BakerHostetler is at the forefront of tech-driven regulatory issues including behavioral and targeted advertising, evolving privacy laws, and related agreements. The group has particular expertise in the intersection between advertising and data and privacy branches, which continues to secure new clients from various industries. Amy Mudge leads the advertising, marketing, and digital media team from Washington DC and has extensive experience handling a breadth of matters ranging from investigations prompted by regulatory bodies including the FTC and NAD, to ESG and influencer marketing. She is also regarded for her work on the use of AI in advertising, junk fees and pricing, and health claim substantiation. In New York, Linda A. Goldstein is a vital member of the team due to her deep knowledge of complex transactions and the federal and state regulatory environments. She is an eminent figure in the technologies space for her work pertaining to AI, NFTs, the metaverse, and blockchain. Other notable names include Daniel Kaufman and John Ferry, both of whom are based in Washington DC. Kaufman, a former Acting Director of the FTC’s Bureau of Consumer Protection, is known for handling regulatory compliance and civil investigative demands.

Davis+Gilbert LLP covers a myriad of transactional and regulatory work spanning prosecution and defense in competitive, regulatory, and reputational cases, as well as in emerging areas such as generative artificial intelligence and IP-related risks. The group represents impressive clients from a range of industries, including household name brands. Practice co-chair Ronald Urbach has extensive experience representing clients before governmental and regulatory bodies including the NAD, NARB, and FTC. Practice co-chair Richard Eisert specializes in the technology sector and covers e-commerce, IP, and privacy law. Another key name in the firm is Howard R Weingrad who handles content review and production, celebrity endorsement and talent engagement, and pre-litigation IP and contract dispute resolution. Allison Fitzpatrick is recognized for her expertise in digital media including social media, influencer marketing, and native advertising. Aaron Taylor plays a pivotal role in the firm, regularly challenging and defending false advertising claims. Both Paavana Kumar and Samantha Rothaus were promoted to partner in January 2023, and they focus on advertising campaign matters and IP, respectively. Louis DiLorenzo and Alexa Meera Singh are notably involved in advising on regulatory requirements. All individuals mentioned are based in New York.

Frankfurt Kurnit Klein & Selz PC offers comprehensive advertising and marketing transactional services as well as advice on regulatory compliance matters. The firm, based in New York, has experience in advertising production and media clearance, talent agreements and contracts, as well as sponsorships. Areas of recent growth particularly cover AdTech deals and advice on the use of influencers in social media campaigns. The team is co-chaired by Terri Seligman and Hannah Taylor – Seligman is highly regarded for representing clients in competitive advertising disputes before the NAD, broadcast networks, and state and local enforcement agencies, while Taylor’s concentration on media-related agreements and compliance matters has led her to frequently appear before regulatory bodies such as the FTC. Taylor’s experience in digital media, blockchain, and AI is central to the practice’s work in emerging technology. Candice Kersh specializes in structuring entertainment deals, negotiating talent agreements, and advising on advertising campaigns. Jeffrey Greenbaum is particularly noted for his prowess in advertising regulation, SAG-AFTRA issues, and clearance matters. Brian Murphy and Christopher Chase are active on cases relating to copyright, trademark, and rights.

Loeb & Loeb LLP works at the nexus between advertising, marketing, and technology, offering cross-functional services including counseling on advertising, marketing, media, IP, brand marketing, technology, and privacy law. The practice represents industry-leading clients from various sectors and is frequently involved in complex matters as well as cases relating to emerging areas such as cryptocurrency and NFTs. In New York, James Taylor is particularly adept at handling matters relating to adtech, technology-enabled transactions, media-related agreements, and privacy and data protection issues. Melanie Howard, based in Los Angeles, is a known name for her IP work and has extensive experience in the fashion, luxury, and retail sectors. On the front of technology-driven transactions is Amir Azaran, based in Chicago. He regularly advises on transactional matters pertaining to blockchain, cryptocurrency, and AI. The firm also benefits from the expertise of Chicago-based Brian Heidelberger who is concerned with advertising and promotions matters. Nerissa Coyle McGinn and Seth Rose are notable practitioners for their expansive knowledge of advertising and promotions, marketing campaigns, and IP. They are both based in Chicago. In New York, Kenneth Florin focuses on matters involving the convergence of advertising and promotions, as well as the use of innovative technologies and digital media. Chicago-based Caroline Hudson is an active member of the practice and represents clients before regulatory authorities including the NAD and Online Interest-Based Advertising Accountability Program.

