Firms To Watch: Competition and antitrust

Hernández & Cía's August 2024 hire of former senior associate Giancarlo Baella from Payet, Rey, Cauvi, Pérez Abogados's tier one practice, puts the firm back on the map for competition matters; he joins as a partner and will also head up the firm's IP practice.

Competition and antitrust in Peru

Bullard Falla Ezcurra Abogados

Bullard Falla Ezcurra Abogados enjoys a first-rate reputation in the competition and antitrust space, and advises top clients from the manufacturing, energy, retail and telecoms fields. The firm stands out for its expertise in antitrust economics, and is well versed in work relating to risk assessments, sanctioning procedures, merger control, and cartel and abuse of dominance cases. Leadership of the team is split between Alejandro Falla, Eduardo Quintana, Lucía Villarán and Andrea Cadenas. Falla frequently advises on antitrust matters and in administrative proceedings before the Peruvian Antitrust Authority, while Quintana handles regulatory and legal matters. Villarán is active in advising public sector clients, and Cadenas primarily acts as counsel in various proceedings before public agencies including INDECOPI. Senior associate Agustín Valencia-Dongo, who focuses on unfair competition cases, is another key practitioner to note.

Praxisleiter:

Alejandro Falla; Eduardo Quintana; Lucía Villarán; Andrea Cadenas


Referenzen

‘A well-coordinated work team which accompanies us in making decisions with precise and supported explanations.’

‘Each and every partner is recommended for competition issues, and they all provide timely responses.’

‘It is a boutique competition law firm; in my opinion they are the best.’

Highlight-Mandate


Diez Canseco Abogados

The expanding competition and antitrust team at specialist firm Diez Canseco Abogados has been involved in precedent-setting cases within the field. The department is led by industry veteran Luis Diez Canseco; managing partner Robert Venero, who concentrates on litigation relating to unfair competition, merger control cases and consumer protection; and José Carlos Gonzáles, whose key strengths include managing compliance programmes and advising on telecoms market regulation. Omar Alvarado is well known for litigating cases which involve bureaucratic barriers, while Roxana Arellano García leverages her previous experience working at INDECOPI to advise clients on an array of matters. Danny Alcarraz handles consumer protection and the regulation of public utilities with a focus on the energy industry. At the senior associate level, Danny Alcarraz advises on administrative procedures related to consumer protection and unfair competition, while Carlos Beraún draws on his experience at INDECOPI to advise on merger control matters. Associate Axel Ruiz is another key contact. Since the concludion of research, the firm has further strengthened its team, building out its contentious capabilities with the hire of form CMS Grau senior associate Luis Miguel Manrique as a partner - effective as of September 2024.

Praxisleiter:

Luis Diez Canseco Núñez; Robert Venero Peralta; José Carlos Gonzáles Cucho


Referenzen

‘The team is widely committed and attentive to the needs and characteristics of the parties. Always available and with a friendly proactive disposition.’

‘Robert Venero and Omar Alvarado are highly knowledgeable in the subject of economic competition, at all times they behaved with clear ethics and proactivity.’

‘They are competition experts.’

Kernmandanten

Entel


Mota Engil


Belcorp


Qroma


Obrasco Huarte Lain (Ohla)


Adidas


Grupo Calidra


Asociación Automotriz del Perú


Celepsa


Artesco


Sedapal


Media Chirimoya


Ebanx


Unacem


Alicorp


Huawei


DirecTv


Verisure


Calidda


Aris Industrial


Toyota


JJ Camet


Asociación Peruana de Avicultura


Grupo Atlántica


Gloria


Heineken


Laboratorios Siegfried


Roche


Técnica Avícola


Aquatec


Solgas


Innova Ambiental


KPN


Latam Airlines


Rappi


Highlight-Mandate


  • Successfully obtained an injunction ordered by INDECOPI in favour of EBANX.
  • Accompanied UNACEM in its international expansion process, which required evaluation by the Federal Trade Commission.
  • Advising Rappi on a complaint for alleged acts of unfair competition filed by Prosegur.

