Based in Hanoi, Baker McKenzie‘s team is praised for its ‘outstanding legal expertise’ and regularly advises some of the world’s leading brands and trade mark owners. The firm provides comprehensive counsel on all aspects of IP portfolio management, including acquisition, protection, enforcement, and commercialisation of IP rights, alongside franchising and licensing agreements. The IP and tech practice is also actively involved in shaping Vietnamese IP legislation and the broader legal framework. The practice is co-led by Manh Hung Tran, who frequently advises multinational corporations across all facets of IP, and trade mark expert Hoa Tran who brings extensive experience in brand management, enforcement, domain name disputes, and copyright matters.
Intellectual property: international firms in Vietnam
Baker McKenzie
Praxisleiter:
Manh Hung Tran; Hoa Tran
Referenzen
‘We love working with our Baker McKenzie Vietnam team – they are responsive, creative, and are generally just good people. Our team has worked with other Vietnamese firms throughout our careers, but we have never considered returning to any of them upon inheriting the Baker McKenzie team when we started in-house at our company.’
‚We appreciate their foresight and timely advice on urgent matters, their grasp of the detail of the many complex disputes that they manage for us, in a very challenging jurisdiction. They are proactive in anticipating their clients‘ needs, and suggest protection strategies that complement the ones we’ve developed in-house. They are generally very responsive, and the level of English proficiency within the team is high.‘
‚We have been working closely with this firm on a range of intellectual property matters, and they have consistently demonstrated outstanding legal expertise and strategic thinking. Their team stands out for their responsiveness and ability to provide practical and business-oriented solutions. Their ability to coordinate across offices makes them a reliable and trusted partner in complex cross-border IP matters.‘
Kernmandanten
Costco Wholesale Corporation
Harman International Industries, Incorporated
The Chancellor, Masters and Scholars of the University of Cambridge
Ho Quang Tri Private Enterprise
Highlight-Mandate
- Represented a University in trade mark opposition and cancellation cases, focusing on safeguarding the University’s IELTS mark from local infringements.
- Advised Harman on robust brand protection strategies and action plans to tackle trade mark and design infringements, effectively countering imitations and sophisticated infringers targeting their brands.
- Assisted Costco in a trademark opposition proceeding against a very complicated copycat trade mark filed by a local company in Vietnam.
Tilleke & Gibbins
Tilleke & Gibbins' Ho Chi Minh City-based team advises a high-profile international client base on all aspects of IP, with particular strengths in anti-counterfeiting, strategic filing, and commercial IP matters across the pharma, biotech and electronics sectors. The group is particularly active in patent and trade mark work in the life sciences sector. Notable work also includes landmark copyright infringement matters. The practice is overseen by Michelle Ray-Jones, trade mark filing and portfolio management specialist Linh Thi Mai Nguyen, disputes and patent litigation expert Loc Xuan Le, Thanh Phuong Vu who has expertise in patent matters, and Linh Duy Mai who harnesses broad IP experience.
Praxisleiter:
Michelle Ray-Jones; Linh Thi Mai Nguyen; Loc Xuan Le; Thanh Phuong Vu; Linh Duy Mai
Referenzen
‚We rely on Tilleke & Gibbins to handle our trade mark prosecution and designs work in Vietnam.‘
‚In selecting an IP or trade mark advisor, we prioritise expertise, business insight, prompt service, and dependable support at a fair price. T&G consistently meets these expectations, and I would confidently recommend their services to anyone seeking IP assistance in Vietnam.’
‚Tilleke & Gibbins consistently meet our clients‘ needs through clear communication and prompt, concise responses. Their attentiveness to all correspondence related to client matters is also highly commendable.‘
Kernmandanten
Amorepacific
BMW
Christian Louboutin
English Premier League
L Brands/Victoria’s Secret
Les Laboratoires Servier
Merck, Sharp & Dohme
Moët Hennessy
Nestle
Novartis
Highlight-Mandate
- Advised on a landmark copyright infringement case for the English Premier League in a case of illegal streaming of football matches in Vietnam.
- Achieved a final victory for MSD in a 10-year patent infringement case against a local producer of generic drugs.
- Assisted a well-known cosmetics company in a case against a popular Vietnamese social media influencer who had been selling counterfeit goods, and successfully defended against her counter-attack over the alleged use of her image.
Rouse Legal
Rouse Legal‘s team offers a comprehensive range of IP services to international clients, with a specialism in trade marks and tech. The practice advises its sector-spanning clientele on patent prosecution, litigation, and commercial strategy, whilst actively contributing to the development of Vietnam’s IP framework. Hong Kong’s Chris Vale is known for his expertise in standard essential patents and cross-border disputes. In Vietnam, Yen Vu focuses on the enforcement, protection, and commercialisation of trade marks, patents, copyrights, and domain names, while Khanh Nguyen has a wealth of experience in IP enforcement and management, and dispute resolution. The three helm the group.
Praxisleiter:
Chris Vale; Yen Vu; Khanh Nguyen
Referenzen
‘Rouse IP Limited is a highly professional and responsive team with deep expertise in international IP matters.‘
‚They stand out for their collaborative working style, practical advice, and ability to align legal solutions with business needs.‘
‚The team is diverse, tech-savvy, and brings strong cross-border insights, making them a trusted partner for complex IP issues.’
Kernmandanten
ENGIS CORPORATION
VITABIOTICS LTD
H & M HENNES & MAURITZ AB
Highlight-Mandate
- Assisted Engis Corporation with securing trade mark registration for its mark “FIVE STAR” in Class 3 by implementing a strategic, multi-step approach.
- Supported Vitabiotics in overcoming the provisional refusal of their “WELLKID” and “WELLBABY” trade marks by initiating a non-use cancellation against a conflicting “WellBaby” mark.
- Secured trade mark protection in Vietnam for our client’s IR No. 1602037 by strategically leveraging changes in Vietnamese IP law.
Frasers Law Company
Frasers Law Company's team provides expert advice on the wide array of contentious and non-contentious IP issues, including copyright, patent and trade mark infringement matters, trade mark registration and enforcement cases, tech transfer agreements, and trade secret protection matters. The practice is co-led by Duong Thi Mai Huong and Nguyen Van Vien; both bring extensive experience advising clients on IP matters across a range of sectors, including retail, tech, insurance, education, health and manufacturing.
Praxisleiter:
Duong Thi Mai Huong; Nguyen Van Vien
Kernmandanten
Fintech Farm UK
Geogas
Ximiso
Highlight-Mandate
S&O IP
S&O IP's team advises a broad spectrum of local and international clients on the acquisition, protection, enforcement and commercialisation of their IP rights. The group’s workload covers trade mark, patent, industrial design, copyright, cybersquatting, online infringement, trade secret, unfair competition and IP-related contractual matters. Its diverse industry expertise spans sectors from energy to hospitality. The practice is led by Hau Nguyen, who is skilled in IP prosecution and enforcement, alongside Daniel Greif who specialises in trademark Law.
Praxisleiter:
Hau Nguyen; Daniel Greif
Weitere Kernanwälte:
Yen Pham; Hai Dinh
Kernmandanten
Cainiao Smart Logistics Holding Limited
Coach IP Holdings LLC
Chapter 4 inc.
Totalenergies
Formula One Licensing B.V.
The Procter & Gamble Company
Coty Inc.
Jean Cassegrain Société Par Actions Simplifiée