DLA Piper LLP (US) is well known for its advertising and marketing practice, specifically relating to its work in structuring and negotiating global sports, entertainment, and digital marketing deals. The firm’s experience in branded entertainment and esports initiatives is central to supporting its predominantly sport and sport-sponsorship client base. Additionally, the group is involved in emerging areas such as NFTs and the Metaverse. Benjamin Mulcahy, based in Los Angeles, and Gina Durham, based in San Francisco, co-chair the team. Mulcahey is recognized for his focus on sports media, sports marketing, and entertainment marketing deals for global corporations. He is active in the intersections of entertainment, sports, and advertising, often representing clients in matters regarding rights and sponsorship deals. Associate James Stewart, based in Washington DC, is a valuable member of the team, specializing in celebrity endorsements, student-athlete and influencer agreements, and sports and event sponsorship agreements. He also has expertise in IP issues and contractual rights.

Reed Smith LLP offers comprehensive transactional and regulatory services to high-profile clients across a range of industries including national advertisers, consumer products, and quick service restaurants. The team is involved in representing clients before the NAD, NARB, and CARU, and in agreements. In Chicago, Jason Gordon represents mainly quick service restaurants and consumer packaged goods companies in advertising matters such as rights, trademark and copyright prosecution, and branding. Also based in Chicago, Monique Bhargava is a highly active practitioner and has expertise in the convergence of advertising and emerging technology, handling data privacy compliance and e-commerce transactional agreements. Other key members include Chicago-based Idara Udofia who advises on media, adtech, and martech matters. Michael Isselin and Stacy Marcus have left the firm.

Crowell & Moring LLP has a robust offering, bringing together broad regulatory and product risk expertise with advertising counseling and disputes. The firm’s advertising and brand protection practice represents clients from a range of industries including private equity, consumer products, and energy manufacturing. It is co-chaired by David Ervin, based in Washington DC, and Holly Melton, based in New York. Ervin is highly regarded for his transactional experience, while Melton is recognized for her deep regulatory knowledge. She has extensive experience defending clients in investigations and enforcement matters initiated by the FTC, state attorneys general, and other local law enforcement agencies. The team also benefits from the expertise of New York-based Preetha Chakrabarti, who covers intellectual property transactions and diligence.

Kelley Drye & Warren LLP’s practice provides services in advertising law, marketing, promotions, and privacy law, as well as representing clients in regulatory and transactional matters before the FTC and other government agencies. The team is led by Laura Riposo VanDruff, whose previous experience at the FTC Bureau of Consumer Protection makes her an adept attorney to handle regulatory matters pertaining to consumer protection, privacy issues, investigations, and enforcement actions. Other key active practitioners include Alysa Hutnik, Gonzalo Mon, Christie Grymes Thompson, and John Villafranco. Hutnik focuses on the digital and technology space, predominantly dealing with privacy and compliance matters. Mon concentrates on brand promotion and handles negotiating marketing agreements and resolving disputes before the NAD. Thompson is noted for her expertise in consumer protection matters which includes competitor challenges and product safety, while Villafranco specializes in defending and advising clients through investigations as well as before regulatory bodies. All individuals mentioned are based in Washington DC.

Olshan Frome Wolosky LLP offers comprehensive regulatory and transactional services to a wide range of international clients. The firm has experience in representing clients in regulatory matters before the FTC and NAD and is notably active in emerging areas, particularly e-commerce, social media NFTs, and the use of AI in advertising. Practice chair Andrew Lustigman is known for his expertise in FTC compliance matters and FDA regulatory requirements, and he frequently represents clients in regulatory investigations. Scott Shaffer is also experienced in regulatory matters, primarily focusing on defending clients in FTC, FCC, and Attorney General matters. Associate Morgan Spina is active in federal and state government and regulatory investigations, as well as advertising agreements. All individuals mentioned are based in New York.

Venable LLP represents a broad range of clients including broadcasters, e-commerce brands, and financial services companies in predominantly regulatory matters. The firm has experience handling cases before the FTC, FDA, CFPC, and the US Supreme Court. Leonard Gordon, based in New York, chairs the practice and has particular expertise in government investigations, frequently representing clients before regulatory agencies and attorneys general. In Washington DC, Stuart Ingis specializes in privacy law, representing companies before the US Congress as well as other federal and state entities. Another key member of the team is Melissa Steinman, also based in Washington DC, who focuses on consumer protection issues, and has vast experience dealing with matters relating to marketing promotions, sweepstakes, and loyalty programs, while also being active in emerging technologies such as web3 and the metaverse.