Miranda & Amado

The well-rounded competition and antitrust offering at Miranda & Amado demonstrates expertise in high-profile merger control cases decided by INDECOPI. The team adopts a multidisciplinary approach by collaborating with the firm's financial and corporate departments, and often works across the electricity, telecoms and digital payments sectors. With strengths in contentious and non-contentious matters, the team handles cartel cases, pre-merger proceedings and risk assessment exercises. The department is co-led by Enrique Felices, who frequently acts as lead counsel on several key Peruvian competition cases, and Fiorella Zumaeta, who handles high-value and precedent-setting merger control and antitrust matters. Alessia Lercari is a key member of the group and has experience acting as lead associate on competition cases within the telecoms field.

Praxisleiter:

Enrique Felices; Fiorella Zumaeta


Referenzen

‘It is a very solid team with a lot of experience in competition and monopoly issues and they have sponsored several cases before the INDECOPI Competition Commission. They have a global and strategic vision of the problems to ensure positive results and compare favourably with other firms.’

‘Enrique Felices and Fiorella Zumaeta are extraordinary.’

‘Enrique Felices and Fiorella Zumaeta are extremely dedicated and strategic and have good interaction with the authorities which gives them an advantage over other firms.’

Kernmandanten

San Fernando


Hersil Laboratorios Industriales Farmacéuticos


Obrascón Huarte Lain


Grupo Repsol


DiDi Mobility Information Technology


Clorox Peru


General Motors Perú


Asociación Educacional Británica del Perú


Instituto Educacional Franklin Delano


Highlight-Mandate


  • Advised CSGI HK on the full spectrum of competition and merger control matters involved in the acquisition of Enel Distribución Perú and Enel X.
  • Successfully advised San Fernando on the first sanctioning proceeding in which a company was investigated as a facilitator to price-fixing agreements.
  • Advising GRIO 0n the full spectrum of competition and merger control matters involved in the sale of several companies pertaining to the sugar and ethanol markets.

Payet, Rey, Cauvi, Pérez Abogados

Payet, Rey, Cauvi, Pérez Abogados has an impressive track record in advising across the gamut of competition and antitrust matters, including administrative and judicial litigation, and local and cross-border landmark cases relating to price fixing, exploitative practices and strategic barriers to entry. Also well versed in exclusive dealing arrangements and compliance work, the group has strong experience in merger control matters, often liaising with the firm's corporate department to assist clients. The leadership trio comprises industry veteran Carlos A. Patrón, who specialises in complex price-fixing issues; Julia Loret De Mola, a specialist in antitrust investigations and cartel cases; and David Kuroiwa, who concentrates on consumer protection procedures. Principal associate Giancarlo Baella covers unfair competition and advertising procedures, while associate Ana Lucía Figueroa handles general competition work and related arbitration.

Praxisleiter:

Carlos A. Patrón; Julia Loret de Mola; David Kuroiwa


Kernmandanten

AENZA Group


Intercorp Retail


Productos Tissue del Perú


Unión de Cervecerías Peruanas Backus y Johnston


Compañia Latinoamericana de Radiodifusión


Luz del Sur


Alpayana


Unacem Perú


Jetsmart Airlines


Delivery Hero


Highlight-Mandate


  • Advising AENZA on the competition aspects of various projects.
  • Advising Electrodunas in relation to an investigation by the Peruvian Competition Authority and a penalty process in response to a complaint by Atria Energía, over potential misuse of dominant position.
  • Advising Supermercados Peruanos in relation to an ex-officio investigation and fine procedure launched by the Peruvian Competition Commission, in relation to potential horizontal price fixing.

