A&O Shearman has established itself as a popular destination for clients from across the media and entertainment spectrum, including film and television production companies, newspaper publishers and international media clients. Helmed by Filip Van Elsen, the firm’s broader TMT expertise means it is additionally well placed to advise on wider convergence issues in the media sector. IP and IT specialist Geert Glas‘ mixed advisory and contentious practice is frequently relied upon by broadcasters, publishers and content providers. Wouter Van De Voorde is equipped to handle transactional work in the media and entertainment space, while Peter Van Dyck frequently advises media clients on advertising, IP and liability questions. Edward Taelman departed in March 2024.
Industry focus: Media and entertainment in Belgium
A&O Shearman
Praxisleiter:
Filip Van Elsen
Weitere Kernanwälte:
Geert Glas; Wouter Van de Voorde; Dirk Arts; Peter Van Dyck
ALTIUS
ALTIUS is known for its ability to guide clients such as broadcasters publishing houses and music publishers through a variety of work including IP issues, publicity rights and regulatory compliance matters. The firm is also praised for having the ‘most experienced and available team of lawyers in the Belgian sports sector’. Sports law experts Sven Demeulemeester and Grégory Ernes jointly lead the practice alongside Olivier Vrins, who excels in issues connected to copyright, brand protection and publicity rights. Alexander De Bleeckere is a known name for libel, slander and defamation cases, while Willem-Alexander Devlies further expands the sports law expertise at the firm.
Praxisleiter:
Sven Demeulemeester; Grégory Ernes; Olivier Vrins
Weitere Kernanwälte:
Alexander De Bleeckere; Willem-Alexander Devlies
Referenzen
‘‘The Altius sports law team is by far the most experienced and available team of lawyers in the Belgian sports sector. They have a very broad expertise, clientele and network, built up over the years, which allows them to provide me the best possible service, giving me a clear advantage towards my competitors, both in contractual and litigation matters.’
‘Sven Demeulemeester has very wide knowledge and expertise in both employment and sports related matters, a very experienced lawyer in the sector. Willem-Alexander Devlies is always available for help and is a real problem solver, clearly an up-and-coming man in the sector. Both are also very connected and recognised both nationally and internationally. ’
‘All I can say about Altius is that no matter how short the timings are and no matter how complicated the demands, they always seem to be able to deliver quality work on time, which makes them a very reliable and professional partner.’
Kernmandanten
PACE Rights Management LLP
Mediahuis NV
VRT – Flemish Radio/TV Broadcaster
Pipe Entertainment
Club Bruges FC
Royal Sporting Club Anderlecht
Royal Antwerp Football Club
KRC Genk
Standard de Liège
Royale Union Saint-Gilloise
Lommel SK
KV Kortrijk
KV Mechelen
Cercle Bruges
KMSK Deinze
City Football Group
Cardiff City FC
Tout Puissant Mazembe FC
UEFA
Pro League
Trek Baloise
Alpecin Deceuninck
Wasserman
Sport and Entertainment Group (SEG)
Forza
Belgian Tennis Association
Belgian Volleyball Association
Highlight-Mandate
- Assisted PACE Rights Management LLP with its intervention in the appeal proceedings that SABAM brought against a ruling that it had abused its dominant position by charging excessive tariff rates.
- Represented a former television personality in a court case against a production company responsible for a highly successful Flemish TV series which has been distributed to numerous countries globally.
- Represented football club Lommel SK in arbitration proceedings before the Belgian Centre for Sports Arbitration (C-SAR).
Crowell & Moring
A regular fixture before the Raad Van State, the Market Court and agencies such as the Gaming Commission, Crowell & Moring also pulls together a strong advisory offering with intellectual property law, regulatory issues and the termination of artist management deals among the firm’s areas of expertise. Practice co-head Thomas De Meese‘s extensive media law experience is called upon by publishers, film distributors and broadcasters, while fellow co-head Jan-Diederik Lindemans‘ practice extends to advising media and entertainment clients on the defence of their various IP and personality rights. Sari Depreeuw‘s specialist knowledge in the realm of new technologies is frequently brought to bear for clients such as record labels and music festivals. The team was further strengthened by Edward Taelman, who arrived from A&O Shearman in March 2024.
