ DIAZ trade mark on the basis of its similarity to the GIANFRANCO FERRÉ trade mark.
Ideas Trademarks & Patents
Ideas Trademarks & Patents has quickly gained traction in the Guatemalan market thanks to its January 2023 association with Lexincorp (with practice co-head Gonzalo Menéndez González and associate Ovidio Parra, a veteran litigator, handling IP matters for both firms), while its presence in Central America and Haiti enables the firm to offer a regional service to its clients. The team is a strong performer in the field of trade mark filing and prosecution, with additional expertise in patent and copyright issues, acting for major international companies from the pharmaceutical, fashion and tech sectors, among others. Another key pillar of the practice is anti-counterfeiting and enforcement actions, where team co-head Gustavo Noyola has a stellar reputation. Associate Maria José Castellanos is also noted.
Praxisleiter:
Gustavo Noyola; Gonzalo Menéndez González
Referenzen
‘The team that assisted us in our case was very proactive and provided exceptional follow-up until the case was resolved successful for the company.’
‘Gustavo Noyola stood out for his professionalism and excellent attention to detail in our case, as well as his knowledge on the subject.’
Kernmandanten
Apple
Under Armour
Eurofarma
Inversiones VSG
Les Éditions Albert-René
Dorco (Shaan)
3M Company
Hugo Boss
Honda
Erick Barrondo
Highlight-Mandate
- Acting for Apple in a series of actions relating to the infringement of its trade marks, industrial designs and copyrights.
- Advising Eurofarma on the management of its trade mark portfolio throughout Central America.
- Acting for Inversiones VSG in a case relating to the infringement of its ANTIGUA CERVEZA trade mark.
Lex Atlas
Lex Atlas advises on a comprehensive range of IP matters, from assisting major local and international companies with the registration of trade marks and patents in Guatemala and elsewhere in Latin America, to handling copyright and advertising-related issues for clients in the media and entertainment industry. The team is also skilled in IP litigation, including opposition actions and anti-piracy cases, benefitting from a strategic alliance with IPE Americas. Virginia Servent Palmieri leads the team, bringing to the table a wide range of experience in IP protection and enforcement (as well as licensing issues and the IP aspects of franchising and distribution agreements). Managing partner Ignacio Andrade Aycinena is also a go-to name for litigation.
Praxisleiter:
Virginia Servent
Referenzen
‘It is a unique team with great professionalism and knowledge of the industry.’
‘Virginia Servent answers all questions clearly and efficiently.’
Kernmandanten
Uber Technologies
Qualcomm
ADM Animal Nutrition
Comunicaciones Celulares
Universidad del Valle de Guatemala
Aprodica
Ivoclar Vivadent
Guatemala.com
Nacion Sushi
Ole Distribution