Garrigues

Experienced across the gamut of competition and antitrust matters, the growing team at Garrigues advises clients from the retail, fintech and agribusiness industries. The group advises on merger control, unfair competition, impact analysis and filings before the Competition Authority, and its clients also benefit from the firm’s strong in-house economics team. Former INDECOPI chairman Ivo Gagliuffi heads the practice and handles international trade defence and consumer protection cases, alongside Javier Coronado, whose scope of work covers the economics of antitrust matters and mergers, as well as economic regulation. Senior associate Maria Isabel Alvarado assists clients with merger control work, while associate Ricardo Ayvar handles antitrust matters within the digital market and advertising spaces. Economic assistant Rodrigo García is noted for his strengths in the economic analysis of consumer protection and public policy.

Praxisleiter:

Ivo Gagliuffi; Javier Coronado


Referenzen

‘Garrigues advises from different perspectives. Comprehensive analysis to achieve a solid position with the necessary arguments to defend a position effectively. A leader in the field.’

‘Garrigues’ quality of work is remarkable. We consider the service superior compared to other firms. All areas are of a high standard. We highlight their highly collaborative attention and complete advice from various angles.’

‘The Garrigues (Peru) competition practice is multidisciplinary in nature, since in addition to the lawyer specialists, it has the participation of economists. The comparison with teams from other firms is favourable; the experience of Garrigues lawyers, with extensive experience in competition and antitrust issues, makes it the first option for a specialised service.’

Kernmandanten

Empresa Regional de Servicio Público de Electricidad del Norte


San Fernando


Empresa Editora el Comercio


Grupo Distriluz


Solenis


Luz del Sur


Banco BBVA Perú


Cía. de Seguridad Prosegur


Colegio de Ingenieros del Perú


Real Plaza


Highlight-Mandate


  • Successfully secured on behalf of Luz del Sur the unconditional approval of an energy sector transaction by INDECOPI.
  • Assisted San Fernando with the structuring and development of a compliance programme.
  • Advised ENSA on the judicial proceedings against an INDECOPI decision which sanctioned the client for an alleged abuse of dominance in the electricity distribution sector.

Rebaza, Alcázar & De Las Casas

The rapidly growing competition and antitrust practice at Rebaza, Alcázar & De Las Casas has experience advising on phase 1 and phase 2 merger control proceedings, often in the energy, telecoms and pharmaceutical sectors. The group advises on antitrust issues and litigation related to cartels, vertical restraints and abuse of dominant position, while also covering regulatory advice relating to unfair competition and the elimination of bureaucratic barriers. The team is jointly led by Alberto Rebaza, Luis Miguel Elias and Marcia Arellano, all of whom are well versed in corporate transactional, antitrust and compliance training work. The department was further strengthened by the arrival of senior associate Magaly Varela, who previously served as legal coordinator of the First Merger Control Division of INDECOPI. Fernando Rodriguez, also a senior associate, is a key contact within the team, as is associate Rosario Miranda.

Praxisleiter:

Alberto Rebaza; Luis Miguel Elias; Marcia Arellano


Referenzen

‘The team has been strengthened with the incorporation of a new lawyer who is an expert in free competition issues and has experience in the Competition Authority (INDECOPI). This experience is added to that of its partners who have interacted a lot with INDECOPI.’

‘Alberto Rebaza and Luis Miguel Elias have a lot of knowledge in competition, M&A, and bankruptcy law.’

‘Mastery of the legal field, corporate, and commercial knowledge.’

Kernmandanten

Enel


AC Capitales


Grupo BRECA


1190 Sports


Entel


A-KKR


Séché Environement Group


HIG Capital


GlobalLogic


DP World


Tai Loy


Highlight-Mandate


  • Advised Enel on the merger control proceeding of the acquisition of Enel Distribución Perú and Enel X Perú by China Southern Power.
  • Advising Entel on the merger control proceedings of the joint venture executed by Entel, KKR and Telefonica.
  • Advised FZ Sports on a merger control analysis of two agreements by which FZ Sports would acquire certain rights to exploit the commercial rights of the Peruvian football teams, and the licence for the future exploitation of the broadcasting rights related to Liga 1.

