Leading Partners

Next Generation Partners

Industry focus: Food in Belgium

Bird & Bird

At Bird & Bird, the team is sought after by prominent food and beverage sector entities for its expertise in handling a broad range of matters. Under the leadership of Jean-Christophe Troussel and Nicolas Carbonnelle, the group has a solid track record in assisting multi-national companies with mandates spanning multiple jurisdictions, as well as advising on non-contentious and contentious IP work. Regulatory matters are another core area of instruction for the practice. Troussel is the firm's national head of IP, and Carbonnelle heads up the international food and beverage sector group at the firm.

Praxisleiter:

Jean-Christophe Troussel; Nicolas Carbonnelle


Kernmandanten

SodaStream and SodaPressCO


AB Inbev


Insects sector (IPIFF)


GDI NV


Le Pain Quotidien


Exckes-Grainini


Treasure Wine Estates


DS Smith


GYNI S.G. Ltd. (Sweet Victory Gum)


Nando’s Chickenland Ltd.


Association of Genuine Alaska Pollock Producers


Torr Bar Ltd. (Presteez Bars)


Lantmannen Unibake


Family Tree


Food and Beverages Carton Alliance (formerly ACE)


Turpaz Food Group


Highlight-Mandate


  • Assisted a major Dutch dairy product producer with obtaining merger clearance for its acquisition of the milk powder production assets of FrieslandCampina.

DALDEWOLF

DALDEWOLF's team garners praise for its 'huge expertise in all food law matters'. The group has an excellent track record in handling the full spectrum of advisory and contentious food and beverage matters. Key areas of instruction for the department include nutrition and health claims, labelling, advertising and product liability issues. The practice is led by the 'strong' Aude Mahy, 'an expert in food law' who has 'perfect mastery of food regulations'.

Praxisleiter:

Aude Mahy


Referenzen

‘Huge expertise in all food law matters, proactivity and deep understanding of business needs and industry practice.’

‘This firm has a specific and specialized approach in the food sector, providing unparalleled expertise. It offers support both on legal aspects and in interactions with the various administrations with a good command of technical and operational elements. It also offers unparalleled availability in the event of an urgent file and crisis management.’

‘Beyond her perfect mastery of food regulations, Aude Mahy excels in field practice. Her commitment, availability and speed in dealing with cases is unmatched in the food sector.’

DLA Piper

The 'very hands-on and practical' team at DLA Piper is highly regarded for its strength in advising on cross-border food and beverage matters. Alexis Fierens, who also heads the firm's IP department, co-heads the practice with regulatory expert Bob Martens; the group has expertise in handling contentious and advisory work for clients in the commercial, technology and IP arenas. Pauline Hellemans is a practitioner to note. Koen Selleslags left the firm in April 2024.

Praxisleiter:

Alexis Fierens; Bob Martens


Weitere Kernanwälte:

Pauline Hellemans


Referenzen

‘The team is very hands-on and practical.’

‘Alexis Fierens and Pauline Hellemans have very good expertise, can think practically, and provide useful information.’

‘Alexis Fierens provides outstanding legal services. What distinguishes him from other lawyers is his ability to deliver precise and comprehensive analyses. His insights are well-structured and concise, allowing us to easily apply his recommendations to our work.’

Kernmandanten

SAS NV


Colruyt


Compass Group


Bacardi-Martini


Barry Callebaut


BrewDog


Foodpairing


Hard Rock Café


Lotus Bakeries


Nutreco


SodaStream International Ltd


Sodexo


Tasties


Highlight-Mandate


  • Advising Compass Group on supplier pricing issues.
  • Providing ongoing assistance to BrewDog with various matters including potential litigation arising from a (tax-related) judicial procedure.
  • Represented Beer Market in IP proceedings relating to alleged infringement by the client of the registered trademarks of De Graal.

A&O Shearman

A&O Shearman‘s food and beverage practice liaises with the firm's corporate, IP, and competition departments to support clients on a range of multi-jurisdictional matters. The group is well known for representing fast food companies and food producers in work, with particular expertise in assisting with regulatory issues. Sylvia Kierszenbaum, who is well versed in banking and finance matters, and capital markets expert Axel de Backer are key contacts.

