Baker McKenzie's retail team, part of the firm’s international consumer goods and retail practice, brings together a number of areas of expertise, advising clients on franchising matters and assisting them with brand protection, in addition to providing both corporate and restructuring advice and handling all manner of commercial litigation. The latter is Itse Oosterhoff's area of focus, with his practice being centred around supply chain disputes. Benjamin van Kessel specialises in IP matters, assisting retail clients with the full spectrum of hard and soft IP matters, while Wibren Veldhuizen and Harald van Dobbenburgh are sought after for cross-border tax structuring and transfer pricing advice. Laura Rietvelt supports retail clients undergoing international restructuring measures.
Industry focus: retail in Netherlands
Baker McKenzie
Praxisleiter:
Itse Oosterhoff; Benjamin van Kessel; Wibren Veldhuizen; Harald van Dobbenburgh; Laura Rietvelt
Referenzen
‘Baker McKenzie stands out because all of the department’s lawyers are highly specialised in the retail and commercial areas, which adds value for clients. The firm has clearly made its mark in this industry.’
‘Itse Oosterhoff is bright and shows an exceptional commercial talent. His skills stand out when advising clients, litigating their cases or when negotiating with the other side. He is experienced, knowledgeable and strong strategically.’
‘A strong team that exudes teamwork, working closely and effectively together.’
Kernmandanten
British American Tobacco
Catawiki
Danone
GoPro
Johnson & Johnson
Rituals Cosmetics Enterprise
Sisley
Specsavers
Swarovski
TastyBasics
Unilever
Highlight-Mandate
- Acted as a trusted advisor to Rituals on different aspects of its selective distribution systems throughout the world, with a particular focus on improving the effectiveness of Ritual’s strategy to prevent unauthorised sales.
- Advising Unilever on its trademark prosecution (brand management) matters, on trademark infringement matters and strategic trademark advice regarding the Benelux region.
- Assisting Mistral on various matters regarding IP distribution and licensing contracts, trademark licences and disputes.
Kennedy Van der Laan
July 2023 saw Kennedy Van der Laan merge its commercial and international trade team with the firm’s EU and competition team, while continuing to be a strong player in matters concerning Dutch franchising law and expanding its work in the e-commerce sector. The retail group is led by the ‘very practical’ Martine de Koning, a leading expert on franchising matters, who also takes on competition issues before the Dutch courts. Jelle Blom, who made partner in June 2023, focuses on franchising and commercial contracts, along with Isabel van Tuyll van Serooskerken, who also joined the firm’s partnership in 2023, combining a civil procedural law practice with matters of franchising, distribution and consumer law.
Praxisleiter:
Martine de Koning
Weitere Kernanwälte:
Jelle Blom; Isabel van Tuyll van Serooskerken; Renske Sinke; Lisa van Vliet; Lisa Lander; Daan van Lier; Noor de Werd; Tosca Bokhove
Referenzen
‘A very professional and business-oriented team. They have excellent market knowledge, which shows in the advice they give.’
‘Special mention for Martine de Koning, who is an excellent professional to work with: always available, top expertise, very imaginative and creative.’
‘Integrated approach of various legal workstreams helps in educating our sales and marketing people on new legislation. They understand our business needs and speak the language. Highly communicative, young and hungry team.’
Kernmandanten
Nike
Converse
Marriott & Starwood
Hilton
Beter Bed
Kvik
Azerion
VodafoneZiggo
Greenpeace
Secrid
Polaroid
Oger
Bureau Krediet Registratie
Highlight-Mandate
- Represented Azerion in a dispute with its partner Bidstack Ltd concerning the supply and distribution of advertising spaces.
- Advised Nike in several matters related to its licensed multi- and monobrand operations in Europe, the Middle East and Africa.
- Acted for Stichting Bureau Krediet Registratie in civil proceedings initiated by the former secretary of its arbitration committee, who sued for specific performance and damages.
Van Doorne
Van Doorne fields a team of ‘high level professionals’ when taking on retail matters, and was able to expand its team with the arrival from De Brauw Blackstone Westbroek of Daan Beenders and his team in October 2022 to head the firm’s litigation practice, assisting the retail team with matters ranging from non-performance to product recalls. On the non-contentious front, the group advises national and international retailers, investors and distributors on real estate, logistics and distribution and e-commerce. Lisette Bieleveld leads the team, handling litigation in the realms of consumer and liability law. Willem van der Ven specialises in contractual matters, assisting with the drafting and negotiating of distribution, franchising and cooperation deals, in addition to taking on related litigation.