Stucchi Abogados

Stucchi Abogados’ competition and antitrust practice is a popular choice for clients from the banking, insurance, education and real estate sectors. The team is equipped to advise across the full spectrum of matters, ranging from unfair competition, merger control, anti-dumping and subsidies, and the elimination of bureaucratic barriers that restrict competition. The firm also demonstrates skill in the advisory elements of the field, such as the design and implementation of compliance programmes. The leadership trio comprises Pierino Stucchi, who concentrates on legal representation in complex judicial and administrative proceedings; José Antonio Bezada, an expert in antitrust clearance and risk prevention; and Carlos Rodas, who was recently promoted to the partnership and who focuses on issues of competition in regulated economic sectors. Associate Alexander Flores is a key member of the team.

Praxisleiter:

Pierino Stucchi; José Antonio Bezada; Carlos Rodas


Referenzen

‘The Stucchi team knows and understands the agility with which in-house legal teams require the information or legal evaluation that they provide us, and they do so without compromising the efficiency and depth of the analysis. Likewise, they are flexible and adapt easily to our needs.’

‘Above all, I highlight the agility, knowledge of the sense of urgency and kindness with which they always serve us. Likewise, we have a relationship founded on trust in the knowledge that the Stucchi team has, founded on the years of experience of its team, both in the public and private sectors. It is notable that throughout the years that we have been working together they have never lost the level of quality of service. Among the members we work with are Jose Antonio Bezada and Pierino Stucchi.’

‘The work of Pierino Stucchi in the field of Competition Law is very solid and demonstrates efficiency for the cases for which he is responsible. The professional practice of both Mr. Stucchi and his firm is quite innovative and agile, showing great knowledge in technology, which means that we have quite agile and timely communication.’

Kernmandanten

Nestle


Redondos


Cetco (Belcorp Group)


Alianza Lima Football Club


B. Braun Medical Perú


Rimac Seguros y Reaseguros


Konecta Peru


Banco Scotiabank


BBVA Bank


Banco Pichincha


Laureate Group


Saga Falabella / Banco Falabella


G.W. Yichang


Laboratorios Crespal Sucursal del Peru


Sodimac Peru


Hipermercados Tottus


La Venturosa


Farmacias Peruanas


Instituto San Ignacio de Loyola


LATAM Peru


Teleticket


Besco


Mall Aventura


Construcción y Administración (CASA)


Terpel Peru


Highlight-Mandate


  • Successfully advised Makro Supermayoristas on a sanctioning procedure before INDECOPI, where the client was accused of colluding with other supermarkets to set the price of turkey meat.
  • Advised Football Club Alianza Lima on a consumer protection sanctioning procedure, where the client was accused of having risked the safety of stadium attendees.
  • Successfully advised the General Manager of Viva Airlines in a consumer protection sanctioning procedure before INDECOPI, before Viva Air and its General Manager.

Estudio Echecopar member firm of Baker McKenzie International

At Estudio Echecopar member firm of Baker McKenzie International, the competition and antitrust practice advises a diverse client base, consisting of both local and international brands and corporations. Benefitting from the firm’s global network of offices, the team primarily focuses on antitrust compliance matters, and advises companies on the design and implementation of programmes. Elsewhere, the group covers investigations, audits and antitrust litigation. Teresa Tovar Mena leads the department and is ably supported by principal associate Crosbby Buleje Diaz, who assists tech clients in antitrust investigations and commercial policies. Senior associate Viviana Chávez handles the design of various antitrust strategies.

Praxisleiter:

Teresa Tovar Mena


Referenzen

‘They are always committed to the assigned tasks.’

‘They understand the business they are advising, in an empathetic and fast way. The group is very professional and efficient.’

‘Their service is good, and they have been efficient and diligent.’