Praxisleiter:
Thomas De Meese; Jan-Diederik Lindemans
Weitere Kernanwälte:
Sari Depreeuw; Marieke Van Nieuwenborgh; Eric Montens; Karl Stas; Edward Taelman
Referenzen
‘The firm has longstanding experience in the media and entertainment sector and an excellent understanding of sensitivities and dynamics of the sector.’
‘Karl Stas is a sound lawyer very knowledgeable for the gaming industry and administrative procedure.’
‘Eric Montens is a sound contractual and corporate lawyer.’
Kernmandanten
Dutch Filmworks International Holding
Electronic Arts
Federation of Flemish Music Festivals
IPM Group
Liberty Global / Telenet
Universal Music
Weareone.world / Tomorrowland
Telenet
Unibet
Events Confederation
ARTTS
DPG Media
Backcatalogue
Royal Museum of Fine Arts of Antwerp (KMSKA)
Homework CommV
Belgian Esports Federation
The GreenShot
Highlight-Mandate
- Advised the Royal Museum of Fine Arts of Antwerp (RMFAA) on a complex copyright matter concerning the scenography of various showrooms in the Museum, which had been redesigned by external architects.
- Defended Belgium’s leading major music festivals, concert venues and mass sport event organisers against the Flemish government’s decision to impose a complete ban on serving drinks in cans and PET-bottles during events.
- Advised different betting and gambling clients on the Belgian regulatory framework, on advertising, personality and portraits rights issues, on copyright law, and on partnership agreements and licence termination questions.
Bird & Bird
Bird & Bird pulls together a strong offering in media and entertainment with standout expertise in matters relating to broadcasting, advertising and content licensing and distribution. Benoit Van Asbroeck and competition and trade expert Hein Hobbelen oversee the team; Van Asbroeck is well versed in matters concerning digital technologies and the European Electronic Communications Code. José Rivas is notably active in mandates concerning sports sector clients.
Praxisleiter:
Benoit Van Asbroeck; Hein Hobbelen
Weitere Kernanwälte:
José Rivas
Kernmandanten
FIFA
DigitalEurope
European Commission
Highlight-Mandate
- Assisted a Belgian holding company active in retail and online betting with securing the innovation income deduction for the royalty income from its in-house innovative software via a ruling procedure.
- Represented a complainant in the European Commission’s investigation regarding Apple’s in-app purchase terms for e-books and audio books.
CMS
CMS is well placed to handle both large international and domestic projects for a client base that includes major technology and e-commerce companies alongside cable channels and international football organisations. IP and domain name disputes specialist Tom Heremans jointly leads the team with electronic communication regulations expert Dirk Van Liedekerke. The team benefits from access to the firm’s network of local media law experts across a wide range of EU member states.
Praxisleiter:
Tom Heremans; Dirk Van Liedekerke
Kernmandanten
Proximus
FIFA
Napoleon
Meta
Anda Ackx
Warner Bros & Discovery Channel
Highlight-Mandate
- Represented Meta in Belgian court proceedings brought against Facebook,Inc., Facebook Ireland and Facebook Belgium by the Belgian Data Protection Authority for alleged infringements of EU and national rules on privacy protection.
- Represented FIFA before the EU Court of Justice involving complex questions of international jurisdiction. Represented FIFA also in front of Belgian courts regarding the application of the notion of “sportive successor”.
- Assisted and represented Napoleon Group in respect of a series of commercial and regulatory matters, including several disputes before the Constitutional Court, the Administrative Supreme Court and the civil courts.
DLA Piper
From television and film, to printed media, to influencer marketing and gambling, DLA Piper’s far-reaching practice incorporates expertise in regulatory issues, corporate work, tax law and finance matters. The team is additionally praised for fielding ‘true professionals and experts in the field of media and entertainment IP litigation’. Alexis Fierens heads up the team and has specific expertise pertaining to media and entertainment-related IP rights. In Antwerp, Michaël Heene has a notable focus on contentious and advisory work in the audiovisual sector. Based in Brussels, data protection specialist Heidi Waem is a key contact for journalists and media companies.
Praxisleiter:
Alexis Fierens
Weitere Kernanwälte:
Michaël Heene; Heidi Waem; Emma Stockman
Referenzen
‘The legal team at DLA Piper is a key long-term legal partner for our company. With offices in virtually every country of interest, I can rest assured that my company’s litigation needs will be met with quality and professionalism in any jurisdiction.’
