Based in Hanoi, Baker McKenzie advises a broad range of multinational and local clients across sectors on all aspects of managing, protecting and enforcing their IP portfolios. The group regularly represents high-profile trademarks and brand names on issues such as acquisition, enforcement, strategising an commercialisation, as well as on franchising and licensing agreements, and is particularly skilled in litigation and appeals. Head of the firm’s IP and tech practice, Manh Hung Tran is a key contact for international companies in both contentious and non-contentious IP issues, and has expertise in matter such as patents, designs, unfair competition, anti-counterfeiting and domain names. Hoa Tran leads the firm’s trademark practice and has extensive experience in IP issues including brand management, brand enforcement, IP advisory strategies, unfair competition, domain name disputes and copyright matters. The group also includes Dzung Pham who advises across a range of IP matters and is particularly seasoned in IP enforcement, and IP specialist Dat Nguyen.

Overseen by Michelle Ray-Jones in Ho Chi Minh City, Tilleke & Gibbins advises across the full range of IP matters with ‘good local knowledge and commercial acumen’, and has reputable expertise in issues involving anti-counterfeiting, strategic filing and commercial IP work. The group is a go-to firm for pharma and other life sciences clients, with additional experience in the TMT arena. In Hanoi, key figures include Linh Thi Mai Nguyen who leads the trademark team, IP litigation expert Loc Xuan Le who is especially knowledgeable in patent and domain name disputes, and IP enforcement specialists Trung Nguyen and Linh Duy Mai. Also in Hanoi, Thanh Phuong Vu and Hung Tuan Nguyen are notable contacts for patents matters.

Frasers Law Company has expertise in contentious IP matters involving copyright, patent and trademark infringement, and is also highly knowledgeable in all aspects of non-contentious IP issues, such as on the registration and enforcement of trademarks, tech transfer contract and the protection of trade secrets. The practice is led by Mark Fraser and Nguyen Van Vien in Ho Chi Minh City, both of whom are IP experts with extensive experience advising a range global clients in sectors such as education, food and beverage, banking, retail, tech and consumer products.

Rouse Legal acts for a broad range of multinational corporates and is particularly sought after by global tech clients. With expertise across all aspects of IP law, the group is especially experienced in matters involving trademark and patent prosecution, civil and criminal investigation and commercial advice. The team has sector-specific knowledge in industries such as tech, chemical, consumer, energy, life sciences, manufacturing, media and telecoms. The practice is overseen by Chris Vale in Hong Kong who has broad experience with both contentious and non-contentious IP issues, and Yen Vu, split between Ho Chi Minh City and Hanoi, who is well-versed in the enforcement, protection and commercialisation of trademarks, patents, copyright and domain names. Other key figures in the team include IP agents Khanh Nguyen in Ho Chi Minh City, and Tue Do and Dung Vu in Hanoi.

S&O IP has a ‘highly responsive’ group of IP lawyers, showcasing expertise in trademarks, patents, industrial designs, copyright, trade secret, unfair competition and contractual IP. With a diverse repertoire of clients ranging from local start-ups to global brands, the group assists companies at every stage of the protection of IP rights, from prosecution and enforcement, to negotiating and drafting contracts. Key members of the team include IP agent Hau Nguyen in Ho Chi Minh City, who focuses on the prosecution and enforcement of IP rights, and Bangkok-based trademark specialist Daniel Greif. Also in Ho Chi Minh City, Yen Pham, who has extensive expertise in both trademark and patent issues, and is particularly sought after for her expertise in opposing cancellation, appeal proceedings and strategic IP portfolio management, is another key contact.