Kernmandanten

EDF Group


Samsung Electronics Perú


Komatsu-Mitsui Maquinarias Perú


Cosapi


Mead Johnson Nutrition Peru


Inchcape LATAM Perú


Asociación Peruana de Agroindustriales del Azúcar y Derivados


Herbalife Peru


Merck Peruana


Coazucar Del Peru


Derco Perú


Louis Vuitton


Cámara Peruana de Venta Directa


Hewlett-Packard


AFP Habitat


Boston Scientific


Gloria


Stanley, Black & Decker


Peru LNG


Johnson & Johnson


Merck


Schaeffler Peru


Sumitomo Chile


Highlight-Mandate


  • Advised COSAPI on the design and execution of an antitrust annual training plan and in conducting an antitrust risk assessment.
  • Advising Pangeaco on designing and implementing its antitrust compliance programme.
  • Assisted Merck on implementing a commercial policy for its clients and distributors and preparing a risk assessment.

León e Iparraguirre Abogados

The competition group at León e Iparraguirre Abogados operates across the education, mining, retail and banking sectors, and advises clients on matters relating to consumer protection and administrative matters, often before INDECOPI. The offering is led by Luis Miguel León and Gianfranco Iparraguirre, who draw on their joint experience to advise local and foreign public and private companies. At the associate level, Karla Cabrejos and Karla Cabrejosiss are key practitioners to note.

Praxisleiter:

Luis Miguel León; Gianfranco Iparraguirre


Referenzen

‘They are lawyers who know competition law very well, providing personalised and quality attention.’

‘By knowing the regulations well, they can find creative solutions to problems that the client may have.’

Kernmandanten

Concepto Placer (CONPLAC)


Romovi


Proptech 360


G&F Business Group


Tiendas del Mejoramiento del Hogar (SODIMAC)


Industrias Alimenticias Cusco


Inkaferro Perú


Saga Falabella


Asociación de la Industria de Bebidas y Refrescos sin Alcohol de Perú (ABRESA)


Asesoría Comercial (ACOSA)


Arkano Trading


Hipermercados Tottus


Shock Mkt


Manpower


Convatec Perú


Inversiones Boreal


Highlight-Mandate


  • Defending JMT Outdoors in a claim brought by ALAC Outdoor for the alleged commission of unfair competition acts in connection with a billboard placed on one of Lima’s main avenues.
  • Defending Aba Singer & Cía in an administrative sanctioning procedure initiated by INDECOPI for alleged price-fixing and other marketing infractions.
  • Defended BBVA in claims filed by two well-known digital currency exchange platforms on unfair competition acts due to the alleged arbitrary and unjustified closure of their bank accounts, which prevented them from competing in the market.

Philippi Prietocarrizosa Ferrero DU & Uria

In the competition and antitrust field, Philippi Prietocarrizosa Ferrero DU & Uria frequently acts for clients from the transportation, entertainment, pharmaceutical and education sectors on a range of local and cross-border work. The firm is equipped to advise on unfair competition, sanctioning proceedings before INDECOPI, and merger control cases which involve Spanish and European law. Verónica Vergaray leads the department and demonstrates skill in merger regulation, consumer protection and advertising matters. At the senior associate level, Diego Cabrera handles unfair competition work relating to IT and personal data protection, while Ximena Del Rosario assists clients with sanctioning procedures in consumer protection and antitrust law.

Praxisleiter:

Verónica Vergaray


Referenzen

‘PPU analyses national and international regulations relating to competition and antitrust law and the conditions under which our rights or obligations in such matters can be assured. PPU investigates and solidly structures our protection against any violation of our rights and/or prevent us from incurring situations that expose us to contingencies. It also provides us with timely advice regarding the most convenient strategies to give greater value to our operations. I consider that this is a complex level of services because it is not limited to the academic approach but rather the economic one that allows us to protect the value of our business management, which is also linked to operations with other countries.’