‘Special recognition must be given to Alexis Fierens at DLA Piper Belgium. Mr. Fierens and his team are true professionals and experts in the field of media and entertainment IP litigation.’
‘Alexis Fierens has the unique ability to passionately micro-litigate a complex and technical IP case and at the same time orchestrate other legal teams across the world at the macro-level.’
Kernmandanten
The Walt Disney Company / Fox
Vlaamse Radio- en Televisieomroeporganisatie (VRT)
Nemzeti Média- és Hírközlési (National Media and Infocommunications Authority Hungary)
Concord Music
777 Partners
Eagle Football Holdings
Glory Kickboxing
Roblox
Royal Antwerp Football Club
KV Oostende
LG Electronics
Marriott Hotels International
Snap Fitness
Kinepolis
Duracell
Highlight-Mandate
- Advising The Walt Disney Company, following the launch of its Disney+ platform in Belgium, on matters including the amended Audiovisual Media Services Directive and its implementation in Belgium.
- Represented VRT with regard to a ‘me too’ claim against one of its TV presenters which was brought before the Criminal Court of Mechelen and subsequently the Brussels Court of First Instance.
- Advised the Eagle Football group of companies on Eagle Football Holdings Bidco Limited completing its acquisition of a significant controlling stake in Olympique Lyonnais Groupe (OL Groupe).
Edson
Edson‘s offering incorporates expertise in the videogames sector, print media space and broadcasting industry. The team is also described as fielding ‘experts in the iGaming industry’ and is handling a growing number of cases relating to streaming platforms. Pieter Paepe co-chairs the practice and is a known name in Belgium for his wide-ranging knowledge of gaming law. Christoph De Preter is able to bring his in-depth knowledge of IP matters to bear for a multitude of media and entertainment clients.
Praxisleiter:
Pieter Paepe; Christoph De Preter
Referenzen
‘Great professionals who are experts in the iGaming industry.’
‘Business-oriented, proactive and always on top of things.’
Kernmandanten
Kindred Group
Belgian Games
Lannoo
Betsson
DPG Media
Highlight-Mandate
- Successfully assisted Belgian Games on all legal and strategic matters in relation to the Belgian tax shelter for investments in videogaming companies.
- Advising Kindred (previously ‘Unibet’) on all gaming regulatory matters in Belgium and assisting in various strategic litigation cases before the Belgian Council of State.
- Co-advising several media and videogame companies on the implementation into Belgian law of the Directive on Copyright in the Digital Single Market.
MVVP
Film and TV production companies, broadcasters and record labels are among the diverse client base that turn to MVVP for assistance with an array of IP, corporate and M&A work in the media and entertainment space. A triumvirate of partners head up the practice: Peter Marx has a focus on copyright and trade mark work; Olivier Sasserath‘s industry expertise is reflected in his work for the Belgian collecting management organisation, SABAM; and Herman Croux is well versed in copyright contract law.
Praxisleiter:
Peter Marx; Olivier Sasserath; Herman Croux
Kernmandanten
Sabam
Fobic Film
A Private View
Walking the Dog
Rosas
Wiels
Universal Music Publishing
Stichting Brein
Mirage Films
Stibbe
Stibbe advises players in the industry spanning sports associations, media platforms, record labels and broadcasters on an array of contentious and advisory matters. The firm has also developed a strategic focus on the fast-growing gamification sector. TMT specialist Erik Valgaeren heads up the practice; his varied portfolio of work incorporates advice on pre-employment background checks and compliance with the Electronic Communications Act. Sports law expert Elisabeth Matthys frequently handles litigation involving discrimination issues and anti-doping rules. Publishers rely on Ignace Vernimme for informed counsel on diverse trade mark and copyright issues.
Praxisleiter:
Erik Valgaeren
Weitere Kernanwälte:
Elisabeth Matthys; Ignace Vernimme; Carolien Michielsen
Highlight-Mandate
- Provided advice to Warner Media regarding (the aftermath of) Covid-19 and various measures and precautions to be respected by a HBO camera crew coming from the US to Belgium.