Weitere Kernanwälte:

Sylvia Kierszenbaum; Axel de Backer


Kernmandanten

Jack Daniel’s


McDonald’s


Vinventions


ALTIUS

The food and beverage practice at ALTIUS acts on a broad range of matters, including consumer protection, product liability, labeling, advertising and IP enforcement cases. The department is co-led by IP specialists Olivier Vrins and Phillippe De Jong; Vrins brings extensive experience in handling issues concerning designations of origins and geographical indications, and De Jong is highly regarded for his excellent track record in advising on patents and plant variety rights.

Praxisleiter:

Philippe de Jong; Olivier Vrins


Kernmandanten

Sodiaal Group


The Bolton Group


McCain Foods


GL Foods


KellyDeli


Berry Superfos


Moët Hennessy (MHCS)


SESVanderHave N.V.


Mitsui Agriscience


Interprofessional Committee of Champagne Wine (CIVC)


Olives & Co SAS


Euroseeds AISBL


Syngenta Crop Protection AG


The Government and Attorney General of Pakistan


La William NV


Bayer CropScience


Croplife Europe


oriGIn (Organization for an International Geographical Indications Network)


Association of European Coeliac Societies (AOECS)


Highlight-Mandate


  • Representing the Republic of Pakistan before the European Commission in ongoing opposition proceedings against an application by India for registration of ‘Basmati’ as a protected geographical indication in the EU.
  • Acted for a Belgian sugar beet breeder, SES VanderHave NV, in the proceedings before the Belgian Council of State following the preliminary ruling by the CJEU.

Baker McKenzie BV/SRL

Baker McKenzie CVBA/SCRL's food practice assists a client base of domestic and international entities with a wide range of matters, including labelling issues, sustainability matters and sector-related litigation. Practice head Geert Bovy often handles pan-European work. Sebastian Tytgat brings experience in consumer protection matters.

Praxisleiter:

Geert Bovy


Weitere Kernanwälte:

Sebastian Tytgat


Referenzen

‘Pragmatic, to the point, and good experts.’

Crowell & Moring

The food practice at Crowell & Moring has extensive experience acting for multinational companies, food and beverage retailers and manufacturers on a wide range of matters. The team often acts for clients in complex trade mark and competition law proceedings. Jan-Diederik Lindemans co-heads the group with Eric Montens, and Thomas De Meese and Kristof Roox bring established expertise in IP law. Edward Taelman is a key contact.

Praxisleiter:

Jan-Diederik Lindemans; Eric Montens


Weitere Kernanwälte:

Edward Taelman; Thomas De Meese; Kristof Roox


Kernmandanten

Confiserie Vandenbulcke


Delhaize


Imperial Brands


Jack Daniel’s


Kato Enterprises


Lotus Bakeries


McDonald’s


Tereos


Vandemoortele


Highlight-Mandate


  • Assisting Imperial Brands with a complex cross-border trade mark and unfair competition dispute relating to branding and packaging of tobacco.
  • Represented McDonalds in copyright proceedings against a Belgian fast food restaurant.

Simont Braun

At Simont Braun, the food department has been kept busy advising on unfair competition issues and trade mark matters in the sector. Key areas of instruction include labelling and advertising, and the group is very experienced in assisting with work relating to the protection of plant varieties. The practice is jointly led by Emmanuel Cornu, Tom Swinnen and Eric De Gryse; the trio bring collective expertise in IP and dispute issues.

Praxisleiter:

Emmanuel Cornu; Tom Swinnen; Eric De Gryse


Weitere Kernanwälte:

Rafaël Jafferali; Michaël De Vroey


Referenzen

‘Outstanding know-how, reactivity and friendliness.’

‘Perfect understanding of our needs, competence and fast replies to our requests.’

Kernmandanten

Aqualex


EIT Food


Eurofins


Farm Frites


InBev Belgium