‘Verónica Vergaray is highly professional, demonstrating skills in strategy, communication, empathy, and teamwork. Furthermore, I consider the development of the decision-making processes and management of the problems and conflicts to be very successful and that translates into appropriate legal recommendations for our company.’

Kernmandanten

Uber Peru


Highlight-Mandate


  • Advised Ardian France on a merger review process, which resulted in approval for the acquisition of six hydroelectric generators and one solar plant.

Rodrigo, Elías & Medrano Abogados

The antitrust and competition group at Rodrigo, Elías & Medrano Abogados is led by Verónica Sattler, who is experienced in antitrust investigations and judicial proceedings concerning cartels, price fixing and market distribution. The firm assists clients with the prevention of anti-competitive practices, unfair competition, and the elimination of bureaucratic barriers. Regularly engaged by clients from the electricity sector, the group also handles training on compliance and antitrust regulations. Senior associate Fiorella Monge is a key practitioner in the group, and frequently serves as counsel in cases involving merger control clearance.

Praxisleiter:

Veronica Sattler


Referenzen

‘They have a keen business sense and are very flexible in listening and quickly adapting their work based on the client’s explanations.’

‘Verónica Sattler has a very good business sense and has a very high level of service, in the sense of attending and responding quickly to client requirements.’

‘They stand out in everything they do.’

Kernmandanten

Visa International Service Association


Cencosud Retail Perú


Inchcape


First Quantum Minerals


Solgas


Consorcio Constructor M2 Lima


Luz del Sur


Southern Peru Copper Corporation, Sucursal del Perú


Hudbay Perú


Adecco Consulting


Salog


Empresa de Generación Huallaga


Mota-Engil Perú


Hudbay Perú


Highlight-Mandate


  • Advising Visa International Service Association on three claims filed by payment facilitators due to alleged anti-competitive practices in the payment services market.
  • Advised Cencosud on an investigation conducted by the Peruvian Antitrust Authority regarding alleged horizontal collusive practices in the national commercialisation of turkey.
  • Advised First Quantum Minerals on obtaining merger control clearance in phase 1, in connection with its acquisition of a 55% stake in the La Granja project, from Rio Tinto.

Santiváñez Abogados

The competition and antitrust team at Santiváñez Abogados has long been known for its niche expertise in the field of power generation and electricity; however, the firm's July 2024 merger with the former Martinot Abogados has both boosted and broadened its capabilities. The practice is led by Roberto Santiváñez and  advises on unfair competition, administrative claims before INDECOPI, merger control procedures and compliance concerns. Senior associate Jessica Hondemann has ovr 15 years' experience and her practice reaches into data privacy and IP, as well as administrtive straegies before INDECOPI. Associate Percy Samaniego is well versed in regulatory work, as well as in antitrust litigation, consumer protection and abuse of dominant position cases. Energy specialist Fidel Rocha  also leans into the practice as regards power-related matters.

Praxisleiter:

Roberto Santiváñez


Referenzen

‘Despite being a traditional firm and noted for its practice in electrical regulatory law, they have a lot of knowledge and experience in competition law. Knowing the electricity market and also competition and antitrust law gives you an important competitive advantage.’

‘Percy Samaniego usually supports us with competition and antitrust issues. In addition to this expertise, he has a lot of knowledge in electrical regulatory issues, so his advice is not only from the point of view of competition law but also from the regulatory market.’

Kernmandanten

Ecorer


Compañía Eléctrica el Platanal – CELEPSA


Sociedad Eléctrica del Sur Oeste – SEAL


Electo Dunas


Grupo Romero Investment Office – GRIO


Cerámica San Lorenzo


Highlight-Mandate


  • Advised ECORER on the merger control procedure in charge of INDECOPI without imposing any conditions.
  • Advised CELEPSA on the merger control procedure in charge of INDECOPI, for the acquisition of Termochilca, without imposing any condition.
  • Advised SEAL on a sanctioning procedure for alleged abuse of dominant position in the form of discrimination.