- Defending the Royal Football Association of Belgium in several lawsuits, including regarding the Financial Fair Play regulations, licensing, contract and corporate law, third party ownership regulations and transfer issues.
- Assisting Momentum Capital with a dispute against a major international recreational park and a broad spectrum of intellectual property rights issues.
AdaStone Law
AdaStone Law‘s clients include professional associations, broadcasters, distributors and producers. Practice strengths range from media-related contracts to film financing issues and collective rights negotiations. Agnès Maqua and Hannah Tacheny jointly oversee matters with the latter equipped to advise on media rights, notably for sports sector clients. Katrien Maris is another key contact.
Praxisleiter:
Agnès Maqua; Hannah Tacheny
Weitere Kernanwälte:
Katrien Maris
Kernmandanten
Nostalgie – NRJ Belgium
RMB
NRJ France
Ln24
Film Matters Belgium (FMB)
Politico Europe
Studio L’Equipe
DreamWall
Comité Olympique Interfédéral belge (COIB)
Digital Factory Belgium
Auxipress
Story me
Highlight-Mandate
- Assisted NGroup with its request submitted to the Belgian regulator (CSA) to amend its radio programme and with lobbying for the removal of a web radio creation section from a Belgian draft bill.
- Assisted the Belgian representative of the International Olympic Committee and the federator of the Belgian sports federations (COIB) with negotiating and drafting contractual arrangements with commercial partners for the Paris 2024 Olympic games.
- Acted as legal counsel for Dreamwalll in the negotiation of an NDA and contract services with two distributors (channels) in Qatar and Dubai concerning the provision of a range of content.
CRESTA
Described as a team that ‘works quickly and accurately’, CRESTA is recognised for its competence in advising high-profile international football players. The firm is also well placed to handle cases before international basketball and international volleyball’s dispute resolution bodies. Sébastien Ledure heads up the practice; he is praised for being a ‘good negotiator’ and for being ‘thorough in his approach to the deal process’. Arnaut Kint‘s ‘strong industry knowledge’ is highlighted, while Wouter Janssens, Xavier Mansat and Quinten Van den Bergen are further key contacts.
Praxisleiter:
Sébastien Ledure
Weitere Kernanwälte:
Wouter Janssens; Arnaut Kint; Xavier Mansat; Quinten Van den Bergen
Referenzen
‘They provide a holistic personal service to sports clients and have deep relationships with footballers, in particular.’
‘Sébastien Ledure is thorough in his approach to the deal process and brings enthusiasm and momentum.’
‘The Cresta team works quickly and accurately. They are specialised in sports regulations and the enforcement of athletes contracts.’
Kernmandanten
Red Lions
Belgian Olympic and Interfederal Committee
Intermarché Wanty Gobert Matériaux
Tangram Sports Management
Proball Event Management
Rize Management
Fredrick Archer
Spirou Charleroi
LZ Sport Pro
Playground
MAX Agency
Zelos
Highlight-Mandate
- Serving as trusted advisors to a Belgian footballer in various sports, commercial, personal and corporate matters, including all aspects related to his transfers involving Chelsea FC and Internazionale Milano.
- Successfully representing a Dutch footballer in legal proceedings before the Amsterdam Courts against former agency Sports Entertainment Group on the topics of conflicts of interest, lack of transparency and disproportionate commission fees.
- Assisting a Dutch footballer with all sports, commercial, tax and corporate matters, including negotiations with FC Barcelona, Atletico Madrid, PUMA and Red Bull.
Deloitte Legal
The core features of the media and entertainment offering at Deloitte Legal are the group's IP and IT expertise, which is leveraged by clients within the sports and audiovisual industries, and corporate and M&A work, including venture capital issues and cross-border restructurings. Willem-Jan Cosemans, Yannick Van den broeke and Matthias Vierstraete stand at the helm of the practice, with Cosemans equipped to advise on issues extending to intellectual property rights in digital assets such as the image rights of players in NFTs. Former practice head Tim Baart retired in January 2023.
Praxisleiter:
Willem-Jan Cosemans; Yannick Van den broeke; Matthias Vierstraete
Kernmandanten
Club Brugge
Pro League
Tenbeo
Telenet
Vlaamse Sport Federatie
City Football Group
JC Decaux/Publiroute
Game Mania
Doggybites
Lecter Media
Cartamundi
FCV Dender EH
Antwerp Diamonds FC
Geronimo Productions
Mediagenix
Nintendo
Highlight-Mandate
- Advised the Pro League in relation to the exploitation of NFTs and advice relating to intellectual property rights in digital assets.
- Advised Lecter Media on the divestment of its 50% shareholding in the Fabiola Group to the production company Roses Are Blue.
- Advised digital advertising company Doggybites on its collaboration with Ahold Delhaize, including the drafting of an IP license and development agreement, a strategic collaboration agreement and an escrow agreement.
Everest
Everest‘s team of ‘dedicated lawyers’ has an exclusive focus on sports and is active across an array of advisory and contentious work ranging from advice on football transfers to match-fixing litigation and disciplinary investigations. Former competitive cyclist Mathieu Baert heads up the team and centres his practice on sports-related dispute resolution; he is praised for working ‘fast and with focus‘.
Praxisleiter:
Mathieu Baert
Weitere Kernanwälte:
Lore Vanden Berghe
Referenzen
‘The firm has a specialist on almost every different aspect which makes it easy for us to rely on them for all the advice we need.’
‘Mathieu Baert works fast and with focus. He is very creative, professional and a nice person to work with.’
‘A team of dedicated lawyers working hard to succeed.’
Kernmandanten
International Tennis Integrity Agency
International Tennis Federation
Pro League Vzw & NV
A-Group
HCSB BV
GDM Sports
United Games
Royal Belgian Hockey Federation
Flemish Judo Federation
Flemish Sports Federation
Highlight-Mandate
- Assisting the International Tennis Integrity Agency in its position as civil party in an international match-fixing case involving an organised criminal network and more than €9m of criminal transactions.
- Represented the Pro League in sports-related litigation before both sports related tribunals and government courts; cases vary from licensing files, calendar and championship disputes and television rights issues.
- Assisted A-Group with transfers including Charles De Ketelaere to AC Milan, Vincent Janssen to RAFC Antwerp and Jan Vertonghen to RSCA Anderlecht.
HOYNG ROKH MONEGIER
HOYNG ROKH MONEGIER‘s in-depth expertise of intellectual property issues in the media and IT landscape is called upon by media actors ranging form publishers to broadcasters and collective management organisations. The team, led by copyright and media law expert Fabienne Brison, frequently handles contentious proceedings in the space and is also active across advisory and contractual work.
Praxisleiter:
Fabienne Brison
Kernmandanten
PlayRight
Anne Frank Fonds
Wilde Productions
SEMU
The Palm Beach BVBA
Liedekerke
Liedekerke‘s media and entertainment practice has a strong focus on IP, IT and data protection cases, with the firm handling a variety of advisory, contentious and transactional work at both a national and international level. The firm’s contentious work includes counterfeiting seizures, infringement actions and the implementation of border measures involving customs authorities. Etienne Kairis heads up the practice and frequently wins plaudits for his ability to develop and implement strategies for the protection of intellectual property. Sarah Van Den Brande frequently leverages her expertise in copyright, trade marks and designs to handle contentious work for the likes of the AGICOA group. Bernard Vanbrabant further extends the contentious IP expertise at the firm.
Praxisleiter:
Etienne Kairis
Weitere Kernanwälte:
Sarah Van Den Brande; Bernard Vanbrabant; Myrtle Gevers
Referenzen
‘Liedekerke has a great team of longstanding practitioners with a wealth of industry and court experience. The team has been working together for years making the service seamless.’
‘Overall they offer great availability and responsiveness. It is a pleasure working with them.’
Kernmandanten
IMPS
Agicoa
VAAAM AG (RYDE GmbH -KodakOne)
Vlaamse Nieuwsmedia
Euronews
Highlight-Mandate
- Representing the three main Belgian press publishers’ alliances in litigation before the Constitutional Court in relation to the action for annulment brought by Meta and Google (Google Ireland and Google LLC).
- Assisting the AGICOA group and its Belgian affiliate with several litigation proceedings against BAVP (Belgian collecting society of producers of audiovisual works), against Telenet, Proximus, Orange, Voo and Brutélé.
- Advising Euronews on its reorganisation and assisting with all the employment law related aspects of the reorganisation.