Referenzen
‘The team members work together very effectively and efficiently to achieve the best results for us.’
‘The partner we work with is unique in their knowledge of our field (franchising). Never before have we had the opportunity to work with someone who is so familiar and experienced in this area. This offers us opportunities and limits our risks.’
‘Quickly understood the case and our business.’
Kernmandanten
Aberdeen Asset Management
Actis
AD International
Agrico
Albemarle Corporation
Annexum
Arovo B.V.
Asadel
ASN
Astana Group
AutoBinck Holding
Barentz
Barry Callebaut Belgium
Bedo Imex
BCC (Elektro-Speciaalzaken)
BOVAG
Buckaroo
CBR Fashion Group
Cecil
Cott Corporation
Creative Craft
Crisp
Decathlon
Deli Home Holding B.V.
Denon & Marantz Group
Detailresult Groep
D&M
Dutch State Lottery
DRC Capital
Dyson
D.I.O. drogisterijen
Eci Holding
Electronic Arts
Electronic Partner
E & M Holding B.V. (Eyes & More)
EasyPark
FHP Vileda
Getir
Green Retail
Green Swan
Goossens
Hans Anders Retail Group
Hedin Group
Helly Hansen
Hornbach
Hunkemöller International
IMPS
Intergamma (Gamma and Karwei)
INTRAKOOP, Coöperatieve Inkoopvereniging voor zorg en welzijn U.A.
J-Club
Kettler
Klarna Bank AB
Laboratoires La Prairie
LG CNS Europe
Marqt B.V.
M7 Real Estate
McArthurGlen Group/Simon Property Group
Moteo
Morenso
NewForrest
North Sails Apparel
North Technology Group
Office Depot
Ottravo
Onkenhout&Onkenhout
Paradox Interactive
Patta
Penders Voetzorg
PLUS
Polini
Princess Stores
Prominent
PVH
QLF Brands
Rautaruukki
Renault Nederland
Retail Estates N.V.
RetourMatras B.V.
Rockstars
Royal Ahold Delhaize
Royal Sanders
Staatsloterij/Nederlandse Loterij
Schwan-STABILO Schwanhäuber GmbH & Co. KG
Solidus Solutions Holding B.V.
Starbucks
Stella
Stella & Dot
Hedin Group
STG
Street One
Tag Heuer
The European Fine Art Foundation
The Livekindly Company
Takko Fashion
Texelse Bierbrouwerij B.V.
Ticketmaster
TNT
Trionios Group International
Tommy Hilfiger Europe
Tony’s Chocolonely
TW Steel Europe
Veloretti
Verdel Bloemenexport
Watch4us
Walt Disney Company
Wishright (Bodilson)
Zack
Highlight-Mandate
- Advised Takko on ESG obligations and setting up its Dutch website to comply with Dutch consumer and e-commerce legislation.
- Assisted Klarna on a variety of legal matters, including regulatory, finance, employment law and consumer law (T&Cs and other contractual) issues.
- Represented Hornbach in legal proceedings against local authorities and competitors to enable the opening of new stores.
act Fort Advocaten
Real estate and corporate advice form the key pillars of act Fort Advocaten's retail practice, which covers transactional matters, franchising, employment issues and disputes. Members of the team act for clients in the food and household goods sectors, in addition to investors with holdings in the retail sector. Practice co-head and managing partner Katinka Verdurmen handles both transactional and contentious real estate transactions and leases, and acts for both franchisors and franchisees on franchise agreements. Petrol sector specialist Dirk van den Berg co-heads the team, handling leasing matters for retailers.
Praxisleiter:
Katinka Verdurmen; Dirk van den Berg
Referenzen
‘Personal, engaged, persistent, accurate, agreements are met.’
‘Katinka Verdurmen is a charming and very persistent lady who can think strategically. She understands well that it is not about one stroke, but about the end result.’
Kernmandanten
Association of franchisees of Albert Heijn
Nespresso Nederland B.V.
Subway International B.V.
Bagels & Beans B.V.
Mirage Retail Group B.V.
Wave International B.V./Provalliance Netherlands B.V.
Association of franchisees of McDonald’s
Oogwereld B.V.
Ball Wholesale ApS
JD Sports Fashion B.V./Sports Unlimited Fashion B.V.
Yves Rocher Nederland B.V.
Søstrene Grene
Den Hartog B.V.
Manhave Investments B.V.
Blauwdruk Investeringen B.V.
Highlight-Mandate
- Acted for the association of franchisees of Albert Heijn on a complex dispute with franchisor Albert Heijn on the annual financial settlements from 2008 onwards and the interpretation of the agreed financial arrangements for the future.
- Advised leading retail chain Mirage Retail Group (Blokker, Intertoys, MINISO and BCC) on the process of formula transformation and on various rental, real estate and franchise-law related matters.
Bird & Bird
Bird & Bird assists retail clients seeking to optimise their supply chains and IT systems, assisting with a range of projects in that regard and also providing support to clients building up their e-commerce businesses. Brand protection and IP also fall within the team’s capacities, and it further advises on employment, franchising and licensing matters. Practice head Manon Rieger-Jansen specialises in the fashion and luxury sectors, advising on soft IP management and disputes tied to counterfeiting and parallel imports. Roelien van Neck advises retailers on online platform and data regulations, with particular expertise assisting with online business-to-consumer models.
Praxisleiter:
Manon Rieger-Jansen
Weitere Kernanwälte:
Roelien van Neck; Nina Dorenbosch; Goran Danilović
Kernmandanten
Calvin Klein
Tommy Hilfiger
Fila
Holmes Place
AB InBev
Asolo
Made.com
Lloyd shoes
Treasury Wine Estates
Gap
Dawn Meats
Vivino
Chiquita
Hello Fresh
Steigenberger hotels
Primark
Steak Ranches
Olam
Nutreco
Kraft Heinz
Bound2B
Saks.com
Highlight-Mandate
- Advised Karl Lagerfeld on questions concerning ‘green claims’ as well as with the development of their environmental strategy in the EU.
- Represented PPG in litigation against Dutch designer Eric Kuster in a case that revolved around referential use of third party trademarks in paint mixing machines, a practice that has been customary in the paint industry for years.
- Assisted adidas in a large project involving the implementation of the new EU e-commerce and pricing legislation in their various sales channels.
Dentons
Dentons' retail practice places a strong emphasis on real estate matters, including issues around lease renegotiations and on the development of retail space, including shopping centres. Practice head Wendela Raas maintains a notable commercial leasing practice, and is also active before the courts, where she represents investors, retail chains and project developers. Jeroen le Clercq, who made partner in April 2023, is noted for his contentious landlord and tenant work, while Valentijn Leijh advises on the administrative and regulatory aspects of retail site development. IP specialist Marc Elshof left for BarentsKrans in October 2023.
Praxisleiter:
Wendela Raas
Weitere Kernanwälte:
Jeroen le Clercq; Valentijn Leijh; Bas van der Reep
Referenzen
‘The Dentons team is always very creative. They understand retail and the food and beverage industry, and this makes them easy to deal with.’
‘What we value is their extra mile attitude. They don’t close the laptop when everyone is in an exciting deal mode but keep pushing til the end result.’
‘A broad spectrum of knowledge regarding retail topics, with a team in place that can deal with all necessary topics.’
Kernmandanten
Altera
Burger King
De Bijenkorf
EuroParcs
Foot Locker
Foundation React
Invicta
IRO
KellyDeli
Klépierre
Landal GreenPark
Limehome
Pathé
Patrizia
Plus
Rituals
Royal FloraHolland
Savills IM
Sonder Holdings Inc.
Under Armour
Unibail-Rodamco-Westfield
Wereldhave
Airwair
Highlight-Mandate
- Advised Under Armour on all its commercial leases across Europe and on a range of data protection and competition issues.
- Acted for de Bijenkorf on all administrative law issues and assisted on drafting and negotiating agreements with brands de Bijenkorf carries.
- Represented some of the largest real estate investors in the retail sector such as Unibail-Rodamco Westfield, Wereldhave and Patrizia in disputes with some of their tenants regarding the high lease indexation.
NautaDutilh
NautaDutilh handles a broad range of retail-related issues, including M&As and restructuring measures, franchising arrangements and IP and brand protection matters. The practice is spearheaded by the London-based Willianne van Zandwijk, who focuses primarily on transactions involving national and international retailers, in addition to acting for private equity and real estate investors. Jeroen Boelens handles hard and soft IP matters, including licensing and high value disputes. Petra Zijp, who co-heads the firm’s capital markets team, is also frequently instructed on matters concerning the retail sector.
Praxisleiter:
Willianne van Zandwijk
Weitere Kernanwälte:
Jeroen Boelens; Petra Zijp
Kernmandanten
Airwair
Amazon.com
Campofrio Food Group
Decathlon
ECCO
Fomento Económico Mexicano, S.A.B. de C.V.
Forever 21
Groupon
H&M
Hästens
Hunkemoller
Jumbo
Lego
Mirage Retail Group
Picnic
Plus
REV’IT!
Samsonite
Scotch & Soda
WE/O’Neill/Van Gils
Highlight-Mandate
- Advised the Mexican bottler and convenience store operator FEMSA in its EUR 3.2bn accelerated bookbuild offering of Heineken and Heineken holding shares and its simultaneous EUR 500m offering of bonds exchangeable into Heineken holding shares.
- Assisted H&M Hennes & Maurits AB & H&M Finance B.V. as the issuer with respect to the yearly update of their EUR 2bn EMTN programme.
- Acted for Bluestar Alliance on the acquisition of the Scotch & Soda, an Amsterdam retail brand, and other company’s assets out of bankruptcy.
Osborne Clarke
Real estate transactions, including acquisitions and leases, supply chain issues and distribution contract matters, all fall under the remit of Osborne Clarke‘s retail team, which also advises on employment issues and acquisition financing arrangements. Leading the team are litigators Jeroen Bedaux, who advises clients under investigation by the Authority for Consumers and Markets for potential breaches of consumer law, while Paul Brouwer acts for retailers, e-commerce clients and real estate investors on a range of commercial disputes.
Praxisleiter:
Jeroen Bedaux; Paul Brouwer
Kernmandanten
Adidas
AG Beursplein Rotterdam Coöperatieve U.A.
Bose
ContextLogic (Wish.com)
Diageo
Dyson
Fantini Group Vini
GoPro
HEMA
HTC
Jumbo Supermarkten
LeasePlan
O-I
Procornea
Reckitt Benckiser
Schroders
Sonos
Starbucks
Taylor Guitars
Toolstation
Tracto
Highlight-Mandate
- Advised Schroders on the sale of multiple assets, including the Eijerkamp store in Zutphen.
- Advised AG Beursplein Rotterdam Coöperatieve U.A. on obtaining a EUR 110m investment and development facilities agreement with ABN AMRO Bank N.V. and Coöperatieve Rabobank U.A in relation to the Beursgallery.
- Represented Jumbo Supermarkten B.V. in all its litigious matters.
BarentsKrans
With a team lauded for ‘consistently delivering unparalleled service,’ BarentsKrans is able to advise retail sector clients on commercial leasing arrangements, and is also instructed on commercial disputes concerning retail issues. Ingrid Reimert leads the group, representing both landlords and tenants on the spectrum of leasing disputes. Marlou Timmerman specialises in real estate development, and is also sought after for her skill in contentious matters, which are also areas of focus for Myrte Pielage.
Praxisleiter:
Ingrid Reimert
Weitere Kernanwälte:
Marlou Timmerman; Myrte Pielage
Referenzen
‘The cooperation between the various colleagues means that you never have to wait long for an answer.’
‘Very hands-on, knowledgeable, flexible. True team members.’
‘BarentsKrans is a shining star in the legal industry, consistently delivering unparalleled service.’
Kernmandanten
Brilmij Groep B.V.
Pearle Opticiens
Eyewish
Kwantum Nederland B.V.
Leen Bakker Nederland B.V.
WE Netherlands B.V./WE Europe B.V.
Van Gils Retail B.V.
O’Neill Retail Netherlands B.V.
Bever B.V.
Rivièra Maison B.V.
Nelson Schoenen B.V.
Parfumerie Douglas Nederland B.V.
Eichholtz B.V.
Mister Minit B.V.
Tenstone Development B.V.
SH Development B.V.
IEF Capital N.V.
Vlamingstraat Investment C.V.
Koninklijke INretail
ECCO
NORMAL
Highlight-Mandate
- Advised Vlamingstraat Investment C.V. regarding the redevelopment of Priba in the city centre of The Hague.
- Assisted Eichholtz B.V. with multiple lease agreements and sublease agreements for the first Eichholtz concept store on P.C. Hooftstraat in Amsterdam.
- Advised IEF Berlage Amsterdam (Kalverstraat) B.V. on the lease agreement for one of ZEEKR’s first two stores in Europe, situated on the Rokin and the Kalverstraat.
CMS
CMS maintains a broad practice, assisting retailers with such matters as commercial contracts, brand protection, advertising and product liability issues. The team has also placed a growing focus on ESG matters under the leadership of practice co-head Aukje Haan, who spearheads the firm’s ESG efforts in the Netherlands, and is also sought after by clients seeking to implement new sales and distribution models. Alongside her is Mark Ziekman, who chairs the firm’s consumer products team and advises retail clients on cross-border mergers and joint ventures.
Praxisleiter:
Aukje Haan; Mark Ziekman
Weitere Kernanwälte:
Akin Aslan
Referenzen
‘Able to deal quickly and effectively with issues. Approachable.’
‘The team is well-coordinated and the workload is well-distributed; there is clarity on roles and responsibilities.’
‘Pragmatic approach, business-oriented mindset.’
Kernmandanten
All Nippon Airways
Adidas
Canada Goose
Christian Dior
Coca Cola European Partners
Colgate Palmolive
Columbia Sportswear Company
Discord
Fossil
Hero Group
HP
Mars
SharkNinja
Shisheido (BPI)
Universal Electronics
USPA
Xiaomi
DLA Piper
As part of the firm-wide consumer goods, food and retail team, DLA Piper is well-placed to support both Dutch and international clients on multi-jurisdictional matters, including brand protection, commercial contracts and e-commerce. The practice is jointly led by Khaled Dadi, who is sought after for his experience in overseeing digital transformations and competition law, and Niels Mulder, whose soft IP work covers trade marks, copyrights and anti-counterfeiting advice, as part of a broader brand protection practice.
Praxisleiter:
Khaled Dadi; Niels Mulder
Weitere Kernanwälte:
Noa Naaman; Rens van Blaricum
Kernmandanten
Apple Inc.
ASICS
Bacardi
Conair (Babyliss) Corporation
Crocs Inc.
Deckers Outdoor Corporation
Domino’s Pizza
Dutch investment company NPM Capital with retail portfolio companies including Suitsupply
Five Guys
Footlocker
Giant
Hema
Hugo Boss AG
Inter Ikea
MHCS
Nike / Converse
PVH
Ralph Lauren Corporation
Rituals B.V.
Staples
Highlight-Mandate
- Acted for Nike and Converse on IP, privacy, competition and tax matters.
- Represented Bacardi on a variety of different matters around the world.
- Advised Rituals on various regulatory topics and data protection matters across the jurisdictions that it operates, including the launch of e-commerce platforms across the EU.
Leeway
Taking on a diverse range of mandates, Leeway is particularly focused on brand protection in the retail sector, where it assists fashion and leisure clients with the protection of their IP rights. The team is led by ‘problem solver’ Marga Verwoert, who handles the spectrum of IP issues and also advises on distribution and franchise matters, and Michiel Odink, a specialist in media and IP law, with a practice built upon trade mark and copyright matters. Former practice co-head Remco van Leeuwen moved to Arnold + Siedsma, Attorneys at Law and Patent Attorneys in September 2022.
Praxisleiter:
Marga Verwoert; Michiel Odink
Weitere Kernanwälte:
Jos Klaus; Lotte Rutgers
Referenzen
‘Very engaged team, extensive knowledge, good communication and results.’
‘The Leeway team has a lot of experience across the retail sector, and is a good one-stop-shop for clients active in this area.’
‘Marga Verwoert is a very smart, pragmatic and hands-on lawyer.’
Kernmandanten
Action
HEMA B.V.
Vacu Vin
Jumbo Supermarkten B.V.
Beter Bed
Stox Energy Socks
La Place
easyGroup Ltd.
Royal Boch BVBA
Scotch & Soda B.V.
The Agent-C
Warner Bros. Entertainment Inc.
Wieland Electric
Highlight-Mandate
- Assisted Action Nederland in relation to a wide selection of its soft IP matters, as well as advising this client on several IP-related agreements.
- Acted for HEMA on a dispute with Lidl concerning an alleged infringement its copyrights in relation to ‘lettercrate,’ a HEMA design for a foldable basket.
- Represented PAL Sporting Goods in a dispute against international skateboarding & clothing brand Palace Skateboards, which alleged that PAL was infringing a selection of its trade marks.
Russell Advocaten B.V.
Russell Advocaten B.V. has a client roster that includes major players in the luxury goods and fashion sector, which it acts for in regards to corporate and commercial matters, contractual and employment issues and real estate. The team is led by Reinier Russell, who advises on corporate law and issues affecting the day-to-day running of retail businesses, and Jan Dop, whose focus is on employment and real estate law.
Praxisleiter:
Reinier Russell